#i gotta go to the gym in a bit so send your Q's now!

[swifty-fox]

After reading all the sexy clegan asks, I would pay some good money to watch their OF 😵‍💫. I feel like this is a more polite way of saying I want to be the fly on the while while gale gets twisted into a pretzal. Or while John gets bent over the dinner table. Swifty, my dude (slides a case full of money across a table), how do you feel about an AU where two beautiful entrepreneurs take agency of their body's and their sexualities and make some good, honest money... together 😉. (I feel like I'm turning into Barry in Saltburn. I would drink the bathwater. SEND HELP. I need psychiatric care now!)

John Gamer Girl Bathwater lmao.

but!! your mind anon lmao. I got to spend a fun night with a couple aussie SW's a few years ago after a cancelled festival (not in THAT way. had a mutual acquaintance and offered to hang out with them since we all suddenly had no plans) and It was fun picking their brains about their lives. They were both primarily dancers.

John starts an only fans after graduating college with a degree in sports management. It's not that he CAN'T get a job but he's suddenly like 'fuck just because i like sports do i really wanna make this my career???' kinda lounges around a bit until the bills poke him on the shoulder. He's like hmmmmm wow if i go into the service industry i'll kill someone. I'm hot I got abs and a mustache and I'm six three I can probably do this. Starts off with a lotta POV handjobs and general thirst traps. He doe's great, its John Egan so he's just got that natural charisma and his voice is deep and shoulders broad and he's real good at dirty talking so he does custom audios for a price. Gets into the collab world on twitter and kinda shoots up in fame real quick. More of a top, bi asf like all my au's so he's kinda going across the board. He's pretty open about what his job is and the people who have a problem with it he kindly tells to fuck off

Gale starts one to put himself through his masters degree then finds out it kinda just.... makes a lot more money with a much looser schedule LOL.

He takes a long while to get good at it. He's hot as hell and has all the creepy dom top accounts all over him but he's shy and takes him a long time to figure out how to sell his content properly. He can't quite get into the cock hungry bottom bitch slut role that people wanna shove him into and it hurts him a bit. But he does manage to get a decently sized following pretty quick. King of the moaning clips, great fuckin one-on-one vidoes of him riding a toy.

John stumbles across Gale as everyone does: scrolling the porn tag on twitter looking for a lil somethin somethin. Those pretty lips wet and flushed as if they've been thoroughly used and those soulful eyes looking up at the camera as Gale hangs his head off the edge of a bed ready to be a perfect sleeve for his dick.

He wrings one out real fuckin quick, drops him a follow and a DM in that order introducing himself and asking if he's ever done a collab.

of course Gale already follows John. He thinks he's handsome but hes got no interest mixing business and pleasure (lmao just wait pookie). He's also never done a collab, never fucked another person on camera. But. but.

John is handsome.

And he knows the guy is legit and safe, has seen him ALL OVER (certified bicycle John Egan always) and knows he's had good reviews.

Gale's had many DM's asking for collabs. This is the first he accepts.

How can he not when John is in there saying "Hey man great content. Would to love maybe have you fuck me" as casual as can be.

Gale's never thought to FUCK someone on camera. Sure he likes both but like I said people want a certain image from. So that in of itself is appealing.

He agrees wholeheartedly

He puts John on his knees on a mattress and pulls his hair until his eyes water, presses him down with a hand between his shoulderblades for that perfect fuckin arch and and spanks him until John is jumping away from even a brush of his hands and whimpering, camera angled to get the perfect shot of his tear stained cheeks.

"Come on darlin," gale croons in that drawl "The people wanna see you break for them, give it all to me."

He fucks John, ass still stinging so he flinches every time Gale bottoms out but damn does he love it and damn does it make for good content.

John comes out of that session already in love.

and of course collabs usually film a bunch of content. gotta capitalize.

So after some rest and recuperation John does exactly what he's fantasized about and lays Gale over the edge of his bed and fucks his throat. Loud and wet and noisy. Spit and pre-come and tears dripping down Gales face into his hair; onto the floor. John takes a little break to rub it all over his face and tell him he makes such a good pocket pussy. Gale's gunna come just from this if Johns not careful. He doesn't have to worry though because once John goes back down his throat he reaches over and gives Gale a nice handy.

Spins him around and fucks him while he's too sensitive and screaming, half cringing away from it but also grinding back because fuck is does John know how to fuck.

John gripping gales hips in his big hands and telling him "Now you're not running away from me yet sweetheart haven't rode you raw yet"

They fuck a lot more. a LOT more. For the content of course. And then theyre like hey maybe we should move in together as colleagues and friends. Except??? maybe?? they start fucking off camera. And maybe they cuddle on the couch. and hold hands. and kiss and go on dates. And maybe they get married?? As colleagues of course.....or not

[wonnoy]

life long besties (?)

i have returned master kageyama

[][]

warnings: i guess insults for people who (i dont know. )

[][][

1 | 2 | 3

Oh god how you hated him. It didn't even matter what you hated about him, it was just everything.

Kageyama Tobio was the most insufferable person on the planet to you and the feeling was mutual. It wasn't instant hatred mind you, it was more like one action triggered the entirety of the downfall. And it all started with Hinata.

Last year of high school, your last year to make memorable memories. Stuff that would make you look back and hopefully not regret or be embarrassed by anything. Much harder said than done really, being outgoing wasn't the strongest suit you could wear.

You looked around the classroom, it was just buzzing with activity and you were the only one left out of it. A little bit of an outcast, you had spent the better of your time studying. The only semi friend you really had was Tsukishima - and even he was too busy with volleyball to actually spend any time with.

Any time you did spend with him was when the two of you were studying at each other's houses. He preferred it that way, there were less distractions there than at school.

Tsukishima was currently sitting by himself too, but you didn't think he'd be by himself for long. Yamaguchi, if you remember correctly, was always dragging him away from the classroom.

You scoffed and slunk your body further down into your seat, was it worth the hassle to go and try to talk to him? At least once without it being about a certain topic or anything? You sighed internally to yourself, probably.

Scooting your chair back, you started to walk over to him. He had his headphones in and a book in his hands, the usual set-up. You gave him a tat on the shoulder and he took his headphones off.

"Isn't Yamaguchi coming soon?" you leaned up against the desk.

Tsukishima scoffed at that, "I'd rather bite my fingers off," and he looked back down at his book. You would have normally took that as a sign to shut-up and go away but-

"So that does mean he's coming by soon right?" you smiled down at him and Tsukishima only sighed muttering 'any second now'.

The doors to your classroom bust open and in came Yamaguchi, smiling wide and eyes already landing on his friend.

"Come on Tsukishima, we gotta go," and Tsukishima only groaned before sinking into his chair, hastily pulling his headphones back on. But Yamaguchi was having none of it, already keen on moving him out of the chair.

You were still leaned against his desk and tilted your head, go somewhere? It was barely lunch time and you knew for a fact that volleyball practice doesn't start until after school.

Curiosity bit at you while Yamaguchi tried dragging his friend out of the chair.

"I can help," you got off the desk and could feel the burning stare of hatred Tsukishima was sending your way.

"Ah thank you y/n," he sounded relieved and began tugging while you started pushing. With great effort, and a couple minutes later, Tsukishima was finally standing but as an upset toddler.

"Where are you taking this big lug?" you leaned against the desk once more. You needed it a bit more for support this time rather than comfort because of the slight exertion you just did. Tsukishima grumbled at you and rolled his eyes. You ignored him.

"We're off to hang out with some other third years at the gym," he explained and stopped thinking for a second, "you're welcome to come with."

You looked behind you to gaze at your desk and the ones surrounding it, they were all empty. It would have been better than staying here alone, you didn't even bring your headphones today. You turned back to Yamaguchi, you were just complaining about being alone and not having enough memories.

Yet when given the opportunity you want to run away from it? Like hell.

"Sure, lead the way,"

__

Yamaguchi talks a lot, but you kind of already knew that. The fact that Tsukishima and him are close friends is insane, polar opposites those two were. The terrible friend and then the mediocre-ly kind friend, a wild dynamic.

"Someone called me Spongebob yesterday because of my freckles," Yamaguchi said. He went and dotted the freckles under his eyes for emphasis and Tsukishima snorted.

"Does that make me Squidward then," he pushed his glasses up, "the one that makes your life hell?"

Yamaguchi paled and nervously laughed. Tsukishima didn't stop his insult there, he then looked at you, "and I guess that makes you Patrick," and you immediately began to beat on him with your hands.

"I'll show you Patrick, you damn squid," you spat. Tsukishima and you lagged behind whilst Yamaguchi kept strolling ahead to the gym doors.

There was already a racket going on inside and it didn't surprise him much. He looked behind him, you were still pulling furiously at Tsukishima's ears as he continued verbally assaulting you.

Yamaguchi opened the doors, "hey guys, I brought a friend!"

There were only two boys inside yelling at one another, Hinata and Kageyama. Ukai was in the corner reading a magazine, he offered to be the 'parental guidance' last night when the third years asked if he could watch over them.

Doesn't seem like he was paying much attention though, which may or may not have been a good thing.

Hinata was bragging about his jumping when Yamaguchi announced his arrival, immediately turning away from Kageyama. Kageyama was fuming in front of him and Hinata turning away only made it worse.

"Ah, Yamaguchi!" Hinata jogged up to him, "took you long enough," he smiled and slapped his hand on the back of Yamaguchi. Sputtering forward, he grumbled from the stinging on his back from the slap that Hinata gave him.

Yamaguchi pointed behind him, "it's because I had these two in tow," pan-zoom in to you now tugging Tsukishima to ground and claiming that 'he was now Plankton in your eyes'.

You stilled when looking over at the doors of the gym - first impressions were already going down the drain and you quickly climbed off of Tsukishima whilst brushing your skirt down to manageable levels.

You waved, "hi," and the orange man smiled really wide at you. You think you remember him, you believe you actually watched one of the volleyball games after Tsukishima mentioned it at the end of a study session.

Hinata Shoyo, and the one fuming behind him was Kageyama Tobio. They were the star duo when it came to 'quick attacks' if you could remember the term correctly.

"I think this is the first time I've seen you outside of the hallways," Hinata laughed. He was already striding towards you and gripping your wrist, dragging you to the gym with him. Protests were choked back as you slowly skid to the doors and into the gymnasium. You haven't really spent a lot of time in here, normally you were in and then you were out.

It felt uncustomary to be standing here.

You looked over at the last third year of the room, Kageyama. His hair reminded you of a weirdly shaped q-tip and his face seemed to always be holding a permanent look of anger on it.

"Dumbass!" Kageyama bellowed out and you immediately puffed your chest at him like some weird peacock. Did he just - did he just call you a dumbass?

Hinata behind you was about to say something back but you beat him to it, it could have saved you this entire mess of hatred. But no, your fat mouth just had to open.

"I'm not the dumbass, dumbass," you shot back. Your brows were furrowed and fingers were clenching. Hinata still was holding on your wrist and he let you go, setting you free to swing your arms right back down to your sides comfortably.

Kageyama looked taken a back a little bit because it was you who replied and not Hinata. But it definitely didn't grind his gears right when you called him that, if his stiffed posture didn't indicate anything other than that.

"Alright let's just-" Yamaguchi began but Kageyama cut him off.

"But you're clearly the dumbass," Kageyama snuffed at you. By now, he had taken a couple steps closer to you so he could do some sort of intimidation stance to show off his height compared to yours.

You grabbed your forearm and began pushing up the already short sleeved shirt, "call me Sandy Cheeks because I'm about to karate chop your ass," you could hear Yamaguchi stifle a laugh to the side but no further fuss than that.

Kageyama couldn't have looked more disgruntled after you said that phrase. But instead he only mimicked your movements. You clearly took this as a threat.

So because of a tiny misunderstanding in communication, the ten year long feud between you and Kageyama raged without fail.

[][][

this is going to be one of my longer fics - as you can see it's got 3 parts

this is part 1, i wont be posting part 2 for a bit because im doing my first collab.

see you soon, im writing for futakuchi.

[ifyoucouldholdme]

Movie Nights with Trashmouth

Chapter 1

Words: 1376

Pairing: Bichie

Rating: Explicit

Read on AO3

               Bill couldn’t believe his eyes as Richie led him through the maze of DVDs. The whole scenario was oddly an experience out of time. His friend had dragged him halfway across town to a still running video rental store, probably the last of its kind as far as Derry was concerned. “You gotta see this place!” Richie had crowed, “They’ve got movies you can’t find anywhere else.”

               The shelves upon shelves proved him right. Bill wanted to carefully scan through each title, making a mental list of which to rent first. He passed period dramas, sci-fi epics, films from around the globe. “R-Richie, w-wait up. I’d l-like to actually look at s-some of these,” he whined. Richie kept pulling him forward.

               “You can see those later, Big Bill,” he chided, “I’ve got something that’ll give you a raging cinema boner. Hell, it’ll probably give you a real boner.”

               “C-can you p-p-please stop t-talking about m-my dick?!” Bill sputtered.

               “Whatever blows your skirt up, sweetheart. Just be glad you didn’t wear gym shorts today.” He sent a salacious wink, sending such a heart burning through Bill’s gut that he was indeed relieved he wore his rigid jeans instead of his flimsy shorts after all. If only Richie knew that his jokes were a bit too accurate. Bill pined as he watched the goofball’s dangling curls bounce as he skipped through the store. Ok, maybe he was also entranced by the bounce of Richie’s perfectly rounded bubble butt too.

               Before they rounded the next corner, he suddenly turned and shoved his hand against Bill’s chest to stop him. “Alright, BIlliam,” he whispered into the now blushing boy’s ear. The warmth of Richie’s bony palm spread through his chest and mixed with the chills from the trashmouth’s breath dancing across his ear sent Bill into a paralyzed stupor. Yes, Richie was a touchy-feely person, but this felt different. This felt intimate and intentional. This awkward, brash, and gangly boy that haunted his nighttime fantasies was now mere inches from his wide-eyed face. Bill instinctively leaned forward, gradually closing the gap between—

               “Around this corner is the most beautiful sight you’ll ever see, aside from my precious dimpled smile, of course. Like, for real Bill, you’re gonna cream your jeans. I know I sure as hell did the first time I saw it.”

               “B-b-beep, R-r-r-r—” the poor frazzled boy tried, but Richie had already disappeared into the next room. The mere thought of his friend climaxing looped through his head taunting him as Bill tried in vain to cover his now full-blown erection and hobbled through the archway.

His shame was forgotten, however, when he laid eyes on the room before him. Each wall was lined in hundreds of bizarre and terrifying titles and box art. He recognized classics of horror like the Exorcist as well as some just plain weird movies, Meet the Feebles being one he was embarrassed to admit he somewhat enjoyed. Some shelves were alphabetized, others were categorized by director or subgenre. Stylized posters plastered the remaining spaces just beneath the ceiling, their artistry mesmerizing him. Above it all shone a neon marquee that simply read, “Cult Corner.”

“Welcome to paradise, Billy-Boy!” Richie beamed with arms raised in a grand gesture.

“Holy s-s-shit!” Bill proclaimed a bit louder than intended. “They’ve g-got everything.”

“Right?” With that, he eagerly led Bill around the room in his worst tour guide impersonation. “Thank you for choosing Tozier Tours Unlimited. We’re glad to have you aboard this afternoon. If you look out the window to your left, you’ll find the world’s larges collection of the spinetingling, the hair raising, and the grotesquely gory. But please, ladies and gentlemen, keep your hands and feet inside the vehicle at all times. There’s lots more to see.”

Bill chuckled despite himself. As often as he wanted to strangle the brash jokester for taking a laugh one step too far, he no less than adored Richie. Underneath that layer of jovial frivolity was a sweet boy just as lonely and as unsure as he was. If he ever needed a true friend or someone to listen to his uncertainties, Richie always did whatever necessary to help him, albeit with a few chucks thrown in to keep the mood from turning too sour. It also didn’t hurt that Richie’s smile did in fact give him the most adorable dimples.

Thankfully he didn’t notice Bill’s infatuated stares as he continued. “To your right you will see the weird, the bizarre, the flat-out what-the-fuckery of the aisle of cult movies. We got your Rocky Horror, your Pink Flamingoes. You want blood, guts, quips, and tits? There’s a little something here for everyone!” he crooned gradually sounding more and more like a carnival barker.

Bill felt lightheaded, overwhelmed by such a collection to choose from. “I d-don’t even know w-where to start.”

“Well then, monsieur Denbrough,” Richie switched again, this time to what he called his Frenchie Dressing voice, “allow moi to direct vous to la piece du resistance.”

“Alright, M-Marcel, c-chill. You only w-went to Q-Quebec for a w-weekend,” he teased, but the smirk flew off his face wen Richie bent over, sticking his glorious ass in the air as if presenting it for Bill’s approval. Bill absentmindedly reached out a hand, just to ‘accidentally’ brush the enthralling derriere, then, remembering his tightening pants, snapped his hand back to cover himself. Once again, Richie seemed not to notice. He was more concerned with the DVD cases he thrust towards Bill. The shaking redheaded boy blankly gazed at the covers, glad for any distraction from his embarrassing issue. At first, he was confused. The boxes were adorned with several men and women in unusual poses.

“These,” Richie whispered in a curiously huskier tone, his face instantly as close to Bill’s as before, “are for extra special movie nights.” The pieces finally fell together in Bill’s mind.

“This is p-p-p-p—”

“The word you’re looking for is ‘porn’, Big Bill,” Richie winked. Crimson flooded over Bill’s cheeks. This pushed his tension over the edge, and he sputtered and shivered with embarrassment. The frenzy subsided a touch as Richie placed a reassuring grip on his shoulder. “Whoa there, Sister Mary Agnes. I’m putting them back. Nothing to get all antsy about, it’s just some dicks and tits. We’ve all got ‘em.” Bill, slightly calmer, quirked a teasing eyebrow at him. “Well, we’ve all got one or the other.” They gazed at each other for a moment, filled with some unspoken thing felt between them. Then they each burst into a hearty laugh.

“Alright, alright,” Richie gasped, “Go ahead and pick a couple out for a date night. It’s on me.” Bill dropped the cases, letting them clatter against his Converse sneakers. He stared, frozen in place, at Richie who also seemed to notice his choice of words and avoided eye contact himself.

“D-d-d-date n-night?” Bill managed through a clenched throat.

Richie brought a hand to his neck, trying to hide a rosy patch his had sprouted on his cheek. “I mean, yeah, I guess,” he said, voice uncharacteristically wavering. “We totally don’t have to. It’s weird. We can’t just get our own movies. Your taste in horror is more on the classy side anyway, you wouldn’t like any of my—”

Bill socked his arm, leaving a nice red mark which would eventually bruise later that day. “B-beep beep, d-d-dumbass.” He then worked his fingers through Richie’s, noticing the other boy’s nervous sweating palm and his own racing pulse. He swallowed his anxiety and excitement as Richie tightened his grip. “D-date night sounds f-f-fun.”

“Well,” Richie stalled, trying to will away red face. Bill could’ve sworn that his bottle thick glasses began to steam over. “Let’s pick out some flicks then. Say, two apiece?”

“S-sounds like a plan.” Bill smiled, lost in Richie’s warmth and the surprising sweetness of the moment. “R-Rich?”

“Yeah, Big Bill?”

“How d-did you even know I’d b-b-be—”

“Well, you’ve been staring at my ass like it’s a buffet, plus I’ve been able to see your hardon since we walked in, so I figured I had at least a fifty-fifty shot.” Bill punched Richie even harder a second time. Trashmouth just cackled in return.

[punkscowardschampions]

Jimmy & Janis

Jimmy: [I'm thinking like long enough that Mia and Co can establish a pattern of stalking him shamelessly but not long enough that half the hol is over obviously] Jimmy: Oi Jimmy: have a word to your sister Janis: you're alright Jimmy: I ain't Jimmy: bad enough she's always here without leaving half her clothes Janis: what you chatting Jimmy: There's the selective dyslexia Jimmy: sort it out Janis: sort out coming at me like I've got a clue what you're on about if you want solutions Jimmy: fuck's sake, Judith Jimmy: she's coming at me at work Jimmy: they all are Janis: lol where do you work sephora Jimmy: Yeah, that'll be why I knew so much about lipstick when you attacked me with it Jimmy: 🙄 Janis: that sounds like a you problem Janis: her details are NOT hard to find on purpose, like Jimmy: I didn't put in all them fake dating hours to end up where I were Jimmy: or to have a lovely chat with her Janis: what do you expect me to do Janis: if she cared about my feelings she obviously wouldn't be trying to fuck you or get a free makeover Jimmy: not be a dickhead Jimmy: but alright Janis: she's an annoying bitch Janis: my condolences Janis: not news to me Jimmy: in a bit then Janis: give me her shit then, I'll take it home Janis: where do you actually work though Jimmy: Common Grounds Jimmy: [sends her the deets] Janis: alright Janis: I'll be in later, leave it with whoever if you're off Jimmy: 👍 Janis: can't you bar them Jimmy: Top idea to piss off my manager Jimmy: no rich girls Janis: 🙄 Janis: they ain't the only ones about Janis: idk, hide when they come in next time Jimmy: they're the ones most often about Jimmy: tips are well up Jimmy: 🥈 idea to piss off my manager Jimmy: do nowt Janis: I know you don't all need to serve Jimmy: Use your big head Jimmy: they ask for me Janis: 🤢 Janis: she better not be Janis: not that rich Janis: who the fuck does she think she is Jimmy: Mia's the only one allowed to talk Jimmy: keep up with the squad rules, mate Janis: no tah Janis: want me to put in a sneaky complaint Jimmy: I get it, you don't play by them Jimmy: 😈 you Jimmy: why you never 💔 me Janis: ain't been back that long Janis: christ, my holiday too Jimmy: if you wanna just 👻 me, crack on with doing nowt Jimmy: it's working anyway Janis: is it? Janis: 'cos you just said it weren't Jimmy: not with them but my DMs are full of people ❔ & 💔 that I ain't posting about you Janis: there you go Janis: so wanna go with that, caspar? Jimmy: Do you? Janis: Don't make odds to me, I've proved my point, whether that lot wanna listen or not, like you said Janis: everyone else has so Jimmy: more questions if you don't swap me for some other dickhead though Janis: great Janis: I'll attach myself to the nearest prick then Jimmy: If you've got another answer for why you went from 😍😍😍 to 😑 then go with that Jimmy: like you said, ain't been that long Janis: you were way more 😍😍😍 Janis: but sure Janis: ugh, I'll be thinking on this bus then Jimmy: Bollocks Jimmy: you were Janis: take the compliment Janis: such a good actor Jimmy: Piss off Janis: What? Jimmy: I know you're calling me a drama queen or owt like it Jimmy: an insult up north that Janis: Calm down Billy Elliot Janis: I was saying you fake rocked my world, remember Jimmy: It ain't that kind of cafe like Jimmy: if you want dancers that's up the road Janis: I'm neither coming for you nor the lattes, boy Janis: coming 'cos her idea of flirting is pretending she's braindead and loses all her shit on the reg 🥴🤪 Janis: so appealing, right Jimmy: Good shout, me and every drink are too expensive Jimmy: gotta stay rich, eh? Jimmy: and 'course obvs 🤤🤤 Janis: 😂 Janis: that kind of dancer, are you Janis: left my ones at home Janis: soz Jimmy: a shit one but keep that between me and you Jimmy: it just ain't goals babe Janis: 🤐 Janis: your next gf, real or otherwise, won't hear it from me Jimmy: 💕 Jimmy: #whenyourexaintapsycho Jimmy: what's that like? Janis: Poor kid Janis: not you, but 💔 of course Jimmy: 🎻🎻 Jimmy: getting richer thanks to 💀👑 but still Janis: it feels dirty, no I get it Janis: maybe just be a stripper Jimmy: 👍 Janis: they won't get in Janis: 👶💀 Jimmy: nor would you 💔💔 Janis: 1. I don't wanna see that but keep that between me and you Janis: 2. yes I would Jimmy: Baby please Jimmy: such a liar OMG 😭😭😱😱 Jimmy: reckoned you and WE were better than that 💔🎻💔 Janis: it's called a private show Janis: nothing #goals about paying for it Jimmy: nowt goals about pretending you can get where you can't Janis: you think you can be a stripper fullstop Janis: too twink to be legal, babe Jimmy: You think I can 'cause you're 😍😍😍 Jimmy: I never said it Janis: 😠😠😠 Janis: don't tell me what I think OMG Jimmy: stop thinking about me naked then Janis: pretty sure you have to keep your thong on Janis: this is a Christian country, thank you very much Jimmy: how much have you thought about this? Jimmy: gonna make me 😳 girl Janis: Stripping? Janis: Not much Janis: my lack of tits and all 💔 Jimmy: Me stripping 'cause you'll be suggesting thong colours in a bit Jimmy: and my tits are decent so not a problem Janis: Well, black, obviously Janis: but that's just a given Jimmy: But babe you love pink!! Janis: that's the colour of your skin, it's obscene Jimmy: Have you gone blind? Jimmy: have you been all this time? Janis: no, whiteboy Jimmy: It'd explain the PJs and missing my neck when you went in with your teeth Jimmy: you sure? Janis: What do you mean? Jimmy: What do you mean what do I mean? Janis: I mean both were intentional and you know it Jimmy: admitting I know something? Jimmy: are you alright? Janis: just sick of talking to idiots Janis: if it's all the same to you Jimmy: you ain't gonna wanna come here then Janis: I don't, hence I'm going to the gym first Janis: quite near there, who knew babe Jimmy: Not me Jimmy: 💪 is natural Janis: pah Janis: don't make me actually LOL Jimmy: I carried you, don't make me have to recreate it 'cause you have some kind of memory loss Janis: and I'm skinny, regardless of the complex you wanna give me, pervert Jimmy: don't make you light Jimmy: you're not a 💀 girl Janis: been making you carry her 'round, has she Janis: she's not that rich and you're not that downtrod Janis: there are some rights you've got, like Jimmy: How are you not getting how high maintenance my ex was? Jimmy: you're not my first princess Janis: 💔 Janis: aw I thought I was special Jimmy: I know Jimmy: soz Janis: no worries, just drop the 🏋 on my head Janis: ttfn Jimmy: 👌 Janis: none of them are there rn are they? Jimmy: they left a bit ago Janis: great Janis: I'm not ruining my streak of Grace-free days Jimmy: 🏆💪 Jimmy: I get it Janis: Exactly Janis: 🥇 Jimmy: or nowt baby Janis: Mhmm Jimmy: we're so in sync 💕 Janis: not the worst team Janis: just ask the fans Jimmy: won't be able to when I delete my accounts 💔 better do that Q & A quick like Janis: going 👻? Jimmy: that 💀😭💔 over you, Jill Janis: but actually Jimmy: ? Janis: easiest way to shut 'em up is just to throw 'em a 🦴 yeah Janis: won't be all that taxing to just get a pic whilst I'm picking up her shit Jimmy: The lighting in here is #🔥 Jimmy: and I do know your angles Janis: half the appeal, obviously Janis: give you a solid 35% Janis: the iced coffees a 15% Jimmy: if you order iced coffee I'll dump you myself Jimmy: give a shit what the plan were meant to be Janis: those are their numbers, not mine Janis: I don't even drink coffee, just give you a tip so you don't 😢 Jimmy: I know that, rich girl Jimmy: I'm the dickhead making them Jimmy: no need to give me a tip, give me a like and retweet Janis: 😏 missed me that much yeah Jimmy: you know it 💕 Jimmy: just gotta tell everyone else Janis: 'course Janis: now we're back in civilization, more inclined to do so Jimmy: what you ain't gonna miss holding your phone up in the air like a right knob? Janis: ahh #memories Jimmy: save it they'll 💀 over that Janis: sad that it's true Janis: so popular Jimmy: 😏 yeah you sound 💔 mate Janis: like you don't find it even a tiny bit amusing Jimmy: if it weren't I wouldn't still be bothering Janis: exactly Jimmy: 💀👑 makes me 😂 not soz Jimmy: what's her #obsession with you? Janis: Obvs we've been in a centuries-long battle over the title queen of the undead and she's mad I wear it better Janis: I actually don't know though Janis: mad that I hate my sister more than she does? mad my hair doesn't fall out in clumps? Jimmy: 💀 pact but make it #goals, I get it Jimmy: 🩸 ain't everyone's colour Janis: she ain't got any, anemic cow Janis: not that I'd trust drinking from her, like Jimmy: alright 🤢 ain't anyone's either Janis: 😂 Janis: can only imagine the hilarious shit you've been forced to overhear Jimmy: crack on Janis: heard the general gist plenty of times but assume they're tailoring it towards you which means it's even more cringe than normal Jimmy: Your sister actually mute or? Jimmy: like is it some 🏆💪 with your deaf brother Janis: ha, no, you joking Janis: even he wishes she'd stfu Jimmy: never heard her say owt and I'M obvs 💔💔 Janis: idk then Janis: you probably seem the type that likes introspective, quiet girls #deep Janis: maybe she's giving that a shot Jimmy: 😂😂😂 Jimmy: that's a fucking misread Janis: her specialty Jimmy: where does she reckon I'm from? Up north there ain't no quiet girls Janis: exactly, you poor misunderstood boy 💔💔 Jimmy: 🎻🎻🎻🎻 Janis: s'a tragedy, truly Jimmy: Mia probably cut her tongue out for saying black's the new pink Jimmy: that's the real one Jimmy: such an underappreciated colour your fave Janis: Yeah, dead awkward she's done be such a solid Janis: have to say thank you and everything Jimmy: I'll sign it for you Jimmy: know everything I need to if I'm gonna chat to her Janis: 💀👑 her personality revolves around how fast she can get things in and out her mouth Janis: no time or need for chatting, I already told you Jimmy: 😍😍🤤🤤 Jimmy: but that'll be why she's gone deaf, that & the starvation Janis: why's she deaf Jimmy: weren't listening to none of them when she let them say owt Janis: can't blame her Janis: who'd wanna listen to any of 'em Jimmy: oh I dunno the tall one was making some fair points Janis: 😂 about what, whether to paint their nails this shade of beige or this slightly darker shade of beige Janis: still not thrilling Jimmy: about you being a dickhead Jimmy: not a direct quote Jimmy: taken some liberties with it Janis: awh the tall one likes me Janis: maybe I'll let her pick me up and climb up the nearest skyscraper 💕 Jimmy: I don't reckon you get to call her the tall one when you're tall as you are, babe Jimmy: but as dates go, you could do worse Janis: She's gargantuan Janis: you're just short Jimmy: 🦍🏗💕 Jimmy: piss off I ain't short Jimmy: wind your giraffe neck in Janis: 😏 okay lil man Jimmy: I was brought up on 🥧 🥔 and 🚬 what do you want from me, honestly Jimmy: I ain't 💀💀💀 Janis: s'alright, you're not my real boyfriend, normal rules need not apply Jimmy: and you're not my real girlfriend so you don't get to slag me off Janis: I ain't Jimmy: 👍 Janis: 🙄 Jimmy: 🙄 Janis: there's in-synch and then there's copying, babe Jimmy: don't start something then Jimmy: I'm up to my actual 👀 in mardy customers Jimmy: no need for you to copy that Janis: well if you're messaging even 2 other bitches rn that's probably why Janis: focus, boy Janis: cappucinos are your passion, you really need the dickhead in the suit to not be late to his meeting Jimmy: 1. what would I need you for if I were? 2. this needs all the focus of you making that sandwich you never after I fake rocked your world Jimmy: 3. Making me laugh is the 🥉 guaranteed idea you've had to piss off my manager Jimmy: 4. Are we going for a 4th 🏆 when you get here or what? Janis: 1. idk your business, I meant bitches = female not as in actual cunts 2. how 'bout you make me a panini, babe Janis: 3. they sound like a party are they at least daddy Janis: 4. what did you have in mind because I've strangely not come out in my PJs Jimmy: 1. only so much 🐕 training I've got time for Jimmy: 2. 💰💰 first Jimmy: 3. nah but my dad saw your 👂 handiwork and he's blooding raring to 💍👰 Jimmy: 4. Will it even be the same without them? 😱😭💔 Janis: 1. your dog sounds #problematic you mention it a lot just call me sherlock Janis: 2. golddigger Janis: 3. but I am gonna bae your da so fair's fair Janis: 4. it was just about the soft cotton 💔 soz everyone, can't go on Jimmy: 1. sounds it 'cause she is 👏 Jimmy: 2. starving artist Jimmy: 3. so fair you 💕 Jimmy: 4. obviously Janis: Poor baby, don't they let you eat the leftovers and sendbacks? Janis: That's criminal Jimmy: They do but I'm all about a sob story me Jimmy: white lies ain't criminal though so Janis: Noted Janis: full soap opera when I come through Jimmy: full orchestra an' all Jimmy: 🎻🎻 play on Janis: sure thing Janis: after I've slapped you, told you you are the dad, then you ain't and then tell you I'm 💀💀💀 so still look after it bye Jimmy: looking forward to it Janis: obviously Janis: perv Jimmy: you Janis: be pretty satisfying to smack you one but I wouldn't go that far Jimmy: save it for our fake break up, my dear Janis: spoilsport Jimmy: I do hate P.E but I wouldn't go that far, mate Janis: sucha 🤓 Jimmy: *😎 Janis: bet they ain't part of your uniform Janis: gutting Jimmy: such a #rebel an' all though 😈 Janis: with or without a cause though? Jimmy: It's that you only wear PJs Jimmy: the hill I'm gonna die on Janis: 😂 Janis: alright, start a # Jimmy: alright, hang on Jimmy: [does cos he's a nerd] Janis: brilliant Janis: cue the DMs asking to see, like Jimmy: Mr Lucas is gonna let you wear them to school like Jimmy: you're welcome Janis: looking to have a heart attack to get that early but not really pension Janis: 👀 you sir Jimmy: and he'll be seeing loads of you Janis: shut up Janis: 🤢 Jimmy: I know I'm good but making you voming on me #goals Jimmy: I dunno Janis: #goals for a very specific group of gals but probably not otherwise so 🤫 Jimmy: don't reckon you can use #goals and them in the same sentence, Joanne Jimmy: challenge too far Janis: true Janis: right, lemme hit the showers then I can be there Jimmy: tah for that Jimmy: 👃 before 👀 weren't part of the plan Janis: piss off I'm not a skank Jimmy: admitting you faked your work out Jimmy: well committed you Janis: no, admitting I ain't gonna leave the gym after without washing Jimmy: 🏆 Janis: leave me alone so I can do it in peace Janis: or I'll never get there Jimmy: Glad I don't need to talk you through it Janis: thanks, left my blindfold at home Janis: dickhead Jimmy: 💔 Jimmy: you should wear that all the time an' all it was a #look Janis: no thanks Janis: fake trust will only get us so far Jimmy: only so many fake injuries I can nurse Jimmy: 😇 of 💀 weren't the pact Janis: 💔 Janis: suited you Jimmy: white's my colour Jimmy: why I'm staying pure til 👰 Janis: not if I've got anything to do with it Janis: which I already have so shh Jimmy: If anyone asks I'm filthy, gotcha Janis: you can be a bit more vague Janis: not gotta hoe it up, be fit and mysterious, like Jimmy: 👍 Jimmy: been that since I got here Janis: you ain't a part-timer, I get it Jimmy: not with this job and the one I'm being paid for Janis: hot Jimmy: I know Jimmy: ☕ machine burns to prove it babe Janis: so brave too Janis: wow 😍😩🤤 Jimmy: stop flirting with me Jimmy: cold 🚿 Jimmy: we've got work to do Janis: 👌 Janis: even though it's so sexy when you get serious Janis: 😏 Jimmy: I ain't even started Jimmy: wait til I get my 📷 out, girl Janis: umm Jimmy: You scare easy, I remember Jimmy: it'll be alright Janis: 😑 stop saying that Janis: I ain't scared of a flash Jimmy: no need, I know what I'm doing Janis: you better Janis: good thing I can roll with the punches 'cos you're not exactly clueing me in Jimmy: You're in good hands baby Jimmy: nowt else to say Janis: I guess not Janis: in a bit then Jimmy: 😘 Janis: [showing up but outside] Janis: you want me to come in or what Jimmy: Do you wanna? Jimmy: I'm due a break Janis: not gonna cockblock your work romances unnecessarily Janis: come out then Jimmy: They'd only have to check my socials to see how 😍😍 we are Jimmy: but alright Jimmy: [comes out and immediately lights a 🚬 obvs] Janis: people love cheating, only point of having a 9-5, #amiright Janis: [just like hey but not with words obvs] Jimmy: [doesn't answer her typed message because not that type of boy and also #triggered but offers her a 🚬 in greeting] Janis: [picking up such a casual habit lmao like how he never asked if she smokes and she just went with it] Jimmy: [bit rude actually boy but fair assumption cos she wasn't like OMG NO GROSS haha] Jimmy: [when you really need that 🚬 but also you don't have long if you're gonna stage a casual #reunion photoshoot oh the awks] Janis: [least they can take photos as he does 'cos that #badboy rep honey] Jimmy: [hopefully it'll turn at least a few of the 🚭 brigade off] Janis: [you can dream boy but we know you look good fight me, let her put up the pics as her casual #comeback 'sorted'] Jimmy: [he looks hot as hell doing it and we've seen the proof honey, don't even need to discuss at this point how needlessly hard they are going at this for the #fans and not cos they've missed each other nope] Janis: ['course not, like there's every need to be so PDA, mhmm] Jimmy: [cos clearly every real couple is this extra and it's not as if Grace has already called you out or anything] Janis: [soz they need their flimsy excuses lads] Jimmy: [soz you're all jealous] Janis: ['what she even leave anyway?'] Jimmy: ['what hasn't she?' exaggeration but not by much] Janis: [🙄 'what the fuck'] Jimmy: [does a gun finger and puts it to her head & then his because honestly] Janis: [sticks her tongue out and closes her eyes like a nerd but shakes her head like] Jimmy: [when you can't help a little genuine smile cos she cute] Janis: [just like what but not mad] Jimmy: [just looking at her like ?? even though you know what boy] Janis: [pushing his arm but again not aggressive like lol] Jimmy: [when you stop her by holding onto hers but in the most flirty way ever cos obviously bye] Janis: [just raising her eyebrows like really] Jimmy: [doing it back, oh boy be careful if you think you're challenging her rn] Janis: [just maintaining that eye contact for the longest they've probably ever 'your fag break ain't long enough, boy'] Jimmy: ['never is'] Janis: [makes heart with her hands then breaks it 'imagine if you didn't smoke then' 'cos true you get more breaks if you do by default hence they try and crack down on it] Jimmy: [mimes playing that violin 'why you trying to give me suicidal thoughts?'] Janis: [points finger gun back at his head then does a shrug 'not now?'] Jimmy: ['imagine if you had to work for your money, rich girl' shrugs back 'least wait until school starts, get on their roof and let the crowd form, like'] Janis: [gasps dramatically and clutches her chest like how dare you even think it 😏 nods 'sure, you wanna see how many you can take out with you, very white boy of you'] Jimmy: [😏 'more fun when you're in the mood too' and a look cos we know he doesn't mean a 💀 mood lads and nods like yep knew you'd appreciate that] Janis: [tuts like she's so unamused sure ok but you be looking back and not moving even though you could get the stuff and be on your way] Jimmy: [shakes his head in an amused way] Janis: [when you brb to go in for a piss/to be nosy and end up talking to pete like hey boy for the first time why not] Jimmy: [when I make him come back in just in time to see that just so he can be jealous for the first time lol] Janis: [we're so mean but it's real sow the seeds, just like oh hey gimme her crap then] Jimmy: [when you basically throw it at her cos you're 😒] Janis: [when you're obvs ?! at the change in mood but like alright then go with that 'cos what else can you like laters lads] Jimmy: [aggressively makes lattes while watching her go like this is fine] Janis: [lmao poor clueless pete like this is a weird vibe] Jimmy: [god bless that sweet sweet boy] Janis: any point besides 'leave me the fuck alone' you need me to get across to her? Jimmy: is there any point in telling her someone'll nick it next time if she just buy more shit? Jimmy: *can Jimmy: putting the possibility of a shopping spree in her head probably only encourage her Janis: 🔨🔩 on the head, like Janis: any excuse Janis: might turn her all Winona and is there any less endearing rich girl stereotype Janis: she struggles enough as is 💔 Jimmy: 🔨🔩 in the head, like 🤞 Jimmy: 💀💀💀 Janis: god I wish they were still giving out lobotomies like they were last season's prada, honey Jimmy: don't reckon I can fake being a nurse hard enough to sign off on that Jimmy: soz Janis: no oscar for you then Janis: and I thought you were convincing for a sec there Jimmy: put your PJs back on and maybe it'll inspire me Janis: if that was a factor you'd have been more inspired Janis: 😏 Jimmy: I was 🥇 Janis: saying I weren't, please Jimmy: you can have 🥈 Janis: piss off Janis: I put in more graft than you Jimmy: Bollocks, you were lying there 'injured' Janis: Your fault Jimmy: and I had to apologise like some kind of dickhead Jimmy: where's yours for being one? Janis: again, YOUR idea to go do it so shut up Janis: matters is it worked Janis: they've been crying about it since, like Jimmy: Me an' all Jimmy: having to 😘 you has that effect Janis: Pussy Jimmy: That why you're so into it? Janis: that's why I'm the better actor and you should try harder Jimmy: every new comment disagrees with you, mate Jimmy: 🏆 and 👑 me Janis: Not really a brag if they can tell how not into you I am, is it Janis: idiot Jimmy: The whole plan is that you 💔 me not 💍👰 Jimmy: idiot Janis: sympathy sex is your thing Janis: gross Jimmy: Dunno, not had any yet Jimmy: fact is I've got the harder job being 💕😍 that's why I'm 🥇 and you ain't Janis: you changed the plan back Janis: stop pissing about Janis: and the fact is that's a matter of opinion and no one has a higher opinion of you than you Jimmy: Me? You came here and you said we just give everyone more of what they want Jimmy: it's starting to sound like it's what you want and you've got that high opinion of me Janis: I'm not even entertaining that level of narcissism and bullshit Janis: because YOU were complaining so much and asking ME to do something about it Janis: but easy, I will tonight Janis: 💔 hit harder with the tease of a reunion Jimmy: 👍 Janis: Sorted then Janis: actually this time Jimmy: if you stop pissing about, yeah Janis: You're a joke, mate Jimmy: Glad you're 😂 'cause I ain't Janis: go 😢 some more Janis: good practice Jimmy: No need, I'm the 🥇 one Janis: at being a little bitch 💔 Janis: take it, I'm good Jimmy: That's my role, can't change it now, you'll get even mardier Janis: No shit, you had your fucking chance Janis: this is the narrative you want, hope it's everything you dreamed of Jimmy: Tah Janis: 💕 Janis: Bye Jimmy: 😘 Jimmy: [literally showing up like a 👻 from the shadows to pull her away from that fuckboy before anything can happen okay] Janis: [when you can barely wait to be like 'what the fuck' 'cos you're that mad like better not be no smokers outside 'cos casually running out] Jimmy: [when you're just looking at her like DON'T DO THIS oh honey you're gonna have to use your words] Janis: [like the level of exasperated cannot be overstated in this moment 'what the fuck' but 🔊 and with more feeling] Jimmy: [When you're gonna type it and pretend like it's cos you don't want peeps to hear but really it's cos you can't look at her rn without showing more than you're ready to] Jimmy: You're right Jimmy: it ain't gonna work Jimmy: they'll just throw themselves at me harder Janis: [the awkward moments when she ain't getting her phone out so is just like fuck you then and ready to walk off before she checks without thinking 'cos habit] Janis: yeah well Janis: why should I make that my problem now Jimmy: [shrugs] Jimmy: [but then just when she'd be about ready to fuck off is like 'I fucked up, I get it' softly and also with feeling] Janis: ['just-' pausing to think how to word this so she doesn't go off off but also so he get its 'cos can't do this again tah 'it ain't gonna fucking work if you don't admit you need it to too, I don't even need to know all your fucking reasons, but you clearly have them and so do it so own it. I'm not making you do shit and I won't do shit for you, even if it'd benefit me, yeah, if you're gonna take the piss like that' breathes out and folds her arms like there, done] Janis: I,* Jimmy: ['Alright' unfolds her arms really gently so it's not in a pisstaking way 'I said I get it'] Janis: [is 😠😟 but eventually does a nod like alright 'can I have a cigarette'] Jimmy: [nods too because #always and of course lights it for her and then one for him because needed] Janis: [just smoking in silence but jogging her legs up and down 'cos the casual pent up mess of emotions that ain't coming out tonight honey] Jimmy: So what did I miss? Have I gotta smack that dickhead or what? Janis: [shakes her head 'no one saw anything' nothing happened but point is don't owe him that info] Jimmy: [nods like oh good but we know it's cos he's a jealous mofo and is glad] Janis: who's socials did you have to stalk to get here Janis: 💀👑? Jimmy: I'm CONSTANTLY refreshing her feed ALWAYS babe Jimmy: the work did itself Janis: gutted for you she weren't on the trip Janis: the 💕 story would've written itself Jimmy: I've had my cry about it, it's alright Janis: probably for the best Janis: always competition at parties Janis: idk how welcome you'd be in the 'men are trash' bathroom sob sesh Jimmy: hang on, I'll go find out Jimmy: [doesn't actually move] Janis: [shaking her head but with less anger by now] Janis: not just from the girls, either Janis: [flashes her phone at him of Harry being whiny like come back where u at] Jimmy: [can't stop himself from being 😒 thank god that's his default expression lol] Jimmy: [takes her phone and deletes the messages like a sassy little bitch] Janis: [does fake cry] Janis: wow, they meant so much to me, how could you Janis: [but is like half-smile/smirk so he knows she ain't gonna be the one to start that up again so soon lmao] Jimmy: [puts his arm around her like he's fake comforting her but we know it real] Jimmy: you're in the right place to drown your sorrows Jimmy: come on Jimmy: [moves like he's gonna go inside but waits for her] Janis: [swipes at him like get off but instead moves his arm so it's around her waist so they can walk in like mat as well start now] Jimmy: [when you're buzzing about it but you can pretend its fake so its fine] Janis: better get that drink for me, babe Jimmy: You better come with 'cause you can't bear to be apart from me 💕 Janis: 🙄 Janis: [but actually 😏] Janis: I guess we are that couple rn Jimmy: No need to take a poll but can do Jimmy: [😏 too] Janis: 🤓 Janis: knew it Janis: got WAY too angry when I slated maths Jimmy: Oh please, Northerners can't even read or write, everybody knows that Janis: Can drink though, yeah? Janis: Try to keep up Janis: [goes in to make point like 'Slainte'] Jimmy: [obviously downs whatever drink to make his point that yeah he can] Janis: [get drunk kiddos, that's not risky AT ALL for yous; at least Harry is the type to see she's got a mans and just be smug like aw yeah she still wanted me, hit you up later babe wink wink, so don't need to brawl the idiot necessarily Jimothy but no one would be that mad if you two had to make a scene to show she don't want you boy bye] Jimmy: [what an absolute smug prick how bloody real but yeah Jimmy should totally use that excuse to be extra because obvs wants to smack him and is jealous af that something might have happened] Janis: [we know it's the typical shit party gotta make it fun somehow] Jimmy: [literally and the only other 'excuse' they need are that Mia and Co are also there so] Janis: [imagine how 😏 they'd have been when she turned up just her and how 😒 when he shows up to meet her lmao] Jimmy: [sucks to suck gals] Janis: [chin chin] Jimmy: what did you eat? You taste like Jimmy: [when you trail off so she don't know if its a compliment or an insult but we do] Janis: don't be ridiculous Janis: don't eat the day before a party Janis: rule #22, like Jimmy: you don't play by or keep up with their rules Jimmy: unless it has been that long Jimmy: did you get to the top of the lobotomy waiting list then? Janis: [shrugs like maybe, boy 😏] Janis: you snooze, I lose a good chunk of my frontal lobe Jimmy: [shrugs back] Jimmy: ah well, give me an easier life that Janis: 🤞 me and all Janis: or I'll have to sue, yeah Janis: #richgirltingz Jimmy: [shakes his head like he's so #overit but is 😏] Jimmy: how much 💸💸💸 were that outfit? Janis: well idk, if I say a months worth of tips is that impressive or nah Janis: 💔 poor boy Jimmy: Depends Jimmy: You mean my tips or the other dickheads that work there? Janis: depends who's the favourite, of course Jimmy: you don't need your frontal lobe to work that one out Janis: alright, dickhead Janis: glad they're compensating you for your time Jimmy: [nods over to where Mia is 👀🔪 at them] Jimmy: didn't 👑🏆 myself Janis: [waves like hey babes and gestures like 'come over' 'cos she obvs won't] Janis: got it's perks then Jimmy: I draw the line at a fake threesome Janis: [snorts and makes a face like desgustang] Janis: I reckon she's had enough she'd know the difference Jimmy: I get it, she keeps it #real yeah? 😎😎😎 Janis: 🤤🤤🤤 on that in your own time Jimmy: don't reckon I can Jimmy: if anyone asks the 😍😍😍 are all yours Janis: 👌 Janis: better move outta their line of sight so there's no confusion Janis: [head to the kitchen] Jimmy: 👍 Jimmy: [get more drinks down you, what could go wrong kids] Janis: [dickhead should be in here 'cos can't go anywhere lads] Janis: [downing that drink like] Jimmy: [likewise because fuming] Janis: [fun and games] Janis: this is so dry Janis: you been to an actual decent party here yet? Jimmy: Have you? Jimmy: [cos that's the tea they're never decent] Janis: [😏 like fairplay] Jimmy: [making himself comfortable in that kitchen rn downing drinks (which isn't a bad idea oh no) cos that fuckboy has gotta leave first can't show weakness] Janis: took the challenge to heart, mate Janis: [keeping up which ain't gonna come back to haunt ya] Jimmy: accepted it Jimmy: 🥇 or nowt Janis: drink to that Jimmy: [cue to down another drink of course] Janis: you live far from here? Janis: if I'm gonna have to carry you, like Jimmy: you have your 💪 cut out same time as your 🧠? Jimmy: 💔🎻💔 Janis: 🖕 Janis: you're just so big Jimmy: send that tweet anytime you fancy Janis: [does] Janis: 🥇 Jimmy: any excuse to reply with how well hard I am an' all Jimmy: [does] Jimmy: 💕 Janis: 😂 Janis: such an idiot Jimmy: 🥇 Janis: 💕 my idiot Jimmy: 😍😍😍 Janis: this song is the worst Janis: gonna go change it Janis: [to the living room girl] Jimmy: [when you pull her back for a sec so you can kiss her 'goodbye' dramatically for your audience] Janis: miss u already bb Jimmy: obvs Janis: [assume she puts something decent on lol] Janis: don't get lost Jimmy: [comes back through carrying drinks, gives her one and knocks his against it as if he approves of the song choice but actually like I didn't get lost well done me and kisses her again for the #reunited mood] Janis: [going harder this time 'cos you can pretend it's 'cos Mia and co are in this room] Jimmy: [lowkey picking her up (but in the way she's still standing her feet are just off the floor) whilst because you ain't forgot what she said about carrying you] Janis: [when you whisper something pisstake-y about how strong he is in his ear for the look of the thing] Jimmy: [😏] Janis: ['just how bad are you at dancing then?' still in his 👂] Jimmy: ['How good are you?' in hers because he means that he needs all the help he can get but he also means he wants to see that, we know] Janis: [nods, 'just let me do the work' 'cos lbr dudes can get away with that if the girl is decent, leading him to where peeps are dancing so they can get lost in the crowd a bit but we know bitches be 👀] Jimmy: [Save him Janis we gotta keep this #goals but least the way he'd be feeling it would be so] Janis: [we all know it would be regardless like more than they be anticipating] Jimmy: [100% because that chemistry 5ever] Janis: [lowkey 😳 but it'd be literally hot in there so you're safe] Jimmy: [the constant 🐘 in the room of how into each other you are in ways that you literally can't fake, okay lads] Janis: [gonna have to break this up somehow] Jimmy: [someone could easily spill a drink on one of them by being a drunken dickhead cos always happens] Janis: [take that one for the team, then he can 'pretend' to be all gentlemanly and help] Jimmy: [close to a cold shower as you're getting rn, so offended on her behalf though cos her outfit is 🔥] Janis: [honestly rude, get another drink whilst you clean up in the bathroom] Janis: fucking hate parties Jimmy: [ooh if it's a lad he can kick off because never got to with Harry and he's got those pent up emotions] Jimmy: we can go Janis: [totally, she ain't gonna stop him, not that 'he's not worth it' type of bitch lol] Janis: not 'til the drink runs dry Janis: shits free, think on Jimmy: alright, pisshead Janis: what's the matter, not feeling 🥇 no more? Jimmy: [joins her in the bathroom to clean up the 🩸 from going too hard on some poor random which is an answer in itself cos obvs won] Janis: [trying to look unphased with almost total success but you catch his eye in the mirror, pass him a towel to fuck up soz whoever's gaff this is they do not care] Jimmy: [checking her out in the mirror too anyway because let's assume she's hitting that cliche where you gotta remove your top to clean it in the sink] Jimmy: [so glad you two are alone in a confined space rn yep] Janis: ['course, just be semi-clothes nbd you know each other like that mhmm] Jimmy: [don't think about what a pro he'd be at getting blood out #thanksIan] Janis: ['not got us kicked out? must be popular'] Jimmy: [shrugs] Janis: [turn 'round so she's actually looking at him, not via the mirror, assesses the damage gently and nods 'you'll survive'] Jimmy: ['weren't nowt but a little scrap, he might an' all'] Janis: ['outfit weren't that pricey, like' just casually still holding his face like bitch you done checking 'we can actually go now, if you wanna..'] Jimmy: [shamelessly looks her up and down 'reckon we can keep that between me and you' WHEN YOU'RE JUST SAYING SHE LOOKS GOOD AS HELL BYE] Janis: ['we could do that too' just gotta hold that eye contact and take a lil step towards him like challenge accepted] Jimmy: [when you only break the eye contact to stare at her lips #goodideaboynotdangerousatall] Janis: ['go rob me a top or we can't go anywhere' when your tone makes it sound like that's an option too tho] Jimmy: [gives her his like walking around topless is an option for him either] Jimmy: [we all know you want to just so she has to give him lovebites on all that bare skin mhmmm I see you boy] Janis: [lols but shamelessly checking him out too now nothing to lose yeah lads 'so chivalrous, you' and you know the others have faded now, checking for them too like this will never do 'so you reckon you could take a few more bruises for me then?'] Jimmy: ['Death pact's tomorrow' like she's gonna freeze it's April not December boyyy but we know meant to be a nod to how hungover they might be if they keep drinking so hard ha and also him saying he'll live/do your worst #notgonnaregretthatohno] Janis: ['won't be in any state to hold you to that, no danger' when you're just scanning his bod plotting where you're gonna do 'em like this is very serious 'don't want 'em to think we've been up here doing nowt, yeah'] Jimmy: [when you're just trying not to die before she's even touched you #mood so you can only shake your head cos can't trust your voice not to betray you rn] Janis: ['got my vampire rep to protect if nothing else' when you done giving reasons why you're about to go in 'cos we all know you just really wanna] Jimmy: ['you earnt that one if nowt else' god's speed Jimothy cos this is gonna be a MOMENT] Janis: [all over that neck and chest down to his stomach 'cos you're 'drunk' (barely) and have no chill, coming back up to his ear to do a throwback one and then being all 'you taste like-' whilst you're there] Jimmy: [RIP him because it feels that good AND you got dragged by your own 'diss' #amazing but of course he has to hit her with a 'what?' every time even if he has to struggle to get the word out] Janis: [just a look like 'you know what' and hoisting yourself up to sit on the sink, expectant, 'you want 'em to think you're as bad a fuck as you are a dancer? better do something this time'] Jimmy: [oh how the tables have turned because a challenge like that is obviously gonna be accepted whenever but now he's gotta go harder than he's ever because the fragile male ego] Janis: [lmao #whoops regret it in the morning lads] Jimmy: [I feel like a thigh lovebite or something to that effect like whatever is clothing feasible but still risque af could be her boob if she's got trousers on idk) is a step too far so therefore he and I must #calm down but actually don't ever] Janis: [no hiding what a moment that is even if she's like 'have fun showing that one off, boy' 😏 after 'cos breathless af still, someone is gonna have to boot this door down lowkey or this is gonna get so far beyond what can be for the 'audience'] Jimmy: [makes me die like WHO'S looking that closely not even Mia] Janis: [she wishes] Jimmy: [bahaha] Jimmy: [but yeah take that interruption as the moment to wander topless through the party to 'find her a shirt'] Janis: [oh the scandal, y'all will see that tho, welcome] Jimmy: [the state of them both literally give them that oscar and then get them a room] Janis: [when you ain't about to wait in the bathroom like you're so ashamed 'cos not a mood so just strut out like sup] Jimmy: [imagine being that confident as a 15 year old or ever] Janis: [honestly, your sister gonna be so fuming again] Jimmy: [gotta send him outside to calm down but if anyone asks he just really needs that post hook up 🚬] Janis: [you can go get a drink, bab, for likewise] Jimmy: [lowkey hope Harry is still around to 👀] Janis: [no doubt he is, don't 👀 too much of her tah] Jimmy: [just enough so you know you still ain't wanted boy] Janis: [maybe mean but is real tbh he should hook up with one of grace's friends maybe other skinny bitch 'cos he can't go back alone if Janis ain't, that kinda boy also] Jimmy: [absolutely and Grace could hook up with one of his friends just to make it really incestuous and legit like are you Rio and Buster no, don't need to be going round the houses like that] ] Janis: [he would've probably got with all her mates by the time they get together like oh really grace, this is the boy you 'love' alright] Jimmy: [Yeah unless any of them are really below his standards, kill me tbh] Janis: [lbr, some of them are just filler, like tonight, soz gurl] Janis: if you don't hurry up, think your girl about to get snatched Jimmy: 😱😱😱 Janis: stand corrected, he's gone for the prettier 💀 Jimmy: thank feck for that Jimmy: stopped breathing for a bit then Janis: says you Janis: my gaff is gonna be consolation HQ now 💔😥 Janis: and that'll be the 🚬 Jimmy: 🎻🎻 Jimmy: it'll be the 🧛💕 Janis: 🙄 Janis: don't talk such a big game, and I'll go easier on you Jimmy: keep it #goals or I'll dump you Jimmy: 🥇 or nowt baby Janis: oh will you Janis: didn't agree to that plan either, tah Jimmy: plans change, mate Jimmy: what else am I doing here, like Janis: 😑 did you listen to me at all, dickhead Janis: got to put it to the committee and then wait 3-5 working days before making any more changes Jimmy: Nah, I were too busy being 😍😍🤤🤤 Janis: Mhmm Janis: not your fault Janis: 🩸 supply only gonna go so far with me, mate Janis: can't expect you to be brains and beauty Jimmy: that your new twitter bio? Janis: try tinder Jimmy: 👍 Janis: a comeback and a tip Janis: use fake name and no headshots, obvs Jimmy: your head is bigger than your tits though, girl Jimmy: might wanna think again Janis: haaa Janis: 🖕 Janis: not everyone's type is your type, trust Jimmy: if I had a type you'd be the last to know Janis: you give yourself away all the time Janis: ain't hard Jimmy: can't be 💕 for anyone else when my 😍 have to be on you Janis: exactly Janis: all the shit you find so 🤢 about me just shows your hand in the opposite Janis: #duh Jimmy: #whenshebelievesowtyousay Jimmy: 💕 Janis: lie about the 😍 Janis: why lie about that? Jimmy: Why tell you the truth? Janis: 🙄 'cos if it's a lie, I know either way Jimmy: bollocks Janis: I ain't stupid Janis: or a lad Janis: know when someone fancies me Jimmy: I'm a stupid lad and me too Jimmy: so what? Janis: so I know you don't, god Jimmy: You don't know or need to know nowt about me Jimmy: been through that Janis: it ain't about you Janis: all about me, obviously Jimmy: Gracie will be thrilled that you wanna twin with her Janis: no doubt Jimmy: crack on Janis: 👌 that's the plan Janis: if you see people running past, this kid's parents are coming back Janis: it's carrying on at Liam R's, if you want to Jimmy: can't Janis: alright Jimmy: if you keep your real 💕 off socials, will be Janis: never said I was going there Janis: so if that's your reason for not, feel free to RSVP Jimmy: never asked if you were Jimmy: got somewhere else to be, tah Janis: makes two of us Janis: na night Jimmy: you not gonna do a proper goodbye? 💔 Jimmy: [so not for the fans and we all know it boy stop] Janis: who for, skeleton gang having their bones jumped literal Jimmy: 'cause they don't have their phones in one hand even with a 🍆 in the other or owt Jimmy: but alright Janis: 😷 Janis: good thing I'm an oscar-winning actress because that's really off-putting Jimmy: come here then Janis: front or back Jimmy: more people out front Janis: sensible Janis: not in such a rush we need to hop the back fence, only his ma and da, not garda Janis: see you there then, I guess Jimmy: 👌 Janis: actually, fuck it Janis: change of plan Janis: do you one better Jimmy: ? Janis: pretend i'm coming back to yours Janis: cover for whatever we're both actually up to, yeah Jimmy: Good thing I'm 🥇 enough to pretend mine is somewhere #goals Janis: someone with a lesser ego nicked your phone or what Janis: is as far as all the girls are concerned, champ, come on Jimmy: I get it, you don't want the competition but my phone ain't worth nicking either Jimmy: soz rich girl Janis: psh Janis: 🥇 Janis: just hoping someone more my type picked it up but sadly Jimmy: stop pissing about and prove it then Jimmy: paparazzi won't be hanging around all night Janis: you underestimate just how chatty those girls are Janis: but won't keep you waiting any longer than you can bear 💕 Janis: [post up] Jimmy: oi rude, I were talking about me in the 1st place Jimmy: number 1 fan, remember Jimmy: [take that last chance to be extra kids we all know you're frustrated af after earlier] Janis: [does camera flash thing with hands like now's your chance] Jimmy: [obvs does take pics of her because she's beautiful and who wouldn't] Janis: [just a casual set of her getting closer then taking his phone from him so they can make out] Jimmy: [#mood] Janis: [gonna break 'em up this time by the kid's parents showing to bollock 'em so they can lol at that before doing a legger] Jimmy: [good idea boo] Janis: [when you're now alone though like walking like well] Jimmy: [when you should just walk off immediately but don't and offer her a 🚬 instead] Janis: [nodding your thanks] Janis: break off before we get to yours but few people coming this way with so Jimmy: 👍 Janis: [when your phone is blowing up 'cos Harry is done with whatserface] Jimmy: [when you're less able to hide how 😒 you are because been drinking and also frustrated af by all the moments and ensuing cockblocking] Janis: [probably keeps trying to facetime her 'cos he's pissed so puts her hand out to stop him for a sec and pulls his top to take a pic of some of the lovebites] Janis: sorry Jimmy: [when you shrug but your face is saying chat to dickheads on your own time] Janis: [shrugs back like i'm getting rid needs must] Jimmy: [shrugs back like well that's what these are for and then takes her phone off her to take better pics cos that art hoe] Janis: [when you roll your eyes and are gonna start taking the piss but then you gotta 'not bad' face at him] Janis: if you wanna take a really artsy dick pic later, I'll be sure to forward it to him Jimmy: Alright Janis: not even gonna accuse me of wanting to 👀 myself? Janis: slacking Jimmy: goes without saying, babe Janis: with how many times I've allegedly seen it, maybe Jimmy: and with how bad you wanna Jimmy: just like all the rest, you Janis: fuck off Janis: say whatever else you like but fuck that Janis: ❄ cunt Janis: you said Jimmy: didn't you deny it? Jimmy: can't remember Janis: regardless Janis: 🖕 Jimmy: 💕 Janis: 🙄 Jimmy: Want me to have a word to him? Janis: i can handle him Jimmy: not what I asked Janis: s'all good Janis: he's a twat, but a harmless one Jimmy: 👌 Janis: 'course if he goes public with his thirst then feel free but don't reckon he will Jimmy: if he does he'll have to compete with me and 💀👑 Jimmy: might scrap a 🥉 Janis: if those are my options the death pact starts and ends now Janis: ⚰ bye Jimmy: miss you already Janis: erm, miss Janis: death pact, mate Jimmy: 👻 me Jimmy: ain't fuck all you can do to me Janis: wanna bet Jimmy: wanna take the challenge? Janis: your funeral, baby Jimmy: yours Jimmy: you never had an invite to mine, girl Janis: don't reckon our fam will go for sharing a grave Janis: starcrossed like that Janis: a 🗡in my 💔 Janis: so cold Jimmy: my dad would, it'd be well cheaper Jimmy: til he met you anyway Jimmy: 👀 on your non white corpse Janis: he wants on top of me, it's fine Janis: be a squeeze and an awkward story for the archaeologists but we'll make it work Jimmy: 👍 Janis: as long as I ain't gotta mass grave with my family, give a fuck Janis: bad enough in life, not committing me to an eternity of it thanks Jimmy: Agree with you on that one if you don't get an even bigger head over it Janis: wrong twin Janis: the one who craves approval went thatta way Jimmy: Bollocks, you love a 🏆 Jimmy: call it a win Janis: a 🌹 by any other name, dickhead Janis: not from you Jimmy: 💔 Janis: [shows him a pic Mia has sent being 😏 with some lad in bed, like not showing anything but you get the mood] Janis: wrong number or? Jimmy: 🤢🤢💀💀 Jimmy: 💔 you ain't actually staying now #picforpic Janis: I know, right? Janis: hide the face/colour correct the bitch you are having over? Janis: she'll never know Jimmy: artsy black and white shot is always a #mood Janis: 'course Janis: [silence like you didn't bring it up lol] Jimmy: gonna have to take the risk that she reckons I'm also into bestiality unless you wanna 🐕sit Janis: not your wingman, tah Jimmy: I'll live Janis: dog might not, depends on the breed, sickfuck Jimmy: She's too young, gotta give it a bit Jimmy: keep you updated 💕 Janis: again, no tah Janis: already got enough lads giving me their play by play Jimmy: 🎻🎻🎻 Jimmy: [does a there, there kinda pat] Janis: [smacks him away] Janis: didn't say I didn't like it, just don't want it from you Jimmy: you ain't getting nowt from me Janis: good Janis: [looks around to make sure the crowd has all filtered out] Janis: ok, this is where I get off Jimmy: In a bit Janis: [👋] Jimmy: [watching her go as standard] Janis: [is going mcvickers 'cos we said it'd be nearish and fuck going home but can't be out at the park on the off-chance someone sees then the cover is blown] Jimmy: [we know he's just going home and why #whenyougottaparentyoursiblings] Janis: [if only they knew lmao] Jimmy: [oh kids]

[dantelaw21]

Weekly SEO Q&A – Hump Day Hangouts – Episode 299

Click on the video above to watch Episode 299 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

All right, welcome everybody to Hump Day Hangouts. This is Episode 299. We’re one away from big Episode 300. I’m gonna call this episode where everyone is getting old and wearing glasses except Chris. I just realized all of us are now wearing glasses except Chris. Yeah, well, you guys spending too much time in front of your computers. There we go. Yeah, gotta change it around. This is the year we try to get ourselves off to the computer. So anyways, welcome everybody to Hump Day Hangouts. We’re gonna say hi, real quick catch up with everybody. And then we got a couple quick announcements before diving into the questions. So I’ll start on the bottom here since it’s cloudy weather element Marco. How you doing today? I have my lights on. That’s why it looks so bright. Yeah, it’s raining. It’s supposed to be raining. So finally got me with the lights on. But I can’t complain this nice a warm, actually. I’m kind of trying to hide trying to blend into the background. So Google doesn’t see me.

It’s all good man. I’m gonna

Having a good time.

Outstanding All right. Well, let’s work our way around. Hernan you got those new glasses what’s going on with you?

Yeah, man, I’m just trying to trying to blend in. I got I got glasses and now you got glasses. I mean yeah man we get rid of this and have a beard and growing a beard. Damn it. You’re doing the 50 K I might do the 50 now, so good man these are blue light blocking glasses, you know? Because there’s one this one guy show me one this really nerdy yellow like super like

orangey glasses and they make you look stupid. I know I won’t be wearing next week.

Yeah, do you don’t think the big square bc birth control glasses make you look stupid though right now, man. No, I can’t I can talk like this. Nobody will.

But a lady repellent. Yeah, exactly. say wait a second. Are you wearing those or are you being forced to wear this?

What this one glasses. Yeah, I’m just kidding.

You look good. I was just wondering maybe you’re making you know this light and blue light blue light blocking. I’m still confused. Why are you wearing blue light blocking glasses in the middle of the day or now? Yeah, well, it’s time. 5pm So, five 6pm So, all right. Well, before we tell everyone all about our AI problems, let’s see Chris, how you doing today? Man? Doing good, man. I hit the gym for like, I don’t know, like after another two week break for the first time again. Sore all over again. Hit the leg so hard. So yeah, like, I’m pretty sure you’re gonna feel the same way. Next week?

Yes, definitely. Yeah, I’m headed out. Taking a couple of weeks and hitting the road literally going to be gone for a couple of weeks and doing some trail running. So for those of you in the northwest, you know what mountain trail was? Yeah. We’re going to be doing a run around Mount St. Helens, as well as doing some visiting up there. Go to some campgrounds and stuff. So, Bradley, how about you? How are things on the East Coast today. Good. Happy to be here I’ve been trying to

do I’ve got a bunch of lead gen projects I’m working on. And so I’m trying to spend as much time on those as possible. But I’ve had a really good month in real estate flipping land and I’ve got a lot of deals coming in right now. So it’s kind of hard because I’m, I’m conflicted, the real estate money is really damn good. So I have to do I have to pursue that when it comes in. But at the same time, I’ve got other projects I’m trying to work on. So it’s kind of difficult balancing right now, but I’m happy to be here and got a lot of stuff coming up. So that’s the end. Well, we got a few things I want to mention to everybody real quick. First of all, is kofu. Live as we’ve been saying that is still on, we got a lot of cool,

cool stuff we’re going to be talking about. You can find out more about that at Boku live.com not just the cool stuff, but also what you can get. So head over there, check out the VIP ticket, I highly recommend it. We have priced it accordingly. We really want people to grab the VIP ticket and get

The most out of this. But if you want, you can grab the VIP plus as well and get some one on one time with us, which if you were going to book that separately, I mean, we know roughly what each other charge but I didn’t sit down and like calculate it out, but it’s a hell of a deal. So if that’s something you want to take advantage of, go grab one of those. There are limited number of those because we can’t just sit around talking to everybody all day. Unfortunately, we do have our own businesses and agencies to run. So go and check those out. We got some more information coming out later in August about the guest speakers and exactly what they’re going to be covering. But we got some great stuff. Jeffrey Smith is going to be joining us again and we’ve got two more agency owners along with Rob Beal and dedhia is going to be giving a case study to so tons of stuff and more. More to come. So again, poku live.com. Now, something else I want to talk about and Bradley, maybe you can share some info. I just got the link to this. You’re going to be talking with Jeremy from Press Advantage on Monday. Correct.

Yes, Monday at 3:30pm.

We’ve got another webinar with Jeremy, one of the CO owners of Press Advantage, which is the press release service that we’ve been using. I mean, primarily for several years now I’ve been with Press Advantage for six since. They’ve pretty much since they launched, so five or six years, maybe even longer than that. But anyways, he only opens up the subscription offers that he’s done for us. Rarely, let’s put it that way. Very rarely does he open up those subscription offers. And he’s, um, he’s prepared or planning to do that again next week. There are some new features that are been rolling out for Press Advantage and it’s just a good time to do so. And we’ve been asking him to open that back up again for some time. So he’s, he’s actually doing that for us next Monday at 3:30pm. So be on the lookout for the link. If you don’t, if Adam doesn’t post it here, you’ll get it via email plus in the groups and sign up for that any of you that are using press releases consistently for your marketing, whether it’s for clients or your own projects, we highly recommend them. They work incredibly well. I use them a lot. And so if you’re doing a lot of them, it’s probably best in your best interest to have your own subscription. And next week’s a good time to get it. So be there. Definitely, yeah, so that’ll be Monday. 3pm Eastern, and I thought will be Say that again. I believe it’s 330 Let me double-check. No, it’s 3 pm. I’m sorry. Yes. 3pm. Okay, so 3pm Eastern, and we will be sending out an email about that. I did just post the link. So stay tuned for that. But if you are interested in what press releases can do for you, then I highly suggest showing up plus Jeremy like Bradley said it’s gonna have a very special offer going with that. Yeah, real quick, guys. If anybody you know, before you even go on the webinar for that if, if you want to see how to use press releases in a way that just works incredibly well. Just go to our YouTube channel and search for press release SEO, and you’ll find

The webinar that we did, it’s also at MGYB. If you look in the webinar section on MGYB, the store, you’ll see that there’s we did a Marco and I did a webinar about how we use press releases and PR silo stacking. So essentially siloing press releases together. And it works really, really well. And I would highly recommend it if you’re on the fence or considering getting your own press release subscription that you go watch that webinar first so that you have an idea of how powerful they are and how to use them the best way. Definitely, will Bradley beat me to it. I was going to say speaking of MGYB and a lot of you guys took advantage of the awesome Fourth of July sale we had last month. There’s still some good stuff going on. If you had some updates coming so go check out mg y v.co for your done for you services. But yeah, as Bradley said up there, you’ll see the little webinar button click on that. And then there’s a bunch of the best practices webinars which is just basically free, great training information. So go check those out. So here’s a bit of something Why don’t we bundle the Press Advantage offer with Local PR Pro I’m just throwing it out there we don’t have to decide right now but I mean it just it goes hand in hand let’s let’s work it out and make them an offer they can’t refuse so they get results right away the way we do that. And one more thing before we go I don’t want to set any hard dates because it’s a work in progress. But there’s something coming for Syndication Academy. Yeah, look new flavor.

We’re working on it. We’re working on it guys. Let’s say sometime towards the fourth quarter of the year sometime. Look for it. It revamped updated when I bought properties. I don’t know how you can make the best better but we are.

Yeah, yes. Yeah. And I was gonna say I was gonna turn into t test I’ll keep this one short because we can’t really say much about it. But yeah, the webinar go get signed up for that. Keep your eyes and ears peeled about Syndication Academy and Bradley’s going to be doing some testing for some additional link building based stuff. And we’ll just leave it at that for now and say that, should that go? Well, that’s definitely something we’ll be letting everyone know about. Yep.

Cool. All right, guys. Anything else before we dive in? We’re good. All right. Let’s do it. Grab the screen.

You guys are seeing my screen correct?

Yep. So yeah, right.

What Phone Number To Use When Setting Up The GMB For A Local Lead Gen Site?

jump right into it. So olana says, Hi guys. Setting up a local lead gen site. Haven’t got a phone number for it yet. Would you wait until after you have the number to set up the GMB? Yes, I think you have to actually you have to have a phone number. As far as I remember. I haven’t set up a GMB in quite some time, but I’m pretty sure you have to have a phone number. Also, which of the following Do you use for lead gen an 800 number, a one 300 number. I’ve never even heard of that mobile or local landline with a reader.

I prefer using call rail. I still use call rail. I’ve used call fire in the past and I’ve got a ton of numbers in call fire comm that I would like to port over to call rail is a better platform. It gives you a ton more features. It’s inexpensive, but it takes it’s a long process of porting numbers. So I just have two accounts. I’ve got call firing call rail. I prefer using call rail. Again, I use call rail for several of my lead gen assets as well as my own real estate business. Because I use a lot of phone numbers for tracking marketing purposes and stuff. But I really, really like call rail. Does anybody else have any suggestions?

Call rail. I can’t say anything else. It’s what I use. Yeah. And no, not an 800 number. All right. So if you’re going to work local, which your car it no matter where you go, you don’t want that 800 number you want that local number you want people kind of like that local numbers I’ve seen better results with a local number than an ad hundred number unless you’re widely known for having that 800 number. Does that make sense? Or did I lose everybody? So 100 works when you’re widely known like like, something like roto rooter, let’s say or plumbers nine one, that kind of thing. But if you’re local and you want people to you to want to create that familiarity it really helps to have that local number.

Yes, I agree. I use answerconnect.com to send phone calls into a call center so that the phone always gets answered. It screens the calls there’s a ton of benefits for using a call center. And I have been since 2013, the same account, answer Connect comm I really can’t say enough good things about them. And so they give you an 800 number but you can forward or redirect local numbers to the 800 number which is what I do. That way. You know, I can have multiple lead gen assets all funneling into that with their own separate local numbers, but all funneling into the same call center if it’s for the same service provider, essentially.

But there’s a lot of really cool things. And by the way, guys, I’m working on a lot of lead gen stuff right now, and I’ve got some case studies I’m working on that I’ll be making public, not just within our groups. And I’ve also got some things that I’m going to be introducing to everybody when I do make that case studies public that I think will help a lot of you with your lead gen business. I can’t really talk much about it right now, but I just kind of wanted to tease it. So there you go.

How To Generate Quality Content For A Niche Blog If You Don’t Like Writing?

The next question is, Hey, guys, I want to set up a niche blog, but I don’t like writing How can I generate the quality content myself for my niche blog? Will the generated content be good enough for niche blogging? Thanks, Content Kingpin.

When I first started in SEO and local lead gen way back in, you know, 2010 timeframe. I was actually doing blog posts. Right after, I’d kind of developed the Syndication Academy method, and because it was just working like crazy good, I knew that blogging was going to be the way to populate the networks and get results. And so I was actually blogging for industries that I knew nothing about. I was actually writing the posts myself. And it was incredibly time-consuming. And it’s frustrating because I had to learn a lot about the businesses and the topics and such. And I, fortunately, I got introduced to content curating, and I don’t remember who introduced me to it or whatever, but I kind of started reading about it. And then I bought a couple of courses about content curating, and some plugins and all kinds of stuff. And I started curating content and I got much more efficient at generating content. And he also I didn’t have to know as much about a topic because you can just find subject matter, you know, find articles on the web or content. It doesn’t have to be articles. It can be podcasts, videos, infographics, slide presentations, it could be a number of things that are based around the topic that you are writing about that are written by or produce the contents produced by subject matter experts or SMEs. And you can get really good and really efficient at producing content by just being able to find and locate content developed or produced by subject matter experts. And then curating it and creating a unique post based upon using, you know, snippets of content from the subject matter experts, it’s already been published. So that’s, you know, been my preferred method. And I was actually doing that on my own. I use some tools and some plugins at the time. But once my business got to a certain level, it was just way too time-consuming. Even with using curated content, I was too time-consuming for me to produce it myself. So I developed training and hired a virtual assistant and handed it over to them and she’s still with me today. By the way, her name is Esther she’s still my primary number one blogger that works for me right now.

But anyway, long story short, I ended up training multiple virtual assistants or bloggers or curators as what they are really, with that training. So I kind of polished it up a bit. And that’s what Content Kingpin is, which is one of our training courses. And it’s the same process that my bloggers all use today, I talked about a couple of tools, but we still primarily do everything manually. Just using like a like Feedly. For example, to the group and categorize content feeds that we know like and trust that then we can use to all So a quick glimpse my bloggers go in for whenever they’ve got to produce or publish a post, they’ll go in and just look at Feedly select that particular category or folder for the project that they’re working on. And it will show all the content that’s available than the recent content that’s available around that particular topic. And then they can choose a topic to blog about to curate a post about and then pick and choose a few articles that will either reinforce that the idea that they’re trying to convey with their posts, or sometimes they’ll do like argumentative posts where they’ll try to show in a different opinion from what perhaps others are saying. So they’ll show two sides of the coin, if that makes sense, as two different competing opinions about the same topic anyway, it’s great, it works incredibly well, it also creates co-citation. And so we highly recommend you check out Content Kingpin, it’s one of the best ways to do it. Not only that but if you were to use that site type of the system, the Content Kingpin method, then you can get away from doing it yourself. So you don’t have to publish I mean, I would learn it first. You know, learn it and understand how to do it first, but then you can actually put a virtual assistant that you hire through the course and have them do it for you, and you can kind of just managing and guide them until they get up to your standards. But that’s the best way to do it. Guys. I call it hands-free content marketing and it’s a great revenue source too because it really is simple.

Once you understand the topic concept is really, really good to anybody want to comment on that Content Kingpin doesn’t get enough credit for does what it does. People don’t understand it, I think because they get all the all this different information about unique content and duplicate content and all this bullshit that’s out there. That’s nothing. Really if it were so places like Huffington Post’s would not exist. Google News would not exist unless curated content was okay. But not only Okay, whether it was good I’d be how much traffic does it get Bing, Yahoo. All they do all day long is republish story. Huffington Post is a collection of republish story that all it is and all you’re doing with Content Kingpin is republishing the story. You’re summarizing them right taking power, whatever it is that you do it. And you’re adding your own commentary and proper attribution and it’s a done deal. I mean, it’s so simple. And yet people try to make it so much more difficult than it really should be. But yeah, totally Content Kingpin for the win. You know, and it’s interesting. I’ve just pulled this up because I did this and if you guys remember masterclass, we had a, we had a kind of a middle-tier webinar coaching program that we had called masterclass for a number of years. And I did this as a local case study, Gainesville home pros, and I’ve never done anything with it since I think that was back in 2015. Oh, look at that. It says account suspended. That’s interesting. That’s one of my Okay, well, anyway, I would sure like to show you that blog because that was curated content, the same method. My blogger Esther, who was the first one I trained using that method, produced all the content on that site using curated content, and they were beautiful posts and unfortunately, it looks like that account has been that hosting account perhaps has been suspended. I have done anything with it years. But I would like to show you guys some examples of that. But I don’t have anything that I can show you right now off the top of my head. But anyway, it’s it works really, really well the posts come out beautiful if you do it right. I would highly recommend going through Content Kingpin.

No, because there are a few things that you have to do in order to not infringe on copyright. So for example, you don’t want to curate images that can get you into trouble, asked me how I know.

Because you’ll get extortion letters from like Getty Images and other you know, asshole law firms out there that are just looking for people that have republished images without copyright, without rights to it. So there’s like a lot of things. There’s not a lot of things, but there are a few things that you really should do to make sure that you’re covering your ass when you’re curating content. So again, I highly recommend you go through the product, it’s through that program. It’s a really, really good program. It’s the same that we use today. You know, there are a lot of tools out there that can help you to manage content curating, but we’ve already.

He’s found that it really just is just as quick and easy because what happens with a lot of these tools is they stop being supported over time. We know one of them was Curation Suite that we actually promoted. And fortunately after promoting it, and after a year or so, like the support just stopped and it kind of fell off the face of the earth. The same thing with a bunch of curating plugins that I’ve used over the years, they just eventually fall off the market and they just don’t get supported. So we’ve learned to just stick with the manual process and it’s you know, once somebody becomes efficient with that process is really is a very efficient way to produce content. So you don’t need all the additional tools and plugins and things like that. So that’s why I recommend that product because it’s a Content Kingpin because it will teach you how to do it manually and then you can teach a VA how to do it by just putting them right through the same training. It’s a great question though.

What Training Do You Offer In The MasterMind That You Can’t Get In The Syndication Academy?

Jason says I’m currently in the Syndication Academy 2.0 and I was wanting to know all of the different features and benefits in the mastermind that you don’t get in the Academy. Is this all of these different training you offer in the mastermind if I joined the mastermind, can I get a discount for the cost of the academy? Okay, so first of all the mastermind you have direct access to my partners and me, as well as all the other members of the group, which we have a lot of really savvy marketers and agency owners and CEOs and such in our group. But you also have direct access to all of us to where you can ask us questions in the Facebook group at any time. We’re in there answering questions often. Plus, we each host our own separate webinars inside the mastermind. They’re bi-weekly webinars. So every two weeks each one of us hosts our own webinar. So you get to come to ask us questions at length during the webinars. Like you can post questions ahead of time for the webinars, we’ll do site audits, we’ll you know, look at your, your SEO, your you know, on-page stuff off-page stuff, we’ll help you with projects if you need it. Plus, as I said, you get to you know, come to ask me stuff, or Marco stuff or Adam, or Hernan or Chris any one of us. So there’s a lot of benefits in there that we don’t provide anywhere else we’ll go as deep into, whatever subject you want to go into, you know, and that’s one of the things that we can’t do on a free setting like this or any in any of our other groups. So the mastermind is definitely where you want to be if you want to get all that, as well as Syndication Academy is included in that. So you can cancel your Syndication Academy account if you join the mastermind because it’s included in that as well as all of our products under $300. Anything over $300 you get a significant discount. So there’s a ton of benefits to be in the mastermind. Anybody else wanna?

Yeah, I would just say Jason, if you just started Syndication Academy, if you’re just getting into it, then contact support and we’ll refund whatever you paid for Syndication Academy and you can or you can apply it towards them. However, you want to work that out, we’ll work it out for you. We always do. Why because membership has its privileges. So that’s why we do things the way we do and yes, I mean, above all else is this group of people like-minded people who are working towards what we call POFU position of Fuck you, where you have the kind of power and money where you can pick and choose your clients, your clients come to you instead of you going knocking on doors on $500 clients who are a pain in the ass. So rather than doing all that you getting all you get all of this training, you get the mindset training, you get the how-to get all of the collective knowledge, and then you have five, almost six years of webinars. Now some of them of course are dated, but we do we’re not doing webinars every week. It’s either Bradley or me like we take every other Thursday. You got Hernan, you got Adam. Yeah, Chris, everyone is giving you their perspective and their take on things so you get all of these different points of view, all of this all of these different experiences coming to you and helping you in whatever it is that you’re trying to do whatever it is that you’re trying to achieve. So it’s not just what you get as far as training. It’s the people and the relationships, the networking that you can do inside the mastermind like I know people who are working together in different projects, and we tell people to become the big fish in a little pond. But then some of them go on to and I’m gonna mention his name, for example, to dominate in the Fort Worth area. And you got another one in Minneapolis, St. Paul, the Twin Cities you got someone in the Dirty South, right South Carolina, Georgia area, who are Domini who may have started as the big fish in the little pile or becomes the little fish in the big fish in the little pond. But then they move to a bigger pond. So that we’re always pushing. We’re always encouraging people. That growth means you go to make more money until you reach a stepping point where you say, Okay, I met, hopefully, this is where I want to be, this is how I want to do it. And if I choose not to work tomorrow, I can do that because the process and the systems and everything else that I’ve gained through being in the mastermind, will take care of me not being it, the system is there, so I don’t have to be there. And I mean, just the way that this happened and how this happened, and how people finally are able to step away and say, Man, I can spend time with my family and I can relax and I can do the things I want to do, rather than having to do the things that I have to do things that I must with no other choice. So I think that that’s just one of the greater things about the mastermind is that mindset that awful, you’re going after that poof hopefully you get on that path. And it’s it becomes your magnificent obsession. I thank you CTF letcher for that. But it becomes your magnificent obsession. You’re going after that and there is nothing that can get in your way of achieving that powerful, that’s when you know that you’re there. And that’s what we’re there for. So, just because you brought up CT, and we don’t have a lot of questions, so I know we got time when we did the interview with CT Fletcher, I’ve created this text document. It’s been on my desktop ever since. And hopefully, nobody gets offended because CT Fletcher likes to cuss a lot. Say but here’s a lot of here are the quotes that struck me when we were at when we really were Marco interviewing him. I was on the webinar, but it was really Marco interviewing CT Fletcher, who’s a powerlifter. He broke a ton of records for a while. But anyway, some of these are really funny. I’m not gonna read them out to you, but you remember these Marco? Absolutely. I love them so awesome. I still watch them. Will will is king. Yeah, man. Oh, man. Oh, man. He’s so good. You ain’t pretty motherfucker. Yeah, you ain’t that birdie.

So funny. I mean, that one right there cracks me up too. I laughed out loud. Anyways, I just thought that was funny because I happen to notice it on my desktop the other day and I giggled about it. You just brought it up.

Would You Recommend A Subdirectory Or Subfolder On The Same Domain When Creating The Blog?

So anyway, Jason, next question says, Hey, guys, I have an e-commerce website using WordPress with WooCommerce. Would you recommend a subdirectory? Or folder on the same domain and load a new WordPress and create a blog? Yes, that’s what we’ve always recommended. I mean, I don’t do any e-commerce stuff. But I mean, in the past, I have done some SEO for some e-commerce clients. But it’s not something I’d like to do. So I got out of doing it, but we’ve always recommended it. So do you have control over like essentially a content distribution engine, right, and that’s WordPress is great for that? So you can either put it in a subfolder or directory of the root domain or what we always recommended was to put it in a subdomain instead. And that’s because a subdomain is still treated as content have a separate web entity or separate site, I should say, a separate website than the root domain. So that if you’re in your content distribution, you do something spammy, which if you follow our methods, you won’t have any trouble, at least, we, you know, as it stands right now, but Google could change everything in a moment’s notice. But we’ve never had any issues. But if you put in a subdomain, and you were doing something spammy or something, Google changed its rules, all of a sudden, and something became spammy, they wouldn’t affect the root domain, which is where your e-commerce site resides, it would affect the subdomain only. So we always prefer, like, you know, you could put blog as a subdomain to whatever your domain is, or whatever you want it to be news or something like that. And that’s what we prefer to do. But you could put it in a subdirectory. But yeah, that gives you the opportunity then to do all your content marketing. Remember, if you’ve got an e-commerce site, and you’ve got product categories, for example, you can mirror those same categories. We talked about theme mirroring all the time.

If you don’t know what that is, you know, it’s essentially duplicating or mirroring your site structure on other assets. So you have if you have product categories in your eCommerce site, you could mirror those same categories as content categories, or you know, in WordPress, just categories are the same. You could title them and everything the same as what they are on your eCommerce site. And then you can publish posts, blog posts, or sporting posts. That’s kind of a link building method that in place them within those particular silos or categories in the WordPress site, distribute them out to a syndication network, mirror, all of that stuff on a G site, and our ys drive stack, press releases, all that kind of stuff. You mirror all of that together, and it works really, really well to push power to your, you know, your ultimate destination, which would be your e-commerce product pages. So you want to comment on that. Yeah, we used to recommend going to a subdomain because we wanted to protect the root cause we were doing. let’s admit it, we were doing a lot of evil stuff yes to the subdomains, we were blasting them to the point where if we had them connected to the route, any penalty would pass to the root. What we’ve done is we’ve taken a step out, because now everything goes through our SEO power shield. And so now the route is protected.

And so in order to push even more power, by all means, put it in a subdirectory because then you’re accruing everything inside the root when you go into that subdirectory rather than stepping in a subdomain, which is treated as a separate website, so you’re one hop away from your root domain anyway and you’re losing link equity. When you’re anytime that you’re one hop or more away, you lose link equity at the top. When you’re in a subdomain, you don’t lose that link equity is even when you’re in the root. You don’t lose that link equity when you’re in a folder inside the root. You don’t lose that link equity because you’re not a hub away. You’re in the root, now if you do want to protect it, then you just install in the dub dub dub. So that’s where you would do the root because that’s a subdomain anyway.

So that’s how you do it. But we have the SEO PowerShell it’s not necessary anymore. Because everything that we do goes through our SEO power shield, which amplifies and protects. That’s why we call it the SEO, power shield. It powers it up, it amplifies and it protects it shields it and so that my recommendation would be totally totally unless you’re planning on doing a whole lot of evil stuff to that subdomain go with a sub but with it should be with a folder inside the root.

What Type Of Brand Property Link To Use In A Press Release?

Awesome. So next is BB BB. Look, you’ve gotten better, buddy. Your questions are a lot shorter and not quite as many. So I think we’re finally getting through to you, man. And I’m just giving you our time baby. It’s we’re always like having you here but he says Hey guys, number one does that the link to a branded property in the press release should be to the property or to one of its pages that were syndicated by RSS. Well, it depends on what you’re doing. But so, my strategy and again, it’s covered in the press release SEO, or piece PR silo stacking webinar that we did Marco and I did. Again, you can find that at MGYB or just go to youtube.com slash semantic mastery use the channel search feature search for press release SEO and you’ll find it you know, right at the top go watch that. Because what I prefer to do is we you know, we’re constantly blogging for clients or for projects period. So that populates syndication network, right, we’re building topical relevancy and depth to our silos, right depth to a particular topic. And then they syndicate out to syndication networks, right. And within every single post, within the proper silo architecture, we’re always linking back up from the post back up to the top of the silo page, which is the page that we’re trying to drive traffic to. Right. So what we do what I do is I always, you know, I like to publish press releases that are highlighting or showcasing a recent blog post. And that links to the blog post URL, which within the blog post, actually links back up to the page on the site. But I mean, you don’t have to use that strategy all the time. That’s what I do. Because I consistently publish press, we’re consistently blogging and we’re consistently publishing press releases for all of my clients or my lead gen asset. So it just works out really well because we’re providing deep links, so links further down into a silo that helps to power up with proper silo architecture, it helps to power up the entire silo and helps all of the different keywords that we’re targeting within the silo start to rise or surface in the search engines because of those deep links, right. So that’s my preferred method because it adds more diversity and it’s linking to multiple points.

Within the main money site, as opposed to always constantly hitting the homepage or just the product or service pages, the top of silo pages in other words, so I like to do deep links, but it depends on what you’re doing. If you’re not doing a lot of press releases, if you’re you know, you only got a budget for a handful of them, then it might be better to actually hit your homepage and or your top of silo pages, that kind of thing. So it really just depends on what your overall content marketing strategy is, and what you’re going to be linking to, you know that that’s going to determine where you’re going to link to from within your site. Okay.

That’s it that said, I always almost not 100% but we almost always link from within press releases to a page or post on the money site. Unless we’re doing a two-step which again, go watch the press release SEO webinar, and you’ll understand what I mean. But for example, if a client as all my local clients have Google My Business profiles. So if we publish a post when we publish a blog post on the blog, my blogger also for most of my clients will end up publishing a GMB post that points a link back to the blog post. So essentially, the GMB post is nothing other than a summary of the blog post itself with the same featured image as the image for the GMB post the photo, and then the button link, the Learn More button link links back to the blog post. So sometimes our press releases will actually link to the GMB post URL, because that ultimately links to the blog post URL, so the two-step process there. But you can also and I’ve talked about this almost every week now for the last like two months on Hump Day hangouts baby so I’m sure you’re aware of what I was what I’ve said. But you know, if you’ve got particular keywords that you’re trying to push, then you can actually go extract the post URLs from like, for example, the blogs on your syndication network, so blogger, Tumblr, WordPress, you can go extract these post URLs that are where the re-syndication or of the published the post that you publish targeting those keywords. And you can link to those within press releases too if you want to because again, that’s tiered link building. So it’s helpful in anyone, but you don’t have to. I prefer to link to those blog post URLs using daddy as link building from an MGYB because I like to use the press releases to link directly back to the money site, or two primary tier one assets, such as a GMB profile, GMB map, Id page, any one of those types of things when it comes to that.

That was a good question. By the way, bb though. Yeah, that that was a really good question. Now, I mean, the link building varies it depends on how much power you’re trying to push and where and everything is gonna be where it’s needed, where everything’s needed. Because sometimes it’s just one press release, push, can get you to where you need to be. Other times, you’re going to need way more. Yeah, there are other times when you’re going to need even link building into the press releases. There’s no one set rule because sometimes it’s just the SEO power shield coming, coming in, right coming online. And that’s enough. And sometimes it doesn’t even have to do with the competition because we’ve seen it even in some tough keyword sets that you start ranking like right from the SEO power shield. So this totally ended depends on the no definitive answer for this, other than, you’re going to have to get your press release. If you’ve set it up correctly. And you hit your top-level category rather than just like everybody does your homepage. Then your top-level category will flow and it’ll push all of that power so that everything benefits from it, including the top-level category, not just the longtail keywords, it’s how we teach it now. We teach people to go from the top-down instead of bottom-up it

It’s a little different, it’s kind of the same thing except we’re going. For example, if we want to rank for gold futures, this is just an example. It’s incredibly difficult to rank for that. But we would go even one, one level higher, we would go after the gold category, the entire gold category to pull up the gold features category instead of trying to push it up with all of the long tails. And I’ve seen that it has a greater effect when you try to go for that top-level category. on everything else, not only the longtail but the subcategory that you’re after. So I’m always telling people you go one level up. So keeping this in mind, then it’s up to you. I always tell people that we have to be scientists when we’re gauging how it is that we’re going to do this. What effect we’re trying to create, you’re going to have to create your link building and press releases are part of link building. You’re going to create it so that whatever you’re trying to benefit the most guests

The most benefit out of what you’re doing. And so you approach it that way. Yeah. So it varies. That’s the short answer. It varies. It depends, right?

Can We Use The PR Stacking Strategies With Article Directories?

Next, can we treat an article direct article, an article directory as press releases, meaning publishing, as the PR stacking and also linking to actual prs? Okay, I don’t do any article directory stuff I haven’t for years, not saying that it can’t still be useful. I just haven’t because they’ve been known to be spammy. I think a lot of the links from those get discredited. It’s much better to get like, you know, articles instead of being published on article directories, which were always known as SEO like, honey, honey, what do you call them honey, honey holes or whatever you call them. But I’m not saying that it won’t work because I don’t know. I haven’t tested it in years. If I was going to do it, maybe I would do it. Where I was only linking to SEO shield assets or like you say, can you link to PRs? Yes, that would be fun because press release wherever press releases published is going to be able to handle those type of links, you may be able to push good link equity to them, or even, it doesn’t really matter because they’re not your money site. So I, I, again, I haven’t used article directories in probably five or six years.

And so I don’t really know whether they’re still viable or if they’re still helping at any level. But if I was going to use them, I would do it too. I would use them to link only back to tier one asset not directly to the money site. And press releases are a great thing to link to. So, Marco, I know you don’t use article directories either.

I used to, it’s not necessary anymore. I don’t need to go that far. Right. The way that we’re doing it pushes so much power that we don’t need to go. I mean, when you’re already at number one, like how much better can you go than the number one.

So maybe at some point with some of the case studies that we’re doing and everything else that we have coming on e-commerce and everything else that we’re experimenting. Yeah, I would say that we can do that. But right now, or maybe we need to do that. But right now the way that we’re doing things is not necessary.

What Do You Mean By Kitchen Sink Spam?

Agreed. The last question was, what do you mean when you say kitchen sink? It gets me confused. Yeah, when I say kitchen sink spam, or when we say that, that just means using link building tools and throwing every kind of link like even some real spammy stuff, at whatever your target is. So like when we say you can throw kitchen sink spam at it, it means you could use some of the most god awful links in the world and throw them at, you know, point them at a particular target and still benefit from it. We would never encourage anybody to do that with their money site. And in fact, we prefer to still use better links.

Even if you’re using spam tools, for example, like you know, our link building master dedhia he uses a ton of link building tools but he always recommends that your the links that he builds to whatever your targets are, which we always recommend tier-one entity targets or your SEO shield essentially. But he always likes to suggest recommends using two layers two levels of contextual web two Dotto links. And then throwing if you want a third tier of links, you can throw kitchen sink spam at those contextual web two dot o links. So that’s what we mean by kitchen sink spam, it means pretty much anything under the sun, that’s a link. And a lot of those would be toxic if they’re not used properly, but they can still provide a benefit if used properly. And that’s what we talk about when we talk about you know, you can hit SEO power shields with kitchen sink spam, and they’ll end up ranking. We don’t recommend it. We still recommend using the contextual web to Dotto links. Add your first and second-tier links that are being built to your tier one assets. But you can always throw kitchen sink spam behind that if you wanted and still receive a benefit Mark has done several tests I have to, but we even did the Marco and Rob did the kind of public case study for the DC plumber and just hit it with like over a million kitchen sink spam style links, including porn porn links, and it ranked and it’s probably still ranking today. So and we just had someone in RYS Academy reloaded last week, come in and tell us that they tried the million kitchen sink, spam link test and got really good results and 89% increase in traffic month to month. Wow. So it works. However, think of it this way. If garbage links work, how much better? Will quality links work? How much better will the way that we do the tiered link building right? contextual tiered link building

How much better is that, not only for now but long term when they come looking? The first thing that they look for is that kitchen sink spam, that that the automation is is what Google is looking for. And we’re kind of hiding in plain sight because we’re not giving them what everybody else is doing. We’re doing it a little bit differently. And it just playing work. So when you’re thinking about going after that, that million links, and yeah, you can pay 50 bucks in fiber, and there’s going to be complete TSA, and it’s going to be truly, truly garbage type of stuff that you don’t want to look at. Why would you do that to your project? Why would you do that when it can show up in your link profile? Do you want that? Because we had that showing up for DC plumbing. We had those links index, man. And seriously, you didn’t want your kids looking at that you didn’t want you to want to be sitting there with your wife. Looking at some of that stuff that was coming through it was it was like, the really bad garbage man.

So why would so when I’m talking to people, my question is if you want to test and you don’t care, you don’t care what shows up in the link profile, you don’t care about anything. You’re just trying to make you make some money. It’s a fun test, then, by all means, do it. But if it’s something that you care about, why would you mistreat something that you care about that one?

Agreed.

Can You Blast The Press Release And Drive Stacks With Backlinks Without Negative Impact On The Money Site And GMB?

Okay, next is Gordon, what’s up Gord? It’s been a while he says, Hey, guys, hope you’re safe. And well just have a quick question. When using press releases or an ROI S Drive stack through the MGYB store. Can you blast either or both of them with hundreds or even thousands of backlinks without any negative effect on your money site? Or GMB listing? And if so, will that increase the SEO juice flowing to either entity and help them to rank? Thank you very much. Yeah. And that’s, I mean, that’s exactly what we were just talking about.

We prefer to build links to our tier one entity assets such as the SEO power shield, our last drive stack, g site press releases the organic press release organization page, you know, the idx page, anything like that. And that’s if you set it up correctly, you’re not going to have any negative results whatsoever, which is why we set the things up the way that we do. That’s why we call it the SEO power shield because it shields it’s like, I’ve always called it an SEO firewall, right? It creates a firewall around your money site. And so that’s exactly what we’re talking about. embeds and or backlinks work really, really well. In fact, you can even take your money site it for example, and you know, embed it in a G site and then hammer the G site page with backlinks. And that’s going to help your money site page benefit without there being an actual direct hyperlink on that page. Does that make sense? So yeah, that’s what we were just talking about. With Bibi’s question when we just hammer our assets with backlinks because it helps to push ultimately it flows down through to whatever our target destination is, which could be a GMB asset.

Could be a Google Site could be a money site. It could be all three of those. So yes, that would work. Any comments on that?

Should You Interlink A Post If The Main Article Has 5 Jump Links?

No, that’s perfect. Pavlos up, he says, Hey guys last time, I missed an opportunity to say thank you. Well, you’re welcome. Pavlo He says, question in one of your videos, you said that I can copy main silo page content and create a post. The Post will be canonicalized back to the main article, the canonical link itself will be a jump link to the Main article.

The question is should I interlink these posts if I have if the Main article has five jump links, and I’ve created five posts from the main content? I think I kind of vaguely remember this conversation we had on Hump Day Hangouts, but I’m not quite following the question. I think what, what I was talking about if and hopefully, I’m not off base here, but prefer using long-form content now for content for websites or for money sites, instead of in the past, like, you know, five years ago, you know, you could create a kind of thin content type of silo page. And then each supporting a keyword that you would find within your with your keyword research. So all of the supporting keywords that you would stack within a particular silo, I just always use spreadsheets for that. So I create a column but my top-level keyword at the top, you know, the column header, and then I would go extract all of the relevant supporting keywords and key phrases and put them in underneath that in that same column right in a spreadsheet. And then that would be that that goes to my bloggers, for them to produce content around so that they highlight one of the supporting keywords within the correct silo. And it used to be that I would create kind of thin content, top of silo pages, and then target individual longer tail keywords with blog posts, but that becomes repetitive redundant. And it doesn’t work as well what I found as having a long-form top of silo page now, that contains a lot of those supporting keywords so that broken down into subheadings, right, so and I think that’s what you were talking about is when I mentioned that you can create long-form content, and even put a table of contents with jump links at the top of the content, which is really good for SEO. And then you can actually create blog posts targeting those longer tail phrases that are already present on the silo page itself right to top of silo page that have jump links to them and then link from those supporting articles within the blog post to those jump links. Because then it’s, it’s, it’s linking to the top of silo page, but it’s also reinforcing that longer tail subheading or keyword, right, so that’s supporting keyword. If that’s what you’re talking about, then let’s see. The question is should I interlink these posts with the Main article as well? Five jump links. And I’ve created five posts from the main content. Yeah, I mean, I don’t I can’t get too far into this Marco would kill me if I did.

But if you’re interlinking, your supporting posts correctly, daisy-chaining them together then and they’re just linking from post to post. And from within each post linking back to the top of silo page, even if it’s at a jump link, a jump link to the top of silo page to some section on the top of silo page. Yes, that would work. That would work really, really well. Actually. Any comments on that Marco?

Sorry about that.

A lot. Ah, no, it’s not really something that I’m willing to talk about in a free gotten a free forum like this. They are not going to get into that because it just puts so much power and it gets around everything that Google can throw at you. So no, that’s fine. We’ll leave it at that. Okay.

But yeah, just get creative with it. Think about you know what you’re doing with your structure. And I don’t like to if I don’t know where you say you can just clone copy main silo page content and create a post, I wouldn’t, I wouldn’t do that on the same site what I was talking about with cloning or copying or mirroring, right is within the G site. Right. So if you’ve got your top of silo page, and you’ve got all the content on the page, you can always create, we recommend mirroring that top of silo page on the G site. And then if you had supporting posts within that category on your money site, I don’t typically duplicate or mirror posts onto a G site unless I’m having trouble ranking a particular keyword in which case then I will create child pages on the G site that is each child a one to one ratio, child page for every post within that silo, and then just embed those in there and that’s what I was talking about with the jumping links, you can actually create jump links from the G site back to the money site there. But again, that’s more kind of mastermind stuff or heavy hitter club stuff. So hopefully you got some value out of that. But I wouldn’t copy top of silo content and republish it on the same blog from your money site. I wouldn’t. Personally I wouldn’t do that I would have new content curated, not written because I use curated content for blog posts, the curated targeting the keywords that I’m trying to push that is on the top of the silo page if that makes sense. Okay.

So another good question.

Jason says thank you. Yeah, so he’s already watched all the Syndication Academy videos, that’s okay. If you join the mastermind if you just joined recently, the Syndication Academy join the mastermind will up make it worth your while we’ll refund your Syndication Academy purchase or apply it towards your first month of mastermind or something like that, and then you can cancel that subscription. So, yep, baby says great. We’re almost

What Are Your Thoughts On The Statement That You Can Flatten A Complex Silo Into A Simple Silo?

Got a timer almost out of question. So this is good timing maybe says great. What do you think of the statement that each complex silo can be flattened to a simple silo? And if a site isn’t that big, is it better to do the flat? Yes, I always, always recommend using simple silos where possible and guys, I’m going to be updating the training, I was really hoping to get that done for today, but I didn’t. And so I’ll try to have it done by next Wednesday. But in the process, street process doc that I created for our methods and for me, you know, our methods are what we sell as done for you services and MGYB for those of you that aren’t aware of it, if you go to semantic mastery comm slash process, I’m going to bring it up. It’ll you guys can take a look at this. For those of you that haven’t already been exposed to it, this is the process street process doc that I created to that has a lot of training in there with a lot of it’s the why we do what we do.

And what you can expect from it the How is we point to our training products for the how but or the where to get it as the links over to MGYB but these are the website silo architecture, the training videos that I created, you know, five years ago or whatever, they’re, they’re still valid, but my overall process has changed slightly right it’s evolved slightly and so I’m going to redo those silo training videos where I go into what a simple silo is what a complex silo is a difference between a physical silo and a virtual silo and what I prefer to use and why I’m going to redo those videos and that will go into here the website section of the worry list entity based SEO process doc and when I do hope I’ll have this done by next week guys I really wanted to get it done by this week but I haven’t even started on it. So I’ll try to get it done by next week. And then again guys you go to semantic mastery comm slash process and you take a look at all the stuff that’s in here. There’s a lot of training here. And so anyway, that said, Yes, I always recommend a simple silo. For most projects. I’m not going to say for the most projects for most local projects, which is what I do, almost exclusively, simple silos will suffice. I used to always try to build complex solids because I thought it was going to be better. And then maybe there is some benefit to it. But what I found is a complex silo is complicated. Hence the name complex silo. And so it’s difficult to build it create some kind of funny issues that are hard to reconcile with the URLs with the slugs and that kind of with permalinks and that kind of stuff. So I prefer to stick with a simple silo, it’s much easier to manage, it’s easier to map out when you’re in the build process. So I like using simple silos for most local projects. That’s all that is ever needed. In fact, with a simple silo, if you’re using our methods, you’re going to be the on-page SEO is going to be far superior to what most of your competitors are doing anyways. So it’s not really necessary to do a complex silo. If you’re doing a very broad site with a lot of categories and subcategories, then you might be necessary to do a complex silo. But, as I said, I always try to simplify where possible. We’ve had a ton of people over the years, join one of our groups, and they map out this incredibly intricate silo map of a site. And they, you know, probably spend hours and hours and hours mapping it out and creating drawings to show the silo structure and everything and then they present it and say, What do you think you think this would work? And it’s like, Well, yeah, but it could have worked, you know, eight levels previous, where it was like a much simpler build, and you got to save yourself a ton of time. And we don’t say that to pick on anybody, but it’s because I think we as SEO types, try to overcomplicate stuff all the time, and I’ve learned over the years to try to simplify as much as possible and get results with a much simpler process and simple silo structure is the way that I prefer to build 90 95% of my sites.

commenting. I totally agree. I don’t know why people get themselves into trouble with complex silos like right from the start. Yeah, if it’s a brand new project that there’s no need for for a complex silo, unless it’s like, I don’t know, like some type of e-commerce website and you’ve seen those where there’s a bunch of complex subcategories and while category, subcategory, sub-sub categories and all of these things that really complicated but I tell people to look in the beginning, you’re good with your homepage, and three categories, three top-level categories, the three main keywords that you’re going to go after to start making money, push all the power that way, as needed. And as you see more opportunities for top-level categories. You add them, right because then your whole setup is done. And whatever you add is going to benefit from everything you’ve done previously. But if you start mapping it

Out complex from the beginning. How are you going to push the power that that’s going to need for every page and post and subcategory and sub subcategory that you’re trying to create? you’re dividing up the PageRank in such a way that it’s not going to push the initial power that it could have. There’s no way because there’s no way to keep the link flow going the right way. Let’s put it that way. Yeah, but if you keep it simple, minimize the number of categories Don’t try to go after everything at once. But just three, three categories. That gives you enough to write for about four months when you get our D keyword research. I’m sorry, that that’s not available right now. But I did keyword research gives you enough to write about four months on those three top market level categories on those silos. And then you can go and see like which one is more complicated, and you just break it up instead of making it a subcategory? You just make it another category that’s related to that one category that you already have no need to overcomplicate things I hate when people try to do that. It doesn’t have to be all that difficult. Yeah, and it’s fine because like I said, we’ve experienced that a lot over the years, and I’m not gonna lie. In years past I did the same thing, I would always approach new projects with the complex silo, trying to map all that out. And it just it became overwhelming, it became too much of a bitch too, you know, too difficult to manage the projects. And again, it creates a lot of funky issues, if you’re trying to share subcategories with other categories, especially in local like, for example, if you have, you know, your topical or service-based silos, which would be like, you know, like Tree Removal would be one silo, for example, and another silo could be tree trimming, which in reality, I’ve learned over the years that you really don’t even need to create silos for Tree Service sites because they’re all synonyms for each other. Google considers tree removal and tree trimming as synonyms anyways. But most of my tree service projects are

Still siloed like that. And if you were trying to duplicate location-based silos within each one of the topical or service-based silos, it creates some real funny URL issues that you have to reconcile. And it becomes difficult to do so or vice versa, if you had location-based silos, as your top-level silos, and then you tried to have subcategories of services, then it creates some issues too. So I learned a long time ago just to go with the simple silo structure, so much easier to manage so much easier to handle. So anyway, yeah, I totally recommend going with simple silos where possible. The last question and we’re at five o'clock. So this is a good stopping point is BB says should we have a form in the branded properties for collecting leads? Absolutely. If you’ve got form code that can be embedded in other sites, absolutely. I’m actually using I’m not going to talk about what I’m using just yet because it’s part of the case studies and I’m working on but I’m using a new lead generation tool.

It helps that has a form builder in it that works really, really good. And I’m actually embedding the form and multiple properties. Now g sites, you know, a lot of different places that I’m actually embedding the forms now because they work really, really well. And they direct all the leads back to one central location that then gets distributed out. So yeah, absolutely, there’s no doubt, I always try to put most of my businesses run on phone calls more than a phone like. In other words, the leads that I generate for businesses are more phone call leads than they are web form submissions, but I don’t ever want to not provide that as an option. So I used to, I used to really just push phone calls, but now I’m pushing the lead form submits as well, because I’ve got a really cool application that I’m using that helps to distribute the leads to wherever I want them to go. And again, I’ll reveal some of that in the coming week’s guys, but I absolutely recommend if you have a form, form code that can be embedded on other sites use it. Okay.

All right. Thanks, everybody for being here.

We will see you guys next week. Thanks, Marco for sticking around. All right. Have a good one. Thanks, everybody

Weekly SEO Q&A – Hump Day Hangouts – Episode 299 published first on your-t1-blog-url

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Weekly SEO Q&A – Hump Day Hangouts – Episode 299

Click on the video above to watch Episode 299 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

All right, welcome everybody to Hump Day Hangouts. This is Episode 299. We’re one away from big Episode 300. I’m gonna call this episode where everyone is getting old and wearing glasses except Chris. I just realized all of us are now wearing glasses except Chris. Yeah, well, you guys spending too much time in front of your computers. There we go. Yeah, gotta change it around. This is the year we try to get ourselves off to the computer. So anyways, welcome everybody to Hump Day Hangouts. We’re gonna say hi, real quick catch up with everybody. And then we got a couple quick announcements before diving into the questions. So I’ll start on the bottom here since it’s cloudy weather element Marco. How you doing today? I have my lights on. That’s why it looks so bright. Yeah, it’s raining. It’s supposed to be raining. So finally got me with the lights on. But I can’t complain this nice a warm, actually. I’m kind of trying to hide trying to blend into the background. So Google doesn’t see me.

It’s all good man. I’m gonna

Having a good time.

Outstanding All right. Well, let’s work our way around. Hernan you got those new glasses what’s going on with you?

Yeah, man, I’m just trying to trying to blend in. I got I got glasses and now you got glasses. I mean yeah man we get rid of this and have a beard and growing a beard. Damn it. You’re doing the 50 K I might do the 50 now, so good man these are blue light blocking glasses, you know? Because there’s one this one guy show me one this really nerdy yellow like super like

orangey glasses and they make you look stupid. I know I won’t be wearing next week.

Yeah, do you don’t think the big square bc birth control glasses make you look stupid though right now, man. No, I can’t I can talk like this. Nobody will.

But a lady repellent. Yeah, exactly. say wait a second. Are you wearing those or are you being forced to wear this?

What this one glasses. Yeah, I’m just kidding.

You look good. I was just wondering maybe you’re making you know this light and blue light blue light blocking. I’m still confused. Why are you wearing blue light blocking glasses in the middle of the day or now? Yeah, well, it’s time. 5pm So, five 6pm So, all right. Well, before we tell everyone all about our AI problems, let’s see Chris, how you doing today? Man? Doing good, man. I hit the gym for like, I don’t know, like after another two week break for the first time again. Sore all over again. Hit the leg so hard. So yeah, like, I’m pretty sure you’re gonna feel the same way. Next week?

Yes, definitely. Yeah, I’m headed out. Taking a couple of weeks and hitting the road literally going to be gone for a couple of weeks and doing some trail running. So for those of you in the northwest, you know what mountain trail was? Yeah. We’re going to be doing a run around Mount St. Helens, as well as doing some visiting up there. Go to some campgrounds and stuff. So, Bradley, how about you? How are things on the East Coast today. Good. Happy to be here I’ve been trying to

do I’ve got a bunch of lead gen projects I’m working on. And so I’m trying to spend as much time on those as possible. But I’ve had a really good month in real estate flipping land and I’ve got a lot of deals coming in right now. So it’s kind of hard because I’m, I’m conflicted, the real estate money is really damn good. So I have to do I have to pursue that when it comes in. But at the same time, I’ve got other projects I’m trying to work on. So it’s kind of difficult balancing right now, but I’m happy to be here and got a lot of stuff coming up. So that’s the end. Well, we got a few things I want to mention to everybody real quick. First of all, is kofu. Live as we’ve been saying that is still on, we got a lot of cool,

cool stuff we’re going to be talking about. You can find out more about that at Boku live.com not just the cool stuff, but also what you can get. So head over there, check out the VIP ticket, I highly recommend it. We have priced it accordingly. We really want people to grab the VIP ticket and get

The most out of this. But if you want, you can grab the VIP plus as well and get some one on one time with us, which if you were going to book that separately, I mean, we know roughly what each other charge but I didn’t sit down and like calculate it out, but it’s a hell of a deal. So if that’s something you want to take advantage of, go grab one of those. There are limited number of those because we can’t just sit around talking to everybody all day. Unfortunately, we do have our own businesses and agencies to run. So go and check those out. We got some more information coming out later in August about the guest speakers and exactly what they’re going to be covering. But we got some great stuff. Jeffrey Smith is going to be joining us again and we’ve got two more agency owners along with Rob Beal and dedhia is going to be giving a case study to so tons of stuff and more. More to come. So again, poku live.com. Now, something else I want to talk about and Bradley, maybe you can share some info. I just got the link to this. You’re going to be talking with Jeremy from Press Advantage on Monday. Correct.

Yes, Monday at 3:30pm.

We’ve got another webinar with Jeremy, one of the CO owners of Press Advantage, which is the press release service that we’ve been using. I mean, primarily for several years now I’ve been with Press Advantage for six since. They’ve pretty much since they launched, so five or six years, maybe even longer than that. But anyways, he only opens up the subscription offers that he’s done for us. Rarely, let’s put it that way. Very rarely does he open up those subscription offers. And he’s, um, he’s prepared or planning to do that again next week. There are some new features that are been rolling out for Press Advantage and it’s just a good time to do so. And we’ve been asking him to open that back up again for some time. So he’s, he’s actually doing that for us next Monday at 3:30pm. So be on the lookout for the link. If you don’t, if Adam doesn’t post it here, you’ll get it via email plus in the groups and sign up for that any of you that are using press releases consistently for your marketing, whether it’s for clients or your own projects, we highly recommend them. They work incredibly well. I use them a lot. And so if you’re doing a lot of them, it’s probably best in your best interest to have your own subscription. And next week’s a good time to get it. So be there. Definitely, yeah, so that’ll be Monday. 3pm Eastern, and I thought will be Say that again. I believe it’s 330 Let me double-check. No, it’s 3 pm. I’m sorry. Yes. 3pm. Okay, so 3pm Eastern, and we will be sending out an email about that. I did just post the link. So stay tuned for that. But if you are interested in what press releases can do for you, then I highly suggest showing up plus Jeremy like Bradley said it’s gonna have a very special offer going with that. Yeah, real quick, guys. If anybody you know, before you even go on the webinar for that if, if you want to see how to use press releases in a way that just works incredibly well. Just go to our YouTube channel and search for press release SEO, and you’ll find

The webinar that we did, it’s also at MGYB. If you look in the webinar section on MGYB, the store, you’ll see that there’s we did a Marco and I did a webinar about how we use press releases and PR silo stacking. So essentially siloing press releases together. And it works really, really well. And I would highly recommend it if you’re on the fence or considering getting your own press release subscription that you go watch that webinar first so that you have an idea of how powerful they are and how to use them the best way. Definitely, will Bradley beat me to it. I was going to say speaking of MGYB and a lot of you guys took advantage of the awesome Fourth of July sale we had last month. There’s still some good stuff going on. If you had some updates coming so go check out mg y v.co for your done for you services. But yeah, as Bradley said up there, you’ll see the little webinar button click on that. And then there’s a bunch of the best practices webinars which is just basically free, great training information. So go check those out. So here’s a bit of something Why don’t we bundle the Press Advantage offer with Local PR Pro I’m just throwing it out there we don’t have to decide right now but I mean it just it goes hand in hand let’s let’s work it out and make them an offer they can’t refuse so they get results right away the way we do that. And one more thing before we go I don’t want to set any hard dates because it’s a work in progress. But there’s something coming for Syndication Academy. Yeah, look new flavor.

We’re working on it. We’re working on it guys. Let’s say sometime towards the fourth quarter of the year sometime. Look for it. It revamped updated when I bought properties. I don’t know how you can make the best better but we are.

Yeah, yes. Yeah. And I was gonna say I was gonna turn into t test I’ll keep this one short because we can’t really say much about it. But yeah, the webinar go get signed up for that. Keep your eyes and ears peeled about Syndication Academy and Bradley’s going to be doing some testing for some additional link building based stuff. And we’ll just leave it at that for now and say that, should that go? Well, that’s definitely something we’ll be letting everyone know about. Yep.

Cool. All right, guys. Anything else before we dive in? We’re good. All right. Let’s do it. Grab the screen.

You guys are seeing my screen correct?

Yep. So yeah, right.

What Phone Number To Use When Setting Up The GMB For A Local Lead Gen Site?

jump right into it. So olana says, Hi guys. Setting up a local lead gen site. Haven’t got a phone number for it yet. Would you wait until after you have the number to set up the GMB? Yes, I think you have to actually you have to have a phone number. As far as I remember. I haven’t set up a GMB in quite some time, but I’m pretty sure you have to have a phone number. Also, which of the following Do you use for lead gen an 800 number, a one 300 number. I’ve never even heard of that mobile or local landline with a reader.

I prefer using call rail. I still use call rail. I’ve used call fire in the past and I’ve got a ton of numbers in call fire comm that I would like to port over to call rail is a better platform. It gives you a ton more features. It’s inexpensive, but it takes it’s a long process of porting numbers. So I just have two accounts. I’ve got call firing call rail. I prefer using call rail. Again, I use call rail for several of my lead gen assets as well as my own real estate business. Because I use a lot of phone numbers for tracking marketing purposes and stuff. But I really, really like call rail. Does anybody else have any suggestions?

Call rail. I can’t say anything else. It’s what I use. Yeah. And no, not an 800 number. All right. So if you’re going to work local, which your car it no matter where you go, you don’t want that 800 number you want that local number you want people kind of like that local numbers I’ve seen better results with a local number than an ad hundred number unless you’re widely known for having that 800 number. Does that make sense? Or did I lose everybody? So 100 works when you’re widely known like like, something like roto rooter, let’s say or plumbers nine one, that kind of thing. But if you’re local and you want people to you to want to create that familiarity it really helps to have that local number.

Yes, I agree. I use answerconnect.com to send phone calls into a call center so that the phone always gets answered. It screens the calls there’s a ton of benefits for using a call center. And I have been since 2013, the same account, answer Connect comm I really can’t say enough good things about them. And so they give you an 800 number but you can forward or redirect local numbers to the 800 number which is what I do. That way. You know, I can have multiple lead gen assets all funneling into that with their own separate local numbers, but all funneling into the same call center if it’s for the same service provider, essentially.

But there’s a lot of really cool things. And by the way, guys, I’m working on a lot of lead gen stuff right now, and I’ve got some case studies I’m working on that I’ll be making public, not just within our groups. And I’ve also got some things that I’m going to be introducing to everybody when I do make that case studies public that I think will help a lot of you with your lead gen business. I can’t really talk much about it right now, but I just kind of wanted to tease it. So there you go.

How To Generate Quality Content For A Niche Blog If You Don’t Like Writing?

The next question is, Hey, guys, I want to set up a niche blog, but I don’t like writing How can I generate the quality content myself for my niche blog? Will the generated content be good enough for niche blogging? Thanks, Content Kingpin.

When I first started in SEO and local lead gen way back in, you know, 2010 timeframe. I was actually doing blog posts. Right after, I’d kind of developed the Syndication Academy method, and because it was just working like crazy good, I knew that blogging was going to be the way to populate the networks and get results. And so I was actually blogging for industries that I knew nothing about. I was actually writing the posts myself. And it was incredibly time-consuming. And it’s frustrating because I had to learn a lot about the businesses and the topics and such. And I, fortunately, I got introduced to content curating, and I don’t remember who introduced me to it or whatever, but I kind of started reading about it. And then I bought a couple of courses about content curating, and some plugins and all kinds of stuff. And I started curating content and I got much more efficient at generating content. And he also I didn’t have to know as much about a topic because you can just find subject matter, you know, find articles on the web or content. It doesn’t have to be articles. It can be podcasts, videos, infographics, slide presentations, it could be a number of things that are based around the topic that you are writing about that are written by or produce the contents produced by subject matter experts or SMEs. And you can get really good and really efficient at producing content by just being able to find and locate content developed or produced by subject matter experts. And then curating it and creating a unique post based upon using, you know, snippets of content from the subject matter experts, it’s already been published. So that’s, you know, been my preferred method. And I was actually doing that on my own. I use some tools and some plugins at the time. But once my business got to a certain level, it was just way too time-consuming. Even with using curated content, I was too time-consuming for me to produce it myself. So I developed training and hired a virtual assistant and handed it over to them and she’s still with me today. By the way, her name is Esther she’s still my primary number one blogger that works for me right now.

But anyway, long story short, I ended up training multiple virtual assistants or bloggers or curators as what they are really, with that training. So I kind of polished it up a bit. And that’s what Content Kingpin is, which is one of our training courses. And it’s the same process that my bloggers all use today, I talked about a couple of tools, but we still primarily do everything manually. Just using like a like Feedly. For example, to the group and categorize content feeds that we know like and trust that then we can use to all So a quick glimpse my bloggers go in for whenever they’ve got to produce or publish a post, they’ll go in and just look at Feedly select that particular category or folder for the project that they’re working on. And it will show all the content that’s available than the recent content that’s available around that particular topic. And then they can choose a topic to blog about to curate a post about and then pick and choose a few articles that will either reinforce that the idea that they’re trying to convey with their posts, or sometimes they’ll do like argumentative posts where they’ll try to show in a different opinion from what perhaps others are saying. So they’ll show two sides of the coin, if that makes sense, as two different competing opinions about the same topic anyway, it’s great, it works incredibly well, it also creates co-citation. And so we highly recommend you check out Content Kingpin, it’s one of the best ways to do it. Not only that but if you were to use that site type of the system, the Content Kingpin method, then you can get away from doing it yourself. So you don’t have to publish I mean, I would learn it first. You know, learn it and understand how to do it first, but then you can actually put a virtual assistant that you hire through the course and have them do it for you, and you can kind of just managing and guide them until they get up to your standards. But that’s the best way to do it. Guys. I call it hands-free content marketing and it’s a great revenue source too because it really is simple.

Once you understand the topic concept is really, really good to anybody want to comment on that Content Kingpin doesn’t get enough credit for does what it does. People don’t understand it, I think because they get all the all this different information about unique content and duplicate content and all this bullshit that’s out there. That’s nothing. Really if it were so places like Huffington Post’s would not exist. Google News would not exist unless curated content was okay. But not only Okay, whether it was good I’d be how much traffic does it get Bing, Yahoo. All they do all day long is republish story. Huffington Post is a collection of republish story that all it is and all you’re doing with Content Kingpin is republishing the story. You’re summarizing them right taking power, whatever it is that you do it. And you’re adding your own commentary and proper attribution and it’s a done deal. I mean, it’s so simple. And yet people try to make it so much more difficult than it really should be. But yeah, totally Content Kingpin for the win. You know, and it’s interesting. I’ve just pulled this up because I did this and if you guys remember masterclass, we had a, we had a kind of a middle-tier webinar coaching program that we had called masterclass for a number of years. And I did this as a local case study, Gainesville home pros, and I’ve never done anything with it since I think that was back in 2015. Oh, look at that. It says account suspended. That’s interesting. That’s one of my Okay, well, anyway, I would sure like to show you that blog because that was curated content, the same method. My blogger Esther, who was the first one I trained using that method, produced all the content on that site using curated content, and they were beautiful posts and unfortunately, it looks like that account has been that hosting account perhaps has been suspended. I have done anything with it years. But I would like to show you guys some examples of that. But I don’t have anything that I can show you right now off the top of my head. But anyway, it’s it works really, really well the posts come out beautiful if you do it right. I would highly recommend going through Content Kingpin.

No, because there are a few things that you have to do in order to not infringe on copyright. So for example, you don’t want to curate images that can get you into trouble, asked me how I know.

Because you’ll get extortion letters from like Getty Images and other you know, asshole law firms out there that are just looking for people that have republished images without copyright, without rights to it. So there’s like a lot of things. There’s not a lot of things, but there are a few things that you really should do to make sure that you’re covering your ass when you’re curating content. So again, I highly recommend you go through the product, it’s through that program. It’s a really, really good program. It’s the same that we use today. You know, there are a lot of tools out there that can help you to manage content curating, but we’ve already.

He’s found that it really just is just as quick and easy because what happens with a lot of these tools is they stop being supported over time. We know one of them was Curation Suite that we actually promoted. And fortunately after promoting it, and after a year or so, like the support just stopped and it kind of fell off the face of the earth. The same thing with a bunch of curating plugins that I’ve used over the years, they just eventually fall off the market and they just don’t get supported. So we’ve learned to just stick with the manual process and it’s you know, once somebody becomes efficient with that process is really is a very efficient way to produce content. So you don’t need all the additional tools and plugins and things like that. So that’s why I recommend that product because it’s a Content Kingpin because it will teach you how to do it manually and then you can teach a VA how to do it by just putting them right through the same training. It’s a great question though.

What Training Do You Offer In The MasterMind That You Can’t Get In The Syndication Academy?

Jason says I’m currently in the Syndication Academy 2.0 and I was wanting to know all of the different features and benefits in the mastermind that you don’t get in the Academy. Is this all of these different training you offer in the mastermind if I joined the mastermind, can I get a discount for the cost of the academy? Okay, so first of all the mastermind you have direct access to my partners and me, as well as all the other members of the group, which we have a lot of really savvy marketers and agency owners and CEOs and such in our group. But you also have direct access to all of us to where you can ask us questions in the Facebook group at any time. We’re in there answering questions often. Plus, we each host our own separate webinars inside the mastermind. They’re bi-weekly webinars. So every two weeks each one of us hosts our own webinar. So you get to come to ask us questions at length during the webinars. Like you can post questions ahead of time for the webinars, we’ll do site audits, we’ll you know, look at your, your SEO, your you know, on-page stuff off-page stuff, we’ll help you with projects if you need it. Plus, as I said, you get to you know, come to ask me stuff, or Marco stuff or Adam, or Hernan or Chris any one of us. So there’s a lot of benefits in there that we don’t provide anywhere else we’ll go as deep into, whatever subject you want to go into, you know, and that’s one of the things that we can’t do on a free setting like this or any in any of our other groups. So the mastermind is definitely where you want to be if you want to get all that, as well as Syndication Academy is included in that. So you can cancel your Syndication Academy account if you join the mastermind because it’s included in that as well as all of our products under $300. Anything over $300 you get a significant discount. So there’s a ton of benefits to be in the mastermind. Anybody else wanna?

Yeah, I would just say Jason, if you just started Syndication Academy, if you’re just getting into it, then contact support and we’ll refund whatever you paid for Syndication Academy and you can or you can apply it towards them. However, you want to work that out, we’ll work it out for you. We always do. Why because membership has its privileges. So that’s why we do things the way we do and yes, I mean, above all else is this group of people like-minded people who are working towards what we call POFU position of Fuck you, where you have the kind of power and money where you can pick and choose your clients, your clients come to you instead of you going knocking on doors on $500 clients who are a pain in the ass. So rather than doing all that you getting all you get all of this training, you get the mindset training, you get the how-to get all of the collective knowledge, and then you have five, almost six years of webinars. Now some of them of course are dated, but we do we’re not doing webinars every week. It’s either Bradley or me like we take every other Thursday. You got Hernan, you got Adam. Yeah, Chris, everyone is giving you their perspective and their take on things so you get all of these different points of view, all of this all of these different experiences coming to you and helping you in whatever it is that you’re trying to do whatever it is that you’re trying to achieve. So it’s not just what you get as far as training. It’s the people and the relationships, the networking that you can do inside the mastermind like I know people who are working together in different projects, and we tell people to become the big fish in a little pond. But then some of them go on to and I’m gonna mention his name, for example, to dominate in the Fort Worth area. And you got another one in Minneapolis, St. Paul, the Twin Cities you got someone in the Dirty South, right South Carolina, Georgia area, who are Domini who may have started as the big fish in the little pile or becomes the little fish in the big fish in the little pond. But then they move to a bigger pond. So that we’re always pushing. We’re always encouraging people. That growth means you go to make more money until you reach a stepping point where you say, Okay, I met, hopefully, this is where I want to be, this is how I want to do it. And if I choose not to work tomorrow, I can do that because the process and the systems and everything else that I’ve gained through being in the mastermind, will take care of me not being it, the system is there, so I don’t have to be there. And I mean, just the way that this happened and how this happened, and how people finally are able to step away and say, Man, I can spend time with my family and I can relax and I can do the things I want to do, rather than having to do the things that I have to do things that I must with no other choice. So I think that that’s just one of the greater things about the mastermind is that mindset that awful, you’re going after that poof hopefully you get on that path. And it’s it becomes your magnificent obsession. I thank you CTF letcher for that. But it becomes your magnificent obsession. You’re going after that and there is nothing that can get in your way of achieving that powerful, that’s when you know that you’re there. And that’s what we’re there for. So, just because you brought up CT, and we don’t have a lot of questions, so I know we got time when we did the interview with CT Fletcher, I’ve created this text document. It’s been on my desktop ever since. And hopefully, nobody gets offended because CT Fletcher likes to cuss a lot. Say but here’s a lot of here are the quotes that struck me when we were at when we really were Marco interviewing him. I was on the webinar, but it was really Marco interviewing CT Fletcher, who’s a powerlifter. He broke a ton of records for a while. But anyway, some of these are really funny. I’m not gonna read them out to you, but you remember these Marco? Absolutely. I love them so awesome. I still watch them. Will will is king. Yeah, man. Oh, man. Oh, man. He’s so good. You ain’t pretty motherfucker. Yeah, you ain’t that birdie.

So funny. I mean, that one right there cracks me up too. I laughed out loud. Anyways, I just thought that was funny because I happen to notice it on my desktop the other day and I giggled about it. You just brought it up.

Would You Recommend A Subdirectory Or Subfolder On The Same Domain When Creating The Blog?

So anyway, Jason, next question says, Hey, guys, I have an e-commerce website using WordPress with WooCommerce. Would you recommend a subdirectory? Or folder on the same domain and load a new WordPress and create a blog? Yes, that’s what we’ve always recommended. I mean, I don’t do any e-commerce stuff. But I mean, in the past, I have done some SEO for some e-commerce clients. But it’s not something I’d like to do. So I got out of doing it, but we’ve always recommended it. So do you have control over like essentially a content distribution engine, right, and that’s WordPress is great for that? So you can either put it in a subfolder or directory of the root domain or what we always recommended was to put it in a subdomain instead. And that’s because a subdomain is still treated as content have a separate web entity or separate site, I should say, a separate website than the root domain. So that if you’re in your content distribution, you do something spammy, which if you follow our methods, you won’t have any trouble, at least, we, you know, as it stands right now, but Google could change everything in a moment’s notice. But we’ve never had any issues. But if you put in a subdomain, and you were doing something spammy or something, Google changed its rules, all of a sudden, and something became spammy, they wouldn’t affect the root domain, which is where your e-commerce site resides, it would affect the subdomain only. So we always prefer, like, you know, you could put blog as a subdomain to whatever your domain is, or whatever you want it to be news or something like that. And that���s what we prefer to do. But you could put it in a subdirectory. But yeah, that gives you the opportunity then to do all your content marketing. Remember, if you’ve got an e-commerce site, and you’ve got product categories, for example, you can mirror those same categories. We talked about theme mirroring all the time.

If you don’t know what that is, you know, it’s essentially duplicating or mirroring your site structure on other assets. So you have if you have product categories in your eCommerce site, you could mirror those same categories as content categories, or you know, in WordPress, just categories are the same. You could title them and everything the same as what they are on your eCommerce site. And then you can publish posts, blog posts, or sporting posts. That’s kind of a link building method that in place them within those particular silos or categories in the WordPress site, distribute them out to a syndication network, mirror, all of that stuff on a G site, and our ys drive stack, press releases, all that kind of stuff. You mirror all of that together, and it works really, really well to push power to your, you know, your ultimate destination, which would be your e-commerce product pages. So you want to comment on that. Yeah, we used to recommend going to a subdomain because we wanted to protect the root cause we were doing. let’s admit it, we were doing a lot of evil stuff yes to the subdomains, we were blasting them to the point where if we had them connected to the route, any penalty would pass to the root. What we’ve done is we’ve taken a step out, because now everything goes through our SEO power shield. And so now the route is protected.

And so in order to push even more power, by all means, put it in a subdirectory because then you’re accruing everything inside the root when you go into that subdirectory rather than stepping in a subdomain, which is treated as a separate website, so you’re one hop away from your root domain anyway and you’re losing link equity. When you’re anytime that you’re one hop or more away, you lose link equity at the top. When you’re in a subdomain, you don’t lose that link equity is even when you’re in the root. You don’t lose that link equity when you’re in a folder inside the root. You don’t lose that link equity because you’re not a hub away. You’re in the root, now if you do want to protect it, then you just install in the dub dub dub. So that’s where you would do the root because that’s a subdomain anyway.

So that’s how you do it. But we have the SEO PowerShell it’s not necessary anymore. Because everything that we do goes through our SEO power shield, which amplifies and protects. That’s why we call it the SEO, power shield. It powers it up, it amplifies and it protects it shields it and so that my recommendation would be totally totally unless you’re planning on doing a whole lot of evil stuff to that subdomain go with a sub but with it should be with a folder inside the root.

What Type Of Brand Property Link To Use In A Press Release?

Awesome. So next is BB BB. Look, you’ve gotten better, buddy. Your questions are a lot shorter and not quite as many. So I think we’re finally getting through to you, man. And I’m just giving you our time baby. It’s we’re always like having you here but he says Hey guys, number one does that the link to a branded property in the press release should be to the property or to one of its pages that were syndicated by RSS. Well, it depends on what you’re doing. But so, my strategy and again, it’s covered in the press release SEO, or piece PR silo stacking webinar that we did Marco and I did. Again, you can find that at MGYB or just go to youtube.com slash semantic mastery use the channel search feature search for press release SEO and you’ll find it you know, right at the top go watch that. Because what I prefer to do is we you know, we’re constantly blogging for clients or for projects period. So that populates syndication network, right, we’re building topical relevancy and depth to our silos, right depth to a particular topic. And then they syndicate out to syndication networks, right. And within every single post, within the proper silo architecture, we’re always linking back up from the post back up to the top of the silo page, which is the page that we’re trying to drive traffic to. Right. So what we do what I do is I always, you know, I like to publish press releases that are highlighting or showcasing a recent blog post. And that links to the blog post URL, which within the blog post, actually links back up to the page on the site. But I mean, you don’t have to use that strategy all the time. That’s what I do. Because I consistently publish press, we’re consistently blogging and we’re consistently publishing press releases for all of my clients or my lead gen asset. So it just works out really well because we’re providing deep links, so links further down into a silo that helps to power up with proper silo architecture, it helps to power up the entire silo and helps all of the different keywords that we’re targeting within the silo start to rise or surface in the search engines because of those deep links, right. So that’s my preferred method because it adds more diversity and it’s linking to multiple points.

Within the main money site, as opposed to always constantly hitting the homepage or just the product or service pages, the top of silo pages in other words, so I like to do deep links, but it depends on what you’re doing. If you’re not doing a lot of press releases, if you’re you know, you only got a budget for a handful of them, then it might be better to actually hit your homepage and or your top of silo pages, that kind of thing. So it really just depends on what your overall content marketing strategy is, and what you’re going to be linking to, you know that that’s going to determine where you’re going to link to from within your site. Okay.

That’s it that said, I always almost not 100% but we almost always link from within press releases to a page or post on the money site. Unless we’re doing a two-step which again, go watch the press release SEO webinar, and you’ll understand what I mean. But for example, if a client as all my local clients have Google My Business profiles. So if we publish a post when we publish a blog post on the blog, my blogger also for most of my clients will end up publishing a GMB post that points a link back to the blog post. So essentially, the GMB post is nothing other than a summary of the blog post itself with the same featured image as the image for the GMB post the photo, and then the button link, the Learn More button link links back to the blog post. So sometimes our press releases will actually link to the GMB post URL, because that ultimately links to the blog post URL, so the two-step process there. But you can also and I’ve talked about this almost every week now for the last like two months on Hump Day hangouts baby so I’m sure you’re aware of what I was what I’ve said. But you know, if you’ve got particular keywords that you’re trying to push, then you can actually go extract the post URLs from like, for example, the blogs on your syndication network, so blogger, Tumblr, WordPress, you can go extract these post URLs that are where the re-syndication or of the published the post that you publish targeting those keywords. And you can link to those within press releases too if you want to because again, that’s tiered link building. So it’s helpful in anyone, but you don’t have to. I prefer to link to those blog post URLs using daddy as link building from an MGYB because I like to use the press releases to link directly back to the money site, or two primary tier one assets, such as a GMB profile, GMB map, Id page, any one of those types of things when it comes to that.

That was a good question. By the way, bb though. Yeah, that that was a really good question. Now, I mean, the link building varies it depends on how much power you’re trying to push and where and everything is gonna be where it’s needed, where everything’s needed. Because sometimes it’s just one press release, push, can get you to where you need to be. Other times, you’re going to need way more. Yeah, there are other times when you’re going to need even link building into the press releases. There’s no one set rule because sometimes it’s just the SEO power shield coming, coming in, right coming online. And that’s enough. And sometimes it doesn’t even have to do with the competition because we’ve seen it even in some tough keyword sets that you start ranking like right from the SEO power shield. So this totally ended depends on the no definitive answer for this, other than, you’re going to have to get your press release. If you’ve set it up correctly. And you hit your top-level category rather than just like everybody does your homepage. Then your top-level category will flow and it’ll push all of that power so that everything benefits from it, including the top-level category, not just the longtail keywords, it’s how we teach it now. We teach people to go from the top-down instead of bottom-up it

It’s a little different, it’s kind of the same thing except we’re going. For example, if we want to rank for gold futures, this is just an example. It’s incredibly difficult to rank for that. But we would go even one, one level higher, we would go after the gold category, the entire gold category to pull up the gold features category instead of trying to push it up with all of the long tails. And I’ve seen that it has a greater effect when you try to go for that top-level category. on everything else, not only the longtail but the subcategory that you’re after. So I’m always telling people you go one level up. So keeping this in mind, then it’s up to you. I always tell people that we have to be scientists when we’re gauging how it is that we’re going to do this. What effect we’re trying to create, you’re going to have to create your link building and press releases are part of link building. You’re going to create it so that whatever you’re trying to benefit the most guests

The most benefit out of what you’re doing. And so you approach it that way. Yeah. So it varies. That’s the short answer. It varies. It depends, right?

Can We Use The PR Stacking Strategies With Article Directories?

Next, can we treat an article direct article, an article directory as press releases, meaning publishing, as the PR stacking and also linking to actual prs? Okay, I don’t do any article directory stuff I haven’t for years, not saying that it can’t still be useful. I just haven’t because they’ve been known to be spammy. I think a lot of the links from those get discredited. It’s much better to get like, you know, articles instead of being published on article directories, which were always known as SEO like, honey, honey, what do you call them honey, honey holes or whatever you call them. But I’m not saying that it won’t work because I don’t know. I haven’t tested it in years. If I was going to do it, maybe I would do it. Where I was only linking to SEO shield assets or like you say, can you link to PRs? Yes, that would be fun because press release wherever press releases published is going to be able to handle those type of links, you may be able to push good link equity to them, or even, it doesn’t really matter because they’re not your money site. So I, I, again, I haven’t used article directories in probably five or six years.

And so I don’t really know whether they’re still viable or if they’re still helping at any level. But if I was going to use them, I would do it too. I would use them to link only back to tier one asset not directly to the money site. And press releases are a great thing to link to. So, Marco, I know you don’t use article directories either.

I used to, it’s not necessary anymore. I don’t need to go that far. Right. The way that we’re doing it pushes so much power that we don’t need to go. I mean, when you’re already at number one, like how much better can you go than the number one.

So maybe at some point with some of the case studies that we’re doing and everything else that we have coming on e-commerce and everything else that we’re experimenting. Yeah, I would say that we can do that. But right now, or maybe we need to do that. But right now the way that we’re doing things is not necessary.

What Do You Mean By Kitchen Sink Spam?

Agreed. The last question was, what do you mean when you say kitchen sink? It gets me confused. Yeah, when I say kitchen sink spam, or when we say that, that just means using link building tools and throwing every kind of link like even some real spammy stuff, at whatever your target is. So like when we say you can throw kitchen sink spam at it, it means you could use some of the most god awful links in the world and throw them at, you know, point them at a particular target and still benefit from it. We would never encourage anybody to do that with their money site. And in fact, we prefer to still use better links.

Even if you’re using spam tools, for example, like you know, our link building master dedhia he uses a ton of link building tools but he always recommends that your the links that he builds to whatever your targets are, which we always recommend tier-one entity targets or your SEO shield essentially. But he always likes to suggest recommends using two layers two levels of contextual web two Dotto links. And then throwing if you want a third tier of links, you can throw kitchen sink spam at those contextual web two dot o links. So that’s what we mean by kitchen sink spam, it means pretty much anything under the sun, that’s a link. And a lot of those would be toxic if they’re not used properly, but they can still provide a benefit if used properly. And that’s what we talk about when we talk about you know, you can hit SEO power shields with kitchen sink spam, and they’ll end up ranking. We don’t recommend it. We still recommend using the contextual web to Dotto links. Add your first and second-tier links that are being built to your tier one assets. But you can always throw kitchen sink spam behind that if you wanted and still receive a benefit Mark has done several tests I have to, but we even did the Marco and Rob did the kind of public case study for the DC plumber and just hit it with like over a million kitchen sink spam style links, including porn porn links, and it ranked and it’s probably still ranking today. So and we just had someone in RYS Academy reloaded last week, come in and tell us that they tried the million kitchen sink, spam link test and got really good results and 89% increase in traffic month to month. Wow. So it works. However, think of it this way. If garbage links work, how much better? Will quality links work? How much better will the way that we do the tiered link building right? contextual tiered link building

How much better is that, not only for now but long term when they come looking? The first thing that they look for is that kitchen sink spam, that that the automation is is what Google is looking for. And we’re kind of hiding in plain sight because we’re not giving them what everybody else is doing. We’re doing it a little bit differently. And it just playing work. So when you’re thinking about going after that, that million links, and yeah, you can pay 50 bucks in fiber, and there’s going to be complete TSA, and it’s going to be truly, truly garbage type of stuff that you don’t want to look at. Why would you do that to your project? Why would you do that when it can show up in your link profile? Do you want that? Because we had that showing up for DC plumbing. We had those links index, man. And seriously, you didn’t want your kids looking at that you didn’t want you to want to be sitting there with your wife. Looking at some of that stuff that was coming through it was it was like, the really bad garbage man.

So why would so when I’m talking to people, my question is if you want to test and you don’t care, you don’t care what shows up in the link profile, you don’t care about anything. You’re just trying to make you make some money. It’s a fun test, then, by all means, do it. But if it’s something that you care about, why would you mistreat something that you care about that one?

Agreed.

Can You Blast The Press Release And Drive Stacks With Backlinks Without Negative Impact On The Money Site And GMB?

Okay, next is Gordon, what’s up Gord? It’s been a while he says, Hey, guys, hope you’re safe. And well just have a quick question. When using press releases or an ROI S Drive stack through the MGYB store. Can you blast either or both of them with hundreds or even thousands of backlinks without any negative effect on your money site? Or GMB listing? And if so, will that increase the SEO juice flowing to either entity and help them to rank? Thank you very much. Yeah. And that’s, I mean, that’s exactly what we were just talking about.

We prefer to build links to our tier one entity assets such as the SEO power shield, our last drive stack, g site press releases the organic press release organization page, you know, the idx page, anything like that. And that’s if you set it up correctly, you’re not going to have any negative results whatsoever, which is why we set the things up the way that we do. That’s why we call it the SEO power shield because it shields it’s like, I’ve always called it an SEO firewall, right? It creates a firewall around your money site. And so that’s exactly what we’re talking about. embeds and or backlinks work really, really well. In fact, you can even take your money site it for example, and you know, embed it in a G site and then hammer the G site page with backlinks. And that’s going to help your money site page benefit without there being an actual direct hyperlink on that page. Does that make sense? So yeah, that’s what we were just talking about. With Bibi’s question when we just hammer our assets with backlinks because it helps to push ultimately it flows down through to whatever our target destination is, which could be a GMB asset.

Could be a Google Site could be a money site. It could be all three of those. So yes, that would work. Any comments on that?

Should You Interlink A Post If The Main Article Has 5 Jump Links?

No, that’s perfect. Pavlos up, he says, Hey guys last time, I missed an opportunity to say thank you. Well, you’re welcome. Pavlo He says, question in one of your videos, you said that I can copy main silo page content and create a post. The Post will be canonicalized back to the main article, the canonical link itself will be a jump link to the Main article.

The question is should I interlink these posts if I have if the Main article has five jump links, and I’ve created five posts from the main content? I think I kind of vaguely remember this conversation we had on Hump Day Hangouts, but I’m not quite following the question. I think what, what I was talking about if and hopefully, I’m not off base here, but prefer using long-form content now for content for websites or for money sites, instead of in the past, like, you know, five years ago, you know, you could create a kind of thin content type of silo page. And then each supporting a keyword that you would find within your with your keyword research. So all of the supporting keywords that you would stack within a particular silo, I just always use spreadsheets for that. So I create a column but my top-level keyword at the top, you know, the column header, and then I would go extract all of the relevant supporting keywords and key phrases and put them in underneath that in that same column right in a spreadsheet. And then that would be that that goes to my bloggers, for them to produce content around so that they highlight one of the supporting keywords within the correct silo. And it used to be that I would create kind of thin content, top of silo pages, and then target individual longer tail keywords with blog posts, but that becomes repetitive redundant. And it doesn’t work as well what I found as having a long-form top of silo page now, that contains a lot of those supporting keywords so that broken down into subheadings, right, so and I think that’s what you were talking about is when I mentioned that you can create long-form content, and even put a table of contents with jump links at the top of the content, which is really good for SEO. And then you can actually create blog posts targeting those longer tail phrases that are already present on the silo page itself right to top of silo page that have jump links to them and then link from those supporting articles within the blog post to those jump links. Because then it’s, it’s, it’s linking to the top of silo page, but it’s also reinforcing that longer tail subheading or keyword, right, so that’s supporting keyword. If that’s what you’re talking about, then let’s see. The question is should I interlink these posts with the Main article as well? Five jump links. And I’ve created five posts from the main content. Yeah, I mean, I don’t I can’t get too far into this Marco would kill me if I did.

But if you’re interlinking, your supporting posts correctly, daisy-chaining them together then and they’re just linking from post to post. And from within each post linking back to the top of silo page, even if it’s at a jump link, a jump link to the top of silo page to some section on the top of silo page. Yes, that would work. That would work really, really well. Actually. Any comments on that Marco?

Sorry about that.

A lot. Ah, no, it’s not really something that I’m willing to talk about in a free gotten a free forum like this. They are not going to get into that because it just puts so much power and it gets around everything that Google can throw at you. So no, that’s fine. We’ll leave it at that. Okay.

But yeah, just get creative with it. Think about you know what you’re doing with your structure. And I don’t like to if I don’t know where you say you can just clone copy main silo page content and create a post, I wouldn’t, I wouldn’t do that on the same site what I was talking about with cloning or copying or mirroring, right is within the G site. Right. So if you’ve got your top of silo page, and you’ve got all the content on the page, you can always create, we recommend mirroring that top of silo page on the G site. And then if you had supporting posts within that category on your money site, I don’t typically duplicate or mirror posts onto a G site unless I’m having trouble ranking a particular keyword in which case then I will create child pages on the G site that is each child a one to one ratio, child page for every post within that silo, and then just embed those in there and that’s what I was talking about with the jumping links, you can actually create jump links from the G site back to the money site there. But again, that’s more kind of mastermind stuff or heavy hitter club stuff. So hopefully you got some value out of that. But I wouldn’t copy top of silo content and republish it on the same blog from your money site. I wouldn’t. Personally I wouldn’t do that I would have new content curated, not written because I use curated content for blog posts, the curated targeting the keywords that I’m trying to push that is on the top of the silo page if that makes sense. Okay.

So another good question.

Jason says thank you. Yeah, so he’s already watched all the Syndication Academy videos, that’s okay. If you join the mastermind if you just joined recently, the Syndication Academy join the mastermind will up make it worth your while we’ll refund your Syndication Academy purchase or apply it towards your first month of mastermind or something like that, and then you can cancel that subscription. So, yep, baby says great. We’re almost

What Are Your Thoughts On The Statement That You Can Flatten A Complex Silo Into A Simple Silo?

Got a timer almost out of question. So this is good timing maybe says great. What do you think of the statement that each complex silo can be flattened to a simple silo? And if a site isn’t that big, is it better to do the flat? Yes, I always, always recommend using simple silos where possible and guys, I’m going to be updating the training, I was really hoping to get that done for today, but I didn’t. And so I’ll try to have it done by next Wednesday. But in the process, street process doc that I created for our methods and for me, you know, our methods are what we sell as done for you services and MGYB for those of you that aren’t aware of it, if you go to semantic mastery comm slash process, I’m going to bring it up. It’ll you guys can take a look at this. For those of you that haven’t already been exposed to it, this is the process street process doc that I created to that has a lot of training in there with a lot of it’s the why we do what we do.

And what you can expect from it the How is we point to our training products for the how but or the where to get it as the links over to MGYB but these are the website silo architecture, the training videos that I created, you know, five years ago or whatever, they’re, they’re still valid, but my overall process has changed slightly right it’s evolved slightly and so I’m going to redo those silo training videos where I go into what a simple silo is what a complex silo is a difference between a physical silo and a virtual silo and what I prefer to use and why I’m going to redo those videos and that will go into here the website section of the worry list entity based SEO process doc and when I do hope I’ll have this done by next week guys I really wanted to get it done by this week but I haven’t even started on it. So I’ll try to get it done by next week. And then again guys you go to semantic mastery comm slash process and you take a look at all the stuff that’s in here. There’s a lot of training here. And so anyway, that said, Yes, I always recommend a simple silo. For most projects. I’m not going to say for the most projects for most local projects, which is what I do, almost exclusively, simple silos will suffice. I used to always try to build complex solids because I thought it was going to be better. And then maybe there is some benefit to it. But what I found is a complex silo is complicated. Hence the name complex silo. And so it’s difficult to build it create some kind of funny issues that are hard to reconcile with the URLs with the slugs and that kind of with permalinks and that kind of stuff. So I prefer to stick with a simple silo, it’s much easier to manage, it’s easier to map out when you’re in the build process. So I like using simple silos for most local projects. That’s all that is ever needed. In fact, with a simple silo, if you’re using our methods, you’re going to be the on-page SEO is going to be far superior to what most of your competitors are doing anyways. So it’s not really necessary to do a complex silo. If you’re doing a very broad site with a lot of categories and subcategories, then you might be necessary to do a complex silo. But, as I said, I always try to simplify where possible. We’ve had a ton of people over the years, join one of our groups, and they map out this incredibly intricate silo map of a site. And they, you know, probably spend hours and hours and hours mapping it out and creating drawings to show the silo structure and everything and then they present it and say, What do you think you think this would work? And it’s like, Well, yeah, but it could have worked, you know, eight levels previous, where it was like a much simpler build, and you got to save yourself a ton of time. And we don’t say that to pick on anybody, but it’s because I think we as SEO types, try to overcomplicate stuff all the time, and I’ve learned over the years to try to simplify as much as possible and get results with a much simpler process and simple silo structure is the way that I prefer to build 90 95% of my sites.

commenting. I totally agree. I don’t know why people get themselves into trouble with complex silos like right from the start. Yeah, if it’s a brand new project that there’s no need for for a complex silo, unless it’s like, I don’t know, like some type of e-commerce website and you’ve seen those where there’s a bunch of complex subcategories and while category, subcategory, sub-sub categories and all of these things that really complicated but I tell people to look in the beginning, you’re good with your homepage, and three categories, three top-level categories, the three main keywords that you’re going to go after to start making money, push all the power that way, as needed. And as you see more opportunities for top-level categories. You add them, right because then your whole setup is done. And whatever you add is going to benefit from everything you’ve done previously. But if you start mapping it

Out complex from the beginning. How are you going to push the power that that’s going to need for every page and post and subcategory and sub subcategory that you’re trying to create? you’re dividing up the PageRank in such a way that it’s not going to push the initial power that it could have. There’s no way because there’s no way to keep the link flow going the right way. Let’s put it that way. Yeah, but if you keep it simple, minimize the number of categories Don’t try to go after everything at once. But just three, three categories. That gives you enough to write for about four months when you get our D keyword research. I’m sorry, that that’s not available right now. But I did keyword research gives you enough to write about four months on those three top market level categories on those silos. And then you can go and see like which one is more complicated, and you just break it up instead of making it a subcategory? You just make it another category that’s related to that one category that you already have no need to overcomplicate things I hate when people try to do that. It doesn’t have to be all that difficult. Yeah, and it’s fine because like I said, we’ve experienced that a lot over the years, and I’m not gonna lie. In years past I did the same thing, I would always approach new projects with the complex silo, trying to map all that out. And it just it became overwhelming, it became too much of a bitch too, you know, too difficult to manage the projects. And again, it creates a lot of funky issues, if you’re trying to share subcategories with other categories, especially in local like, for example, if you have, you know, your topical or service-based silos, which would be like, you know, like Tree Removal would be one silo, for example, and another silo could be tree trimming, which in reality, I’ve learned over the years that you really don’t even need to create silos for Tree Service sites because they’re all synonyms for each other. Google considers tree removal and tree trimming as synonyms anyways. But most of my tree service projects are

Still siloed like that. And if you were trying to duplicate location-based silos within each one of the topical or service-based silos, it creates some real funny URL issues that you have to reconcile. And it becomes difficult to do so or vice versa, if you had location-based silos, as your top-level silos, and then you tried to have subcategories of services, then it creates some issues too. So I learned a long time ago just to go with the simple silo structure, so much easier to manage so much easier to handle. So anyway, yeah, I totally recommend going with simple silos where possible. The last question and we’re at five o'clock. So this is a good stopping point is BB says should we have a form in the branded properties for collecting leads? Absolutely. If you’ve got form code that can be embedded in other sites, absolutely. I’m actually using I’m not going to talk about what I’m using just yet because it’s part of the case studies and I’m working on but I’m using a new lead generation tool.

It helps that has a form builder in it that works really, really good. And I’m actually embedding the form and multiple properties. Now g sites, you know, a lot of different places that I’m actually embedding the forms now because they work really, really well. And they direct all the leads back to one central location that then gets distributed out. So yeah, absolutely, there’s no doubt, I always try to put most of my businesses run on phone calls more than a phone like. In other words, the leads that I generate for businesses are more phone call leads than they are web form submissions, but I don’t ever want to not provide that as an option. So I used to, I used to really just push phone calls, but now I’m pushing the lead form submits as well, because I’ve got a really cool application that I’m using that helps to distribute the leads to wherever I want them to go. And again, I’ll reveal some of that in the coming week’s guys, but I absolutely recommend if you have a form, form code that can be embedded on other sites use it. Okay.

All right. Thanks, everybody for being here.

We will see you guys next week. Thanks, Marco for sticking around. All right. Have a good one. Thanks, everybody

Weekly SEO Q&A – Hump Day Hangouts – Episode 299 posted first on http://beyondvapepage.blogspot.com

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Weekly SEO Q&A – Hump Day Hangouts – Episode 299

Click on the video above to watch Episode 299 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

All right, welcome everybody to Hump Day Hangouts. This is Episode 299. We’re one away from big Episode 300. I’m gonna call this episode where everyone is getting old and wearing glasses except Chris. I just realized all of us are now wearing glasses except Chris. Yeah, well, you guys spending too much time in front of your computers. There we go. Yeah, gotta change it around. This is the year we try to get ourselves off to the computer. So anyways, welcome everybody to Hump Day Hangouts. We’re gonna say hi, real quick catch up with everybody. And then we got a couple quick announcements before diving into the questions. So I’ll start on the bottom here since it’s cloudy weather element Marco. How you doing today? I have my lights on. That’s why it looks so bright. Yeah, it’s raining. It’s supposed to be raining. So finally got me with the lights on. But I can’t complain this nice a warm, actually. I’m kind of trying to hide trying to blend into the background. So Google doesn’t see me.

It’s all good man. I’m gonna

Having a good time.

Outstanding All right. Well, let’s work our way around. Hernan you got those new glasses what’s going on with you?

Yeah, man, I’m just trying to trying to blend in. I got I got glasses and now you got glasses. I mean yeah man we get rid of this and have a beard and growing a beard. Damn it. You’re doing the 50 K I might do the 50 now, so good man these are blue light blocking glasses, you know? Because there’s one this one guy show me one this really nerdy yellow like super like

orangey glasses and they make you look stupid. I know I won’t be wearing next week.

Yeah, do you don’t think the big square bc birth control glasses make you look stupid though right now, man. No, I can’t I can talk like this. Nobody will.

But a lady repellent. Yeah, exactly. say wait a second. Are you wearing those or are you being forced to wear this?

What this one glasses. Yeah, I’m just kidding.

You look good. I was just wondering maybe you’re making you know this light and blue light blue light blocking. I’m still confused. Why are you wearing blue light blocking glasses in the middle of the day or now? Yeah, well, it’s time. 5pm So, five 6pm So, all right. Well, before we tell everyone all about our AI problems, let’s see Chris, how you doing today? Man? Doing good, man. I hit the gym for like, I don’t know, like after another two week break for the first time again. Sore all over again. Hit the leg so hard. So yeah, like, I’m pretty sure you’re gonna feel the same way. Next week?

Yes, definitely. Yeah, I’m headed out. Taking a couple of weeks and hitting the road literally going to be gone for a couple of weeks and doing some trail running. So for those of you in the northwest, you know what mountain trail was? Yeah. We’re going to be doing a run around Mount St. Helens, as well as doing some visiting up there. Go to some campgrounds and stuff. So, Bradley, how about you? How are things on the East Coast today. Good. Happy to be here I’ve been trying to

do I’ve got a bunch of lead gen projects I’m working on. And so I’m trying to spend as much time on those as possible. But I’ve had a really good month in real estate flipping land and I’ve got a lot of deals coming in right now. So it’s kind of hard because I’m, I’m conflicted, the real estate money is really damn good. So I have to do I have to pursue that when it comes in. But at the same time, I’ve got other projects I’m trying to work on. So it’s kind of difficult balancing right now, but I’m happy to be here and got a lot of stuff coming up. So that’s the end. Well, we got a few things I want to mention to everybody real quick. First of all, is kofu. Live as we’ve been saying that is still on, we got a lot of cool,

cool stuff we’re going to be talking about. You can find out more about that at Boku live.com not just the cool stuff, but also what you can get. So head over there, check out the VIP ticket, I highly recommend it. We have priced it accordingly. We really want people to grab the VIP ticket and get

The most out of this. But if you want, you can grab the VIP plus as well and get some one on one time with us, which if you were going to book that separately, I mean, we know roughly what each other charge but I didn’t sit down and like calculate it out, but it’s a hell of a deal. So if that’s something you want to take advantage of, go grab one of those. There are limited number of those because we can’t just sit around talking to everybody all day. Unfortunately, we do have our own businesses and agencies to run. So go and check those out. We got some more information coming out later in August about the guest speakers and exactly what they’re going to be covering. But we got some great stuff. Jeffrey Smith is going to be joining us again and we’ve got two more agency owners along with Rob Beal and dedhia is going to be giving a case study to so tons of stuff and more. More to come. So again, poku live.com. Now, something else I want to talk about and Bradley, maybe you can share some info. I just got the link to this. You’re going to be talking with Jeremy from Press Advantage on Monday. Correct.

Yes, Monday at 3:30pm.

We’ve got another webinar with Jeremy, one of the CO owners of Press Advantage, which is the press release service that we’ve been using. I mean, primarily for several years now I’ve been with Press Advantage for six since. They’ve pretty much since they launched, so five or six years, maybe even longer than that. But anyways, he only opens up the subscription offers that he’s done for us. Rarely, let’s put it that way. Very rarely does he open up those subscription offers. And he’s, um, he’s prepared or planning to do that again next week. There are some new features that are been rolling out for Press Advantage and it’s just a good time to do so. And we’ve been asking him to open that back up again for some time. So he’s, he’s actually doing that for us next Monday at 3:30pm. So be on the lookout for the link. If you don’t, if Adam doesn’t post it here, you’ll get it via email plus in the groups and sign up for that any of you that are using press releases consistently for your marketing, whether it’s for clients or your own projects, we highly recommend them. They work incredibly well. I use them a lot. And so if you’re doing a lot of them, it’s probably best in your best interest to have your own subscription. And next week’s a good time to get it. So be there. Definitely, yeah, so that’ll be Monday. 3pm Eastern, and I thought will be Say that again. I believe it’s 330 Let me double-check. No, it’s 3 pm. I’m sorry. Yes. 3pm. Okay, so 3pm Eastern, and we will be sending out an email about that. I did just post the link. So stay tuned for that. But if you are interested in what press releases can do for you, then I highly suggest showing up plus Jeremy like Bradley said it’s gonna have a very special offer going with that. Yeah, real quick, guys. If anybody you know, before you even go on the webinar for that if, if you want to see how to use press releases in a way that just works incredibly well. Just go to our YouTube channel and search for press release SEO, and you’ll find

The webinar that we did, it’s also at MGYB. If you look in the webinar section on MGYB, the store, you’ll see that there’s we did a Marco and I did a webinar about how we use press releases and PR silo stacking. So essentially siloing press releases together. And it works really, really well. And I would highly recommend it if you’re on the fence or considering getting your own press release subscription that you go watch that webinar first so that you have an idea of how powerful they are and how to use them the best way. Definitely, will Bradley beat me to it. I was going to say speaking of MGYB and a lot of you guys took advantage of the awesome Fourth of July sale we had last month. There’s still some good stuff going on. If you had some updates coming so go check out mg y v.co for your done for you services. But yeah, as Bradley said up there, you’ll see the little webinar button click on that. And then there’s a bunch of the best practices webinars which is just basically free, great training information. So go check those out. So here’s a bit of something Why don’t we bundle the Press Advantage offer with Local PR Pro I’m just throwing it out there we don’t have to decide right now but I mean it just it goes hand in hand let’s let’s work it out and make them an offer they can’t refuse so they get results right away the way we do that. And one more thing before we go I don’t want to set any hard dates because it’s a work in progress. But there’s something coming for Syndication Academy. Yeah, look new flavor.

We’re working on it. We’re working on it guys. Let’s say sometime towards the fourth quarter of the year sometime. Look for it. It revamped updated when I bought properties. I don’t know how you can make the best better but we are.

Yeah, yes. Yeah. And I was gonna say I was gonna turn into t test I’ll keep this one short because we can’t really say much about it. But yeah, the webinar go get signed up for that. Keep your eyes and ears peeled about Syndication Academy and Bradley’s going to be doing some testing for some additional link building based stuff. And we’ll just leave it at that for now and say that, should that go? Well, that’s definitely something we’ll be letting everyone know about. Yep.

Cool. All right, guys. Anything else before we dive in? We’re good. All right. Let’s do it. Grab the screen.

You guys are seeing my screen correct?

Yep. So yeah, right.

What Phone Number To Use When Setting Up The GMB For A Local Lead Gen Site?

jump right into it. So olana says, Hi guys. Setting up a local lead gen site. Haven’t got a phone number for it yet. Would you wait until after you have the number to set up the GMB? Yes, I think you have to actually you have to have a phone number. As far as I remember. I haven’t set up a GMB in quite some time, but I’m pretty sure you have to have a phone number. Also, which of the following Do you use for lead gen an 800 number, a one 300 number. I’ve never even heard of that mobile or local landline with a reader.

I prefer using call rail. I still use call rail. I’ve used call fire in the past and I’ve got a ton of numbers in call fire comm that I would like to port over to call rail is a better platform. It gives you a ton more features. It’s inexpensive, but it takes it’s a long process of porting numbers. So I just have two accounts. I’ve got call firing call rail. I prefer using call rail. Again, I use call rail for several of my lead gen assets as well as my own real estate business. Because I use a lot of phone numbers for tracking marketing purposes and stuff. But I really, really like call rail. Does anybody else have any suggestions?

Call rail. I can’t say anything else. It’s what I use. Yeah. And no, not an 800 number. All right. So if you’re going to work local, which your car it no matter where you go, you don’t want that 800 number you want that local number you want people kind of like that local numbers I’ve seen better results with a local number than an ad hundred number unless you’re widely known for having that 800 number. Does that make sense? Or did I lose everybody? So 100 works when you’re widely known like like, something like roto rooter, let’s say or plumbers nine one, that kind of thing. But if you’re local and you want people to you to want to create that familiarity it really helps to have that local number.

Yes, I agree. I use answerconnect.com to send phone calls into a call center so that the phone always gets answered. It screens the calls there’s a ton of benefits for using a call center. And I have been since 2013, the same account, answer Connect comm I really can’t say enough good things about them. And so they give you an 800 number but you can forward or redirect local numbers to the 800 number which is what I do. That way. You know, I can have multiple lead gen assets all funneling into that with their own separate local numbers, but all funneling into the same call center if it’s for the same service provider, essentially.

But there’s a lot of really cool things. And by the way, guys, I’m working on a lot of lead gen stuff right now, and I’ve got some case studies I’m working on that I’ll be making public, not just within our groups. And I’ve also got some things that I’m going to be introducing to everybody when I do make that case studies public that I think will help a lot of you with your lead gen business. I can’t really talk much about it right now, but I just kind of wanted to tease it. So there you go.

How To Generate Quality Content For A Niche Blog If You Don’t Like Writing?

The next question is, Hey, guys, I want to set up a niche blog, but I don’t like writing How can I generate the quality content myself for my niche blog? Will the generated content be good enough for niche blogging? Thanks, Content Kingpin.

When I first started in SEO and local lead gen way back in, you know, 2010 timeframe. I was actually doing blog posts. Right after, I’d kind of developed the Syndication Academy method, and because it was just working like crazy good, I knew that blogging was going to be the way to populate the networks and get results. And so I was actually blogging for industries that I knew nothing about. I was actually writing the posts myself. And it was incredibly time-consuming. And it’s frustrating because I had to learn a lot about the businesses and the topics and such. And I, fortunately, I got introduced to content curating, and I don’t remember who introduced me to it or whatever, but I kind of started reading about it. And then I bought a couple of courses about content curating, and some plugins and all kinds of stuff. And I started curating content and I got much more efficient at generating content. And he also I didn’t have to know as much about a topic because you can just find subject matter, you know, find articles on the web or content. It doesn’t have to be articles. It can be podcasts, videos, infographics, slide presentations, it could be a number of things that are based around the topic that you are writing about that are written by or produce the contents produced by subject matter experts or SMEs. And you can get really good and really efficient at producing content by just being able to find and locate content developed or produced by subject matter experts. And then curating it and creating a unique post based upon using, you know, snippets of content from the subject matter experts, it’s already been published. So that’s, you know, been my preferred method. And I was actually doing that on my own. I use some tools and some plugins at the time. But once my business got to a certain level, it was just way too time-consuming. Even with using curated content, I was too time-consuming for me to produce it myself. So I developed training and hired a virtual assistant and handed it over to them and she’s still with me today. By the way, her name is Esther she’s still my primary number one blogger that works for me right now.

But anyway, long story short, I ended up training multiple virtual assistants or bloggers or curators as what they are really, with that training. So I kind of polished it up a bit. And that’s what Content Kingpin is, which is one of our training courses. And it’s the same process that my bloggers all use today, I talked about a couple of tools, but we still primarily do everything manually. Just using like a like Feedly. For example, to the group and categorize content feeds that we know like and trust that then we can use to all So a quick glimpse my bloggers go in for whenever they’ve got to produce or publish a post, they’ll go in and just look at Feedly select that particular category or folder for the project that they’re working on. And it will show all the content that’s available than the recent content that’s available around that particular topic. And then they can choose a topic to blog about to curate a post about and then pick and choose a few articles that will either reinforce that the idea that they’re trying to convey with their posts, or sometimes they’ll do like argumentative posts where they’ll try to show in a different opinion from what perhaps others are saying. So they’ll show two sides of the coin, if that makes sense, as two different competing opinions about the same topic anyway, it’s great, it works incredibly well, it also creates co-citation. And so we highly recommend you check out Content Kingpin, it’s one of the best ways to do it. Not only that but if you were to use that site type of the system, the Content Kingpin method, then you can get away from doing it yourself. So you don’t have to publish I mean, I would learn it first. You know, learn it and understand how to do it first, but then you can actually put a virtual assistant that you hire through the course and have them do it for you, and you can kind of just managing and guide them until they get up to your standards. But that’s the best way to do it. Guys. I call it hands-free content marketing and it’s a great revenue source too because it really is simple.

Once you understand the topic concept is really, really good to anybody want to comment on that Content Kingpin doesn’t get enough credit for does what it does. People don’t understand it, I think because they get all the all this different information about unique content and duplicate content and all this bullshit that’s out there. That’s nothing. Really if it were so places like Huffington Post’s would not exist. Google News would not exist unless curated content was okay. But not only Okay, whether it was good I’d be how much traffic does it get Bing, Yahoo. All they do all day long is republish story. Huffington Post is a collection of republish story that all it is and all you’re doing with Content Kingpin is republishing the story. You’re summarizing them right taking power, whatever it is that you do it. And you’re adding your own commentary and proper attribution and it’s a done deal. I mean, it’s so simple. And yet people try to make it so much more difficult than it really should be. But yeah, totally Content Kingpin for the win. You know, and it’s interesting. I’ve just pulled this up because I did this and if you guys remember masterclass, we had a, we had a kind of a middle-tier webinar coaching program that we had called masterclass for a number of years. And I did this as a local case study, Gainesville home pros, and I’ve never done anything with it since I think that was back in 2015. Oh, look at that. It says account suspended. That’s interesting. That’s one of my Okay, well, anyway, I would sure like to show you that blog because that was curated content, the same method. My blogger Esther, who was the first one I trained using that method, produced all the content on that site using curated content, and they were beautiful posts and unfortunately, it looks like that account has been that hosting account perhaps has been suspended. I have done anything with it years. But I would like to show you guys some examples of that. But I don’t have anything that I can show you right now off the top of my head. But anyway, it’s it works really, really well the posts come out beautiful if you do it right. I would highly recommend going through Content Kingpin.

No, because there are a few things that you have to do in order to not infringe on copyright. So for example, you don’t want to curate images that can get you into trouble, asked me how I know.

Because you’ll get extortion letters from like Getty Images and other you know, asshole law firms out there that are just looking for people that have republished images without copyright, without rights to it. So there’s like a lot of things. There’s not a lot of things, but there are a few things that you really should do to make sure that you’re covering your ass when you’re curating content. So again, I highly recommend you go through the product, it’s through that program. It’s a really, really good program. It’s the same that we use today. You know, there are a lot of tools out there that can help you to manage content curating, but we’ve already.

He’s found that it really just is just as quick and easy because what happens with a lot of these tools is they stop being supported over time. We know one of them was Curation Suite that we actually promoted. And fortunately after promoting it, and after a year or so, like the support just stopped and it kind of fell off the face of the earth. The same thing with a bunch of curating plugins that I’ve used over the years, they just eventually fall off the market and they just don’t get supported. So we’ve learned to just stick with the manual process and it’s you know, once somebody becomes efficient with that process is really is a very efficient way to produce content. So you don’t need all the additional tools and plugins and things like that. So that’s why I recommend that product because it’s a Content Kingpin because it will teach you how to do it manually and then you can teach a VA how to do it by just putting them right through the same training. It’s a great question though.

What Training Do You Offer In The MasterMind That You Can’t Get In The Syndication Academy?

Jason says I’m currently in the Syndication Academy 2.0 and I was wanting to know all of the different features and benefits in the mastermind that you don’t get in the Academy. Is this all of these different training you offer in the mastermind if I joined the mastermind, can I get a discount for the cost of the academy? Okay, so first of all the mastermind you have direct access to my partners and me, as well as all the other members of the group, which we have a lot of really savvy marketers and agency owners and CEOs and such in our group. But you also have direct access to all of us to where you can ask us questions in the Facebook group at any time. We’re in there answering questions often. Plus, we each host our own separate webinars inside the mastermind. They’re bi-weekly webinars. So every two weeks each one of us hosts our own webinar. So you get to come to ask us questions at length during the webinars. Like you can post questions ahead of time for the webinars, we’ll do site audits, we’ll you know, look at your, your SEO, your you know, on-page stuff off-page stuff, we’ll help you with projects if you need it. Plus, as I said, you get to you know, come to ask me stuff, or Marco stuff or Adam, or Hernan or Chris any one of us. So there’s a lot of benefits in there that we don’t provide anywhere else we’ll go as deep into, whatever subject you want to go into, you know, and that’s one of the things that we can’t do on a free setting like this or any in any of our other groups. So the mastermind is definitely where you want to be if you want to get all that, as well as Syndication Academy is included in that. So you can cancel your Syndication Academy account if you join the mastermind because it’s included in that as well as all of our products under $300. Anything over $300 you get a significant discount. So there’s a ton of benefits to be in the mastermind. Anybody else wanna?

Yeah, I would just say Jason, if you just started Syndication Academy, if you’re just getting into it, then contact support and we’ll refund whatever you paid for Syndication Academy and you can or you can apply it towards them. However, you want to work that out, we’ll work it out for you. We always do. Why because membership has its privileges. So that’s why we do things the way we do and yes, I mean, above all else is this group of people like-minded people who are working towards what we call POFU position of Fuck you, where you have the kind of power and money where you can pick and choose your clients, your clients come to you instead of you going knocking on doors on $500 clients who are a pain in the ass. So rather than doing all that you getting all you get all of this training, you get the mindset training, you get the how-to get all of the collective knowledge, and then you have five, almost six years of webinars. Now some of them of course are dated, but we do we’re not doing webinars every week. It’s either Bradley or me like we take every other Thursday. You got Hernan, you got Adam. Yeah, Chris, everyone is giving you their perspective and their take on things so you get all of these different points of view, all of this all of these different experiences coming to you and helping you in whatever it is that you’re trying to do whatever it is that you’re trying to achieve. So it’s not just what you get as far as training. It’s the people and the relationships, the networking that you can do inside the mastermind like I know people who are working together in different projects, and we tell people to become the big fish in a little pond. But then some of them go on to and I’m gonna mention his name, for example, to dominate in the Fort Worth area. And you got another one in Minneapolis, St. Paul, the Twin Cities you got someone in the Dirty South, right South Carolina, Georgia area, who are Domini who may have started as the big fish in the little pile or becomes the little fish in the big fish in the little pond. But then they move to a bigger pond. So that we’re always pushing. We’re always encouraging people. That growth means you go to make more money until you reach a stepping point where you say, Okay, I met, hopefully, this is where I want to be, this is how I want to do it. And if I choose not to work tomorrow, I can do that because the process and the systems and everything else that I’ve gained through being in the mastermind, will take care of me not being it, the system is there, so I don’t have to be there. And I mean, just the way that this happened and how this happened, and how people finally are able to step away and say, Man, I can spend time with my family and I can relax and I can do the things I want to do, rather than having to do the things that I have to do things that I must with no other choice. So I think that that’s just one of the greater things about the mastermind is that mindset that awful, you’re going after that poof hopefully you get on that path. And it’s it becomes your magnificent obsession. I thank you CTF letcher for that. But it becomes your magnificent obsession. You’re going after that and there is nothing that can get in your way of achieving that powerful, that’s when you know that you’re there. And that’s what we’re there for. So, just because you brought up CT, and we don’t have a lot of questions, so I know we got time when we did the interview with CT Fletcher, I’ve created this text document. It’s been on my desktop ever since. And hopefully, nobody gets offended because CT Fletcher likes to cuss a lot. Say but here’s a lot of here are the quotes that struck me when we were at when we really were Marco interviewing him. I was on the webinar, but it was really Marco interviewing CT Fletcher, who’s a powerlifter. He broke a ton of records for a while. But anyway, some of these are really funny. I’m not gonna read them out to you, but you remember these Marco? Absolutely. I love them so awesome. I still watch them. Will will is king. Yeah, man. Oh, man. Oh, man. He’s so good. You ain’t pretty motherfucker. Yeah, you ain’t that birdie.

So funny. I mean, that one right there cracks me up too. I laughed out loud. Anyways, I just thought that was funny because I happen to notice it on my desktop the other day and I giggled about it. You just brought it up.

Would You Recommend A Subdirectory Or Subfolder On The Same Domain When Creating The Blog?

So anyway, Jason, next question says, Hey, guys, I have an e-commerce website using WordPress with WooCommerce. Would you recommend a subdirectory? Or folder on the same domain and load a new WordPress and create a blog? Yes, that’s what we’ve always recommended. I mean, I don’t do any e-commerce stuff. But I mean, in the past, I have done some SEO for some e-commerce clients. But it’s not something I’d like to do. So I got out of doing it, but we’ve always recommended it. So do you have control over like essentially a content distribution engine, right, and that’s WordPress is great for that? So you can either put it in a subfolder or directory of the root domain or what we always recommended was to put it in a subdomain instead. And that’s because a subdomain is still treated as content have a separate web entity or separate site, I should say, a separate website than the root domain. So that if you’re in your content distribution, you do something spammy, which if you follow our methods, you won’t have any trouble, at least, we, you know, as it stands right now, but Google could change everything in a moment’s notice. But we’ve never had any issues. But if you put in a subdomain, and you were doing something spammy or something, Google changed its rules, all of a sudden, and something became spammy, they wouldn’t affect the root domain, which is where your e-commerce site resides, it would affect the subdomain only. So we always prefer, like, you know, you could put blog as a subdomain to whatever your domain is, or whatever you want it to be news or something like that. And that’s what we prefer to do. But you could put it in a subdirectory. But yeah, that gives you the opportunity then to do all your content marketing. Remember, if you’ve got an e-commerce site, and you’ve got product categories, for example, you can mirror those same categories. We talked about theme mirroring all the time.

If you don’t know what that is, you know, it’s essentially duplicating or mirroring your site structure on other assets. So you have if you have product categories in your eCommerce site, you could mirror those same categories as content categories, or you know, in WordPress, just categories are the same. You could title them and everything the same as what they are on your eCommerce site. And then you can publish posts, blog posts, or sporting posts. That’s kind of a link building method that in place them within those particular silos or categories in the WordPress site, distribute them out to a syndication network, mirror, all of that stuff on a G site, and our ys drive stack, press releases, all that kind of stuff. You mirror all of that together, and it works really, really well to push power to your, you know, your ultimate destination, which would be your e-commerce product pages. So you want to comment on that. Yeah, we used to recommend going to a subdomain because we wanted to protect the root cause we were doing. let’s admit it, we were doing a lot of evil stuff yes to the subdomains, we were blasting them to the point where if we had them connected to the route, any penalty would pass to the root. What we’ve done is we’ve taken a step out, because now everything goes through our SEO power shield. And so now the route is protected.

And so in order to push even more power, by all means, put it in a subdirectory because then you’re accruing everything inside the root when you go into that subdirectory rather than stepping in a subdomain, which is treated as a separate website, so you’re one hop away from your root domain anyway and you’re losing link equity. When you’re anytime that you’re one hop or more away, you lose link equity at the top. When you’re in a subdomain, you don’t lose that link equity is even when you’re in the root. You don’t lose that link equity when you’re in a folder inside the root. You don’t lose that link equity because you’re not a hub away. You’re in the root, now if you do want to protect it, then you just install in the dub dub dub. So that’s where you would do the root because that’s a subdomain anyway.

So that’s how you do it. But we have the SEO PowerShell it’s not necessary anymore. Because everything that we do goes through our SEO power shield, which amplifies and protects. That’s why we call it the SEO, power shield. It powers it up, it amplifies and it protects it shields it and so that my recommendation would be totally totally unless you’re planning on doing a whole lot of evil stuff to that subdomain go with a sub but with it should be with a folder inside the root.

What Type Of Brand Property Link To Use In A Press Release?

Awesome. So next is BB BB. Look, you’ve gotten better, buddy. Your questions are a lot shorter and not quite as many. So I think we’re finally getting through to you, man. And I’m just giving you our time baby. It’s we’re always like having you here but he says Hey guys, number one does that the link to a branded property in the press release should be to the property or to one of its pages that were syndicated by RSS. Well, it depends on what you’re doing. But so, my strategy and again, it’s covered in the press release SEO, or piece PR silo stacking webinar that we did Marco and I did. Again, you can find that at MGYB or just go to youtube.com slash semantic mastery use the channel search feature search for press release SEO and you’ll find it you know, right at the top go watch that. Because what I prefer to do is we you know, we’re constantly blogging for clients or for projects period. So that populates syndication network, right, we’re building topical relevancy and depth to our silos, right depth to a particular topic. And then they syndicate out to syndication networks, right. And within every single post, within the proper silo architecture, we’re always linking back up from the post back up to the top of the silo page, which is the page that we’re trying to drive traffic to. Right. So what we do what I do is I always, you know, I like to publish press releases that are highlighting or showcasing a recent blog post. And that links to the blog post URL, which within the blog post, actually links back up to the page on the site. But I mean, you don’t have to use that strategy all the time. That’s what I do. Because I consistently publish press, we’re consistently blogging and we’re consistently publishing press releases for all of my clients or my lead gen asset. So it just works out really well because we’re providing deep links, so links further down into a silo that helps to power up with proper silo architecture, it helps to power up the entire silo and helps all of the different keywords that we’re targeting within the silo start to rise or surface in the search engines because of those deep links, right. So that’s my preferred method because it adds more diversity and it’s linking to multiple points.

Within the main money site, as opposed to always constantly hitting the homepage or just the product or service pages, the top of silo pages in other words, so I like to do deep links, but it depends on what you’re doing. If you’re not doing a lot of press releases, if you’re you know, you only got a budget for a handful of them, then it might be better to actually hit your homepage and or your top of silo pages, that kind of thing. So it really just depends on what your overall content marketing strategy is, and what you’re going to be linking to, you know that that’s going to determine where you’re going to link to from within your site. Okay.

That’s it that said, I always almost not 100% but we almost always link from within press releases to a page or post on the money site. Unless we’re doing a two-step which again, go watch the press release SEO webinar, and you’ll understand what I mean. But for example, if a client as all my local clients have Google My Business profiles. So if we publish a post when we publish a blog post on the blog, my blogger also for most of my clients will end up publishing a GMB post that points a link back to the blog post. So essentially, the GMB post is nothing other than a summary of the blog post itself with the same featured image as the image for the GMB post the photo, and then the button link, the Learn More button link links back to the blog post. So sometimes our press releases will actually link to the GMB post URL, because that ultimately links to the blog post URL, so the two-step process there. But you can also and I’ve talked about this almost every week now for the last like two months on Hump Day hangouts baby so I’m sure you’re aware of what I was what I’ve said. But you know, if you’ve got particular keywords that you’re trying to push, then you can actually go extract the post URLs from like, for example, the blogs on your syndication network, so blogger, Tumblr, WordPress, you can go extract these post URLs that are where the re-syndication or of the published the post that you publish targeting those keywords. And you can link to those within press releases too if you want to because again, that’s tiered link building. So it’s helpful in anyone, but you don’t have to. I prefer to link to those blog post URLs using daddy as link building from an MGYB because I like to use the press releases to link directly back to the money site, or two primary tier one assets, such as a GMB profile, GMB map, Id page, any one of those types of things when it comes to that.

That was a good question. By the way, bb though. Yeah, that that was a really good question. Now, I mean, the link building varies it depends on how much power you’re trying to push and where and everything is gonna be where it’s needed, where everything’s needed. Because sometimes it’s just one press release, push, can get you to where you need to be. Other times, you’re going to need way more. Yeah, there are other times when you’re going to need even link building into the press releases. There’s no one set rule because sometimes it’s just the SEO power shield coming, coming in, right coming online. And that’s enough. And sometimes it doesn’t even have to do with the competition because we’ve seen it even in some tough keyword sets that you start ranking like right from the SEO power shield. So this totally ended depends on the no definitive answer for this, other than, you’re going to have to get your press release. If you’ve set it up correctly. And you hit your top-level category rather than just like everybody does your homepage. Then your top-level category will flow and it’ll push all of that power so that everything benefits from it, including the top-level category, not just the longtail keywords, it’s how we teach it now. We teach people to go from the top-down instead of bottom-up it

It’s a little different, it’s kind of the same thing except we’re going. For example, if we want to rank for gold futures, this is just an example. It’s incredibly difficult to rank for that. But we would go even one, one level higher, we would go after the gold category, the entire gold category to pull up the gold features category instead of trying to push it up with all of the long tails. And I’ve seen that it has a greater effect when you try to go for that top-level category. on everything else, not only the longtail but the subcategory that you’re after. So I’m always telling people you go one level up. So keeping this in mind, then it’s up to you. I always tell people that we have to be scientists when we’re gauging how it is that we’re going to do this. What effect we’re trying to create, you’re going to have to create your link building and press releases are part of link building. You’re going to create it so that whatever you’re trying to benefit the most guests

The most benefit out of what you’re doing. And so you approach it that way. Yeah. So it varies. That’s the short answer. It varies. It depends, right?

Can We Use The PR Stacking Strategies With Article Directories?

Next, can we treat an article direct article, an article directory as press releases, meaning publishing, as the PR stacking and also linking to actual prs? Okay, I don’t do any article directory stuff I haven’t for years, not saying that it can’t still be useful. I just haven’t because they’ve been known to be spammy. I think a lot of the links from those get discredited. It’s much better to get like, you know, articles instead of being published on article directories, which were always known as SEO like, honey, honey, what do you call them honey, honey holes or whatever you call them. But I’m not saying that it won’t work because I don’t know. I haven’t tested it in years. If I was going to do it, maybe I would do it. Where I was only linking to SEO shield assets or like you say, can you link to PRs? Yes, that would be fun because press release wherever press releases published is going to be able to handle those type of links, you may be able to push good link equity to them, or even, it doesn’t really matter because they’re not your money site. So I, I, again, I haven’t used article directories in probably five or six years.

And so I don’t really know whether they’re still viable or if they’re still helping at any level. But if I was going to use them, I would do it too. I would use them to link only back to tier one asset not directly to the money site. And press releases are a great thing to link to. So, Marco, I know you don’t use article directories either.

I used to, it’s not necessary anymore. I don’t need to go that far. Right. The way that we’re doing it pushes so much power that we don’t need to go. I mean, when you’re already at number one, like how much better can you go than the number one.

So maybe at some point with some of the case studies that we’re doing and everything else that we have coming on e-commerce and everything else that we’re experimenting. Yeah, I would say that we can do that. But right now, or maybe we need to do that. But right now the way that we’re doing things is not necessary.

What Do You Mean By Kitchen Sink Spam?

Agreed. The last question was, what do you mean when you say kitchen sink? It gets me confused. Yeah, when I say kitchen sink spam, or when we say that, that just means using link building tools and throwing every kind of link like even some real spammy stuff, at whatever your target is. So like when we say you can throw kitchen sink spam at it, it means you could use some of the most god awful links in the world and throw them at, you know, point them at a particular target and still benefit from it. We would never encourage anybody to do that with their money site. And in fact, we prefer to still use better links.

Even if you’re using spam tools, for example, like you know, our link building master dedhia he uses a ton of link building tools but he always recommends that your the links that he builds to whatever your targets are, which we always recommend tier-one entity targets or your SEO shield essentially. But he always likes to suggest recommends using two layers two levels of contextual web two Dotto links. And then throwing if you want a third tier of links, you can throw kitchen sink spam at those contextual web two dot o links. So that’s what we mean by kitchen sink spam, it means pretty much anything under the sun, that’s a link. And a lot of those would be toxic if they’re not used properly, but they can still provide a benefit if used properly. And that’s what we talk about when we talk about you know, you can hit SEO power shields with kitchen sink spam, and they’ll end up ranking. We don’t recommend it. We still recommend using the contextual web to Dotto links. Add your first and second-tier links that are being built to your tier one assets. But you can always throw kitchen sink spam behind that if you wanted and still receive a benefit Mark has done several tests I have to, but we even did the Marco and Rob did the kind of public case study for the DC plumber and just hit it with like over a million kitchen sink spam style links, including porn porn links, and it ranked and it’s probably still ranking today. So and we just had someone in RYS Academy reloaded last week, come in and tell us that they tried the million kitchen sink, spam link test and got really good results and 89% increase in traffic month to month. Wow. So it works. However, think of it this way. If garbage links work, how much better? Will quality links work? How much better will the way that we do the tiered link building right? contextual tiered link building

How much better is that, not only for now but long term when they come looking? The first thing that they look for is that kitchen sink spam, that that the automation is is what Google is looking for. And we’re kind of hiding in plain sight because we’re not giving them what everybody else is doing. We’re doing it a little bit differently. And it just playing work. So when you’re thinking about going after that, that million links, and yeah, you can pay 50 bucks in fiber, and there’s going to be complete TSA, and it’s going to be truly, truly garbage type of stuff that you don’t want to look at. Why would you do that to your project? Why would you do that when it can show up in your link profile? Do you want that? Because we had that showing up for DC plumbing. We had those links index, man. And seriously, you didn’t want your kids looking at that you didn’t want you to want to be sitting there with your wife. Looking at some of that stuff that was coming through it was it was like, the really bad garbage man.

So why would so when I’m talking to people, my question is if you want to test and you don’t care, you don’t care what shows up in the link profile, you don’t care about anything. You’re just trying to make you make some money. It’s a fun test, then, by all means, do it. But if it’s something that you care about, why would you mistreat something that you care about that one?

Agreed.

Can You Blast The Press Release And Drive Stacks With Backlinks Without Negative Impact On The Money Site And GMB?

Okay, next is Gordon, what’s up Gord? It’s been a while he says, Hey, guys, hope you’re safe. And well just have a quick question. When using press releases or an ROI S Drive stack through the MGYB store. Can you blast either or both of them with hundreds or even thousands of backlinks without any negative effect on your money site? Or GMB listing? And if so, will that increase the SEO juice flowing to either entity and help them to rank? Thank you very much. Yeah. And that’s, I mean, that’s exactly what we were just talking about.

We prefer to build links to our tier one entity assets such as the SEO power shield, our last drive stack, g site press releases the organic press release organization page, you know, the idx page, anything like that. And that’s if you set it up correctly, you’re not going to have any negative results whatsoever, which is why we set the things up the way that we do. That’s why we call it the SEO power shield because it shields it’s like, I’ve always called it an SEO firewall, right? It creates a firewall around your money site. And so that’s exactly what we’re talking about. embeds and or backlinks work really, really well. In fact, you can even take your money site it for example, and you know, embed it in a G site and then hammer the G site page with backlinks. And that’s going to help your money site page benefit without there being an actual direct hyperlink on that page. Does that make sense? So yeah, that’s what we were just talking about. With Bibi’s question when we just hammer our assets with backlinks because it helps to push ultimately it flows down through to whatever our target destination is, which could be a GMB asset.

Could be a Google Site could be a money site. It could be all three of those. So yes, that would work. Any comments on that?

Should You Interlink A Post If The Main Article Has 5 Jump Links?

No, that’s perfect. Pavlos up, he says, Hey guys last time, I missed an opportunity to say thank you. Well, you’re welcome. Pavlo He says, question in one of your videos, you said that I can copy main silo page content and create a post. The Post will be canonicalized back to the main article, the canonical link itself will be a jump link to the Main article.

The question is should I interlink these posts if I have if the Main article has five jump links, and I’ve created five posts from the main content? I think I kind of vaguely remember this conversation we had on Hump Day Hangouts, but I’m not quite following the question. I think what, what I was talking about if and hopefully, I’m not off base here, but prefer using long-form content now for content for websites or for money sites, instead of in the past, like, you know, five years ago, you know, you could create a kind of thin content type of silo page. And then each supporting a keyword that you would find within your with your keyword research. So all of the supporting keywords that you would stack within a particular silo, I just always use spreadsheets for that. So I create a column but my top-level keyword at the top, you know, the column header, and then I would go extract all of the relevant supporting keywords and key phrases and put them in underneath that in that same column right in a spreadsheet. And then that would be that that goes to my bloggers, for them to produce content around so that they highlight one of the supporting keywords within the correct silo. And it used to be that I would create kind of thin content, top of silo pages, and then target individual longer tail keywords with blog posts, but that becomes repetitive redundant. And it doesn’t work as well what I found as having a long-form top of silo page now, that contains a lot of those supporting keywords so that broken down into subheadings, right, so and I think that’s what you were talking about is when I mentioned that you can create long-form content, and even put a table of contents with jump links at the top of the content, which is really good for SEO. And then you can actually create blog posts targeting those longer tail phrases that are already present on the silo page itself right to top of silo page that have jump links to them and then link from those supporting articles within the blog post to those jump links. Because then it’s, it’s, it’s linking to the top of silo page, but it’s also reinforcing that longer tail subheading or keyword, right, so that’s supporting keyword. If that’s what you’re talking about, then let’s see. The question is should I interlink these posts with the Main article as well? Five jump links. And I’ve created five posts from the main content. Yeah, I mean, I don’t I can’t get too far into this Marco would kill me if I did.

But if you’re interlinking, your supporting posts correctly, daisy-chaining them together then and they’re just linking from post to post. And from within each post linking back to the top of silo page, even if it’s at a jump link, a jump link to the top of silo page to some section on the top of silo page. Yes, that would work. That would work really, really well. Actually. Any comments on that Marco?

Sorry about that.

A lot. Ah, no, it’s not really something that I’m willing to talk about in a free gotten a free forum like this. They are not going to get into that because it just puts so much power and it gets around everything that Google can throw at you. So no, that’s fine. We’ll leave it at that. Okay.

But yeah, just get creative with it. Think about you know what you’re doing with your structure. And I don’t like to if I don’t know where you say you can just clone copy main silo page content and create a post, I wouldn’t, I wouldn’t do that on the same site what I was talking about with cloning or copying or mirroring, right is within the G site. Right. So if you’ve got your top of silo page, and you’ve got all the content on the page, you can always create, we recommend mirroring that top of silo page on the G site. And then if you had supporting posts within that category on your money site, I don’t typically duplicate or mirror posts onto a G site unless I’m having trouble ranking a particular keyword in which case then I will create child pages on the G site that is each child a one to one ratio, child page for every post within that silo, and then just embed those in there and that’s what I was talking about with the jumping links, you can actually create jump links from the G site back to the money site there. But again, that’s more kind of mastermind stuff or heavy hitter club stuff. So hopefully you got some value out of that. But I wouldn’t copy top of silo content and republish it on the same blog from your money site. I wouldn’t. Personally I wouldn’t do that I would have new content curated, not written because I use curated content for blog posts, the curated targeting the keywords that I’m trying to push that is on the top of the silo page if that makes sense. Okay.

So another good question.

Jason says thank you. Yeah, so he’s already watched all the Syndication Academy videos, that’s okay. If you join the mastermind if you just joined recently, the Syndication Academy join the mastermind will up make it worth your while we’ll refund your Syndication Academy purchase or apply it towards your first month of mastermind or something like that, and then you can cancel that subscription. So, yep, baby says great. We’re almost

What Are Your Thoughts On The Statement That You Can Flatten A Complex Silo Into A Simple Silo?

Got a timer almost out of question. So this is good timing maybe says great. What do you think of the statement that each complex silo can be flattened to a simple silo? And if a site isn’t that big, is it better to do the flat? Yes, I always, always recommend using simple silos where possible and guys, I’m going to be updating the training, I was really hoping to get that done for today, but I didn’t. And so I’ll try to have it done by next Wednesday. But in the process, street process doc that I created for our methods and for me, you know, our methods are what we sell as done for you services and MGYB for those of you that aren’t aware of it, if you go to semantic mastery comm slash process, I’m going to bring it up. It’ll you guys can take a look at this. For those of you that haven’t already been exposed to it, this is the process street process doc that I created to that has a lot of training in there with a lot of it’s the why we do what we do.

And what you can expect from it the How is we point to our training products for the how but or the where to get it as the links over to MGYB but these are the website silo architecture, the training videos that I created, you know, five years ago or whatever, they’re, they’re still valid, but my overall process has changed slightly right it’s evolved slightly and so I’m going to redo those silo training videos where I go into what a simple silo is what a complex silo is a difference between a physical silo and a virtual silo and what I prefer to use and why I’m going to redo those videos and that will go into here the website section of the worry list entity based SEO process doc and when I do hope I’ll have this done by next week guys I really wanted to get it done by this week but I haven’t even started on it. So I’ll try to get it done by next week. And then again guys you go to semantic mastery comm slash process and you take a look at all the stuff that’s in here. There’s a lot of training here. And so anyway, that said, Yes, I always recommend a simple silo. For most projects. I’m not going to say for the most projects for most local projects, which is what I do, almost exclusively, simple silos will suffice. I used to always try to build complex solids because I thought it was going to be better. And then maybe there is some benefit to it. But what I found is a complex silo is complicated. Hence the name complex silo. And so it’s difficult to build it create some kind of funny issues that are hard to reconcile with the URLs with the slugs and that kind of with permalinks and that kind of stuff. So I prefer to stick with a simple silo, it’s much easier to manage, it’s easier to map out when you’re in the build process. So I like using simple silos for most local projects. That’s all that is ever needed. In fact, with a simple silo, if you’re using our methods, you’re going to be the on-page SEO is going to be far superior to what most of your competitors are doing anyways. So it’s not really necessary to do a complex silo. If you’re doing a very broad site with a lot of categories and subcategories, then you might be necessary to do a complex silo. But, as I said, I always try to simplify where possible. We’ve had a ton of people over the years, join one of our groups, and they map out this incredibly intricate silo map of a site. And they, you know, probably spend hours and hours and hours mapping it out and creating drawings to show the silo structure and everything and then they present it and say, What do you think you think this would work? And it’s like, Well, yeah, but it could have worked, you know, eight levels previous, where it was like a much simpler build, and you got to save yourself a ton of time. And we don’t say that to pick on anybody, but it’s because I think we as SEO types, try to overcomplicate stuff all the time, and I’ve learned over the years to try to simplify as much as possible and get results with a much simpler process and simple silo structure is the way that I prefer to build 90 95% of my sites.

commenting. I totally agree. I don’t know why people get themselves into trouble with complex silos like right from the start. Yeah, if it’s a brand new project that there’s no need for for a complex silo, unless it’s like, I don’t know, like some type of e-commerce website and you’ve seen those where there’s a bunch of complex subcategories and while category, subcategory, sub-sub categories and all of these things that really complicated but I tell people to look in the beginning, you’re good with your homepage, and three categories, three top-level categories, the three main keywords that you’re going to go after to start making money, push all the power that way, as needed. And as you see more opportunities for top-level categories. You add them, right because then your whole setup is done. And whatever you add is going to benefit from everything you’ve done previously. But if you start mapping it

Out complex from the beginning. How are you going to push the power that that’s going to need for every page and post and subcategory and sub subcategory that you’re trying to create? you’re dividing up the PageRank in such a way that it’s not going to push the initial power that it could have. There’s no way because there’s no way to keep the link flow going the right way. Let’s put it that way. Yeah, but if you keep it simple, minimize the number of categories Don’t try to go after everything at once. But just three, three categories. That gives you enough to write for about four months when you get our D keyword research. I’m sorry, that that’s not available right now. But I did keyword research gives you enough to write about four months on those three top market level categories on those silos. And then you can go and see like which one is more complicated, and you just break it up instead of making it a subcategory? You just make it another category that’s related to that one category that you already have no need to overcomplicate things I hate when people try to do that. It doesn’t have to be all that difficult. Yeah, and it’s fine because like I said, we’ve experienced that a lot over the years, and I’m not gonna lie. In years past I did the same thing, I would always approach new projects with the complex silo, trying to map all that out. And it just it became overwhelming, it became too much of a bitch too, you know, too difficult to manage the projects. And again, it creates a lot of funky issues, if you’re trying to share subcategories with other categories, especially in local like, for example, if you have, you know, your topical or service-based silos, which would be like, you know, like Tree Removal would be one silo, for example, and another silo could be tree trimming, which in reality, I’ve learned over the years that you really don’t even need to create silos for Tree Service sites because they’re all synonyms for each other. Google considers tree removal and tree trimming as synonyms anyways. But most of my tree service projects are

Still siloed like that. And if you were trying to duplicate location-based silos within each one of the topical or service-based silos, it creates some real funny URL issues that you have to reconcile. And it becomes difficult to do so or vice versa, if you had location-based silos, as your top-level silos, and then you tried to have subcategories of services, then it creates some issues too. So I learned a long time ago just to go with the simple silo structure, so much easier to manage so much easier to handle. So anyway, yeah, I totally recommend going with simple silos where possible. The last question and we’re at five o'clock. So this is a good stopping point is BB says should we have a form in the branded properties for collecting leads? Absolutely. If you’ve got form code that can be embedded in other sites, absolutely. I’m actually using I’m not going to talk about what I’m using just yet because it’s part of the case studies and I’m working on but I’m using a new lead generation tool.

It helps that has a form builder in it that works really, really good. And I’m actually embedding the form and multiple properties. Now g sites, you know, a lot of different places that I’m actually embedding the forms now because they work really, really well. And they direct all the leads back to one central location that then gets distributed out. So yeah, absolutely, there’s no doubt, I always try to put most of my businesses run on phone calls more than a phone like. In other words, the leads that I generate for businesses are more phone call leads than they are web form submissions, but I don’t ever want to not provide that as an option. So I used to, I used to really just push phone calls, but now I’m pushing the lead form submits as well, because I’ve got a really cool application that I’m using that helps to distribute the leads to wherever I want them to go. And again, I’ll reveal some of that in the coming week’s guys, but I absolutely recommend if you have a form, form code that can be embedded on other sites use it. Okay.

All right. Thanks, everybody for being here.

We will see you guys next week. Thanks, Marco for sticking around. All right. Have a good one. Thanks, everybody

Weekly SEO Q&A – Hump Day Hangouts – Episode 299 published first on your-t1-blog-url

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Weekly SEO Q&A – Hump Day Hangouts – Episode 299

Click on the video above to watch Episode 299 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

All right, welcome everybody to Hump Day Hangouts. This is Episode 299. We’re one away from big Episode 300. I’m gonna call this episode where everyone is getting old and wearing glasses except Chris. I just realized all of us are now wearing glasses except Chris. Yeah, well, you guys spending too much time in front of your computers. There we go. Yeah, gotta change it around. This is the year we try to get ourselves off to the computer. So anyways, welcome everybody to Hump Day Hangouts. We’re gonna say hi, real quick catch up with everybody. And then we got a couple quick announcements before diving into the questions. So I’ll start on the bottom here since it’s cloudy weather element Marco. How you doing today? I have my lights on. That’s why it looks so bright. Yeah, it’s raining. It’s supposed to be raining. So finally got me with the lights on. But I can’t complain this nice a warm, actually. I’m kind of trying to hide trying to blend into the background. So Google doesn’t see me.

It’s all good man. I’m gonna

Having a good time.

Outstanding All right. Well, let’s work our way around. Hernan you got those new glasses what’s going on with you?

Yeah, man, I’m just trying to trying to blend in. I got I got glasses and now you got glasses. I mean yeah man we get rid of this and have a beard and growing a beard. Damn it. You’re doing the 50 K I might do the 50 now, so good man these are blue light blocking glasses, you know? Because there’s one this one guy show me one this really nerdy yellow like super like

orangey glasses and they make you look stupid. I know I won’t be wearing next week.

Yeah, do you don’t think the big square bc birth control glasses make you look stupid though right now, man. No, I can’t I can talk like this. Nobody will.

But a lady repellent. Yeah, exactly. say wait a second. Are you wearing those or are you being forced to wear this?

What this one glasses. Yeah, I’m just kidding.

You look good. I was just wondering maybe you’re making you know this light and blue light blue light blocking. I’m still confused. Why are you wearing blue light blocking glasses in the middle of the day or now? Yeah, well, it’s time. 5pm So, five 6pm So, all right. Well, before we tell everyone all about our AI problems, let’s see Chris, how you doing today? Man? Doing good, man. I hit the gym for like, I don’t know, like after another two week break for the first time again. Sore all over again. Hit the leg so hard. So yeah, like, I’m pretty sure you’re gonna feel the same way. Next week?

Yes, definitely. Yeah, I’m headed out. Taking a couple of weeks and hitting the road literally going to be gone for a couple of weeks and doing some trail running. So for those of you in the northwest, you know what mountain trail was? Yeah. We’re going to be doing a run around Mount St. Helens, as well as doing some visiting up there. Go to some campgrounds and stuff. So, Bradley, how about you? How are things on the East Coast today. Good. Happy to be here I’ve been trying to

do I’ve got a bunch of lead gen projects I’m working on. And so I’m trying to spend as much time on those as possible. But I’ve had a really good month in real estate flipping land and I’ve got a lot of deals coming in right now. So it’s kind of hard because I’m, I’m conflicted, the real estate money is really damn good. So I have to do I have to pursue that when it comes in. But at the same time, I’ve got other projects I’m trying to work on. So it’s kind of difficult balancing right now, but I’m happy to be here and got a lot of stuff coming up. So that’s the end. Well, we got a few things I want to mention to everybody real quick. First of all, is kofu. Live as we’ve been saying that is still on, we got a lot of cool,

cool stuff we’re going to be talking about. You can find out more about that at Boku live.com not just the cool stuff, but also what you can get. So head over there, check out the VIP ticket, I highly recommend it. We have priced it accordingly. We really want people to grab the VIP ticket and get

The most out of this. But if you want, you can grab the VIP plus as well and get some one on one time with us, which if you were going to book that separately, I mean, we know roughly what each other charge but I didn’t sit down and like calculate it out, but it’s a hell of a deal. So if that’s something you want to take advantage of, go grab one of those. There are limited number of those because we can’t just sit around talking to everybody all day. Unfortunately, we do have our own businesses and agencies to run. So go and check those out. We got some more information coming out later in August about the guest speakers and exactly what they’re going to be covering. But we got some great stuff. Jeffrey Smith is going to be joining us again and we’ve got two more agency owners along with Rob Beal and dedhia is going to be giving a case study to so tons of stuff and more. More to come. So again, poku live.com. Now, something else I want to talk about and Bradley, maybe you can share some info. I just got the link to this. You’re going to be talking with Jeremy from Press Advantage on Monday. Correct.

Yes, Monday at 3:30pm.

We’ve got another webinar with Jeremy, one of the CO owners of Press Advantage, which is the press release service that we’ve been using. I mean, primarily for several years now I’ve been with Press Advantage for six since. They’ve pretty much since they launched, so five or six years, maybe even longer than that. But anyways, he only opens up the subscription offers that he’s done for us. Rarely, let’s put it that way. Very rarely does he open up those subscription offers. And he’s, um, he’s prepared or planning to do that again next week. There are some new features that are been rolling out for Press Advantage and it’s just a good time to do so. And we’ve been asking him to open that back up again for some time. So he’s, he’s actually doing that for us next Monday at 3:30pm. So be on the lookout for the link. If you don’t, if Adam doesn’t post it here, you’ll get it via email plus in the groups and sign up for that any of you that are using press releases consistently for your marketing, whether it’s for clients or your own projects, we highly recommend them. They work incredibly well. I use them a lot. And so if you’re doing a lot of them, it’s probably best in your best interest to have your own subscription. And next week’s a good time to get it. So be there. Definitely, yeah, so that’ll be Monday. 3pm Eastern, and I thought will be Say that again. I believe it’s 330 Let me double-check. No, it’s 3 pm. I’m sorry. Yes. 3pm. Okay, so 3pm Eastern, and we will be sending out an email about that. I did just post the link. So stay tuned for that. But if you are interested in what press releases can do for you, then I highly suggest showing up plus Jeremy like Bradley said it’s gonna have a very special offer going with that. Yeah, real quick, guys. If anybody you know, before you even go on the webinar for that if, if you want to see how to use press releases in a way that just works incredibly well. Just go to our YouTube channel and search for press release SEO, and you’ll find

The webinar that we did, it’s also at MGYB. If you look in the webinar section on MGYB, the store, you’ll see that there’s we did a Marco and I did a webinar about how we use press releases and PR silo stacking. So essentially siloing press releases together. And it works really, really well. And I would highly recommend it if you’re on the fence or considering getting your own press release subscription that you go watch that webinar first so that you have an idea of how powerful they are and how to use them the best way. Definitely, will Bradley beat me to it. I was going to say speaking of MGYB and a lot of you guys took advantage of the awesome Fourth of July sale we had last month. There’s still some good stuff going on. If you had some updates coming so go check out mg y v.co for your done for you services. But yeah, as Bradley said up there, you’ll see the little webinar button click on that. And then there’s a bunch of the best practices webinars which is just basically free, great training information. So go check those out. So here’s a bit of something Why don’t we bundle the Press Advantage offer with Local PR Pro I’m just throwing it out there we don’t have to decide right now but I mean it just it goes hand in hand let’s let’s work it out and make them an offer they can’t refuse so they get results right away the way we do that. And one more thing before we go I don’t want to set any hard dates because it’s a work in progress. But there’s something coming for Syndication Academy. Yeah, look new flavor.

We’re working on it. We’re working on it guys. Let’s say sometime towards the fourth quarter of the year sometime. Look for it. It revamped updated when I bought properties. I don’t know how you can make the best better but we are.

Yeah, yes. Yeah. And I was gonna say I was gonna turn into t test I’ll keep this one short because we can’t really say much about it. But yeah, the webinar go get signed up for that. Keep your eyes and ears peeled about Syndication Academy and Bradley’s going to be doing some testing for some additional link building based stuff. And we’ll just leave it at that for now and say that, should that go? Well, that’s definitely something we’ll be letting everyone know about. Yep.

Cool. All right, guys. Anything else before we dive in? We’re good. All right. Let’s do it. Grab the screen.

You guys are seeing my screen correct?

Yep. So yeah, right.

What Phone Number To Use When Setting Up The GMB For A Local Lead Gen Site?

jump right into it. So olana says, Hi guys. Setting up a local lead gen site. Haven’t got a phone number for it yet. Would you wait until after you have the number to set up the GMB? Yes, I think you have to actually you have to have a phone number. As far as I remember. I haven’t set up a GMB in quite some time, but I’m pretty sure you have to have a phone number. Also, which of the following Do you use for lead gen an 800 number, a one 300 number. I’ve never even heard of that mobile or local landline with a reader.

I prefer using call rail. I still use call rail. I’ve used call fire in the past and I’ve got a ton of numbers in call fire comm that I would like to port over to call rail is a better platform. It gives you a ton more features. It’s inexpensive, but it takes it’s a long process of porting numbers. So I just have two accounts. I’ve got call firing call rail. I prefer using call rail. Again, I use call rail for several of my lead gen assets as well as my own real estate business. Because I use a lot of phone numbers for tracking marketing purposes and stuff. But I really, really like call rail. Does anybody else have any suggestions?

Call rail. I can’t say anything else. It’s what I use. Yeah. And no, not an 800 number. All right. So if you’re going to work local, which your car it no matter where you go, you don’t want that 800 number you want that local number you want people kind of like that local numbers I’ve seen better results with a local number than an ad hundred number unless you’re widely known for having that 800 number. Does that make sense? Or did I lose everybody? So 100 works when you’re widely known like like, something like roto rooter, let’s say or plumbers nine one, that kind of thing. But if you’re local and you want people to you to want to create that familiarity it really helps to have that local number.

Yes, I agree. I use answerconnect.com to send phone calls into a call center so that the phone always gets answered. It screens the calls there’s a ton of benefits for using a call center. And I have been since 2013, the same account, answer Connect comm I really can’t say enough good things about them. And so they give you an 800 number but you can forward or redirect local numbers to the 800 number which is what I do. That way. You know, I can have multiple lead gen assets all funneling into that with their own separate local numbers, but all funneling into the same call center if it’s for the same service provider, essentially.

But there’s a lot of really cool things. And by the way, guys, I’m working on a lot of lead gen stuff right now, and I’ve got some case studies I’m working on that I’ll be making public, not just within our groups. And I’ve also got some things that I’m going to be introducing to everybody when I do make that case studies public that I think will help a lot of you with your lead gen business. I can’t really talk much about it right now, but I just kind of wanted to tease it. So there you go.

How To Generate Quality Content For A Niche Blog If You Don’t Like Writing?

The next question is, Hey, guys, I want to set up a niche blog, but I don’t like writing How can I generate the quality content myself for my niche blog? Will the generated content be good enough for niche blogging? Thanks, Content Kingpin.

When I first started in SEO and local lead gen way back in, you know, 2010 timeframe. I was actually doing blog posts. Right after, I’d kind of developed the Syndication Academy method, and because it was just working like crazy good, I knew that blogging was going to be the way to populate the networks and get results. And so I was actually blogging for industries that I knew nothing about. I was actually writing the posts myself. And it was incredibly time-consuming. And it’s frustrating because I had to learn a lot about the businesses and the topics and such. And I, fortunately, I got introduced to content curating, and I don’t remember who introduced me to it or whatever, but I kind of started reading about it. And then I bought a couple of courses about content curating, and some plugins and all kinds of stuff. And I started curating content and I got much more efficient at generating content. And he also I didn’t have to know as much about a topic because you can just find subject matter, you know, find articles on the web or content. It doesn’t have to be articles. It can be podcasts, videos, infographics, slide presentations, it could be a number of things that are based around the topic that you are writing about that are written by or produce the contents produced by subject matter experts or SMEs. And you can get really good and really efficient at producing content by just being able to find and locate content developed or produced by subject matter experts. And then curating it and creating a unique post based upon using, you know, snippets of content from the subject matter experts, it’s already been published. So that’s, you know, been my preferred method. And I was actually doing that on my own. I use some tools and some plugins at the time. But once my business got to a certain level, it was just way too time-consuming. Even with using curated content, I was too time-consuming for me to produce it myself. So I developed training and hired a virtual assistant and handed it over to them and she’s still with me today. By the way, her name is Esther she’s still my primary number one blogger that works for me right now.

But anyway, long story short, I ended up training multiple virtual assistants or bloggers or curators as what they are really, with that training. So I kind of polished it up a bit. And that’s what Content Kingpin is, which is one of our training courses. And it’s the same process that my bloggers all use today, I talked about a couple of tools, but we still primarily do everything manually. Just using like a like Feedly. For example, to the group and categorize content feeds that we know like and trust that then we can use to all So a quick glimpse my bloggers go in for whenever they’ve got to produce or publish a post, they’ll go in and just look at Feedly select that particular category or folder for the project that they’re working on. And it will show all the content that’s available than the recent content that’s available around that particular topic. And then they can choose a topic to blog about to curate a post about and then pick and choose a few articles that will either reinforce that the idea that they’re trying to convey with their posts, or sometimes they’ll do like argumentative posts where they’ll try to show in a different opinion from what perhaps others are saying. So they’ll show two sides of the coin, if that makes sense, as two different competing opinions about the same topic anyway, it’s great, it works incredibly well, it also creates co-citation. And so we highly recommend you check out Content Kingpin, it’s one of the best ways to do it. Not only that but if you were to use that site type of the system, the Content Kingpin method, then you can get away from doing it yourself. So you don’t have to publish I mean, I would learn it first. You know, learn it and understand how to do it first, but then you can actually put a virtual assistant that you hire through the course and have them do it for you, and you can kind of just managing and guide them until they get up to your standards. But that’s the best way to do it. Guys. I call it hands-free content marketing and it’s a great revenue source too because it really is simple.

Once you understand the topic concept is really, really good to anybody want to comment on that Content Kingpin doesn’t get enough credit for does what it does. People don’t understand it, I think because they get all the all this different information about unique content and duplicate content and all this bullshit that’s out there. That’s nothing. Really if it were so places like Huffington Post’s would not exist. Google News would not exist unless curated content was okay. But not only Okay, whether it was good I’d be how much traffic does it get Bing, Yahoo. All they do all day long is republish story. Huffington Post is a collection of republish story that all it is and all you’re doing with Content Kingpin is republishing the story. You’re summarizing them right taking power, whatever it is that you do it. And you’re adding your own commentary and proper attribution and it’s a done deal. I mean, it’s so simple. And yet people try to make it so much more difficult than it really should be. But yeah, totally Content Kingpin for the win. You know, and it’s interesting. I’ve just pulled this up because I did this and if you guys remember masterclass, we had a, we had a kind of a middle-tier webinar coaching program that we had called masterclass for a number of years. And I did this as a local case study, Gainesville home pros, and I’ve never done anything with it since I think that was back in 2015. Oh, look at that. It says account suspended. That’s interesting. That’s one of my Okay, well, anyway, I would sure like to show you that blog because that was curated content, the same method. My blogger Esther, who was the first one I trained using that method, produced all the content on that site using curated content, and they were beautiful posts and unfortunately, it looks like that account has been that hosting account perhaps has been suspended. I have done anything with it years. But I would like to show you guys some examples of that. But I don’t have anything that I can show you right now off the top of my head. But anyway, it’s it works really, really well the posts come out beautiful if you do it right. I would highly recommend going through Content Kingpin.

No, because there are a few things that you have to do in order to not infringe on copyright. So for example, you don’t want to curate images that can get you into trouble, asked me how I know.

Because you’ll get extortion letters from like Getty Images and other you know, asshole law firms out there that are just looking for people that have republished images without copyright, without rights to it. So there’s like a lot of things. There’s not a lot of things, but there are a few things that you really should do to make sure that you’re covering your ass when you’re curating content. So again, I highly recommend you go through the product, it’s through that program. It’s a really, really good program. It’s the same that we use today. You know, there are a lot of tools out there that can help you to manage content curating, but we’ve already.

He’s found that it really just is just as quick and easy because what happens with a lot of these tools is they stop being supported over time. We know one of them was Curation Suite that we actually promoted. And fortunately after promoting it, and after a year or so, like the support just stopped and it kind of fell off the face of the earth. The same thing with a bunch of curating plugins that I’ve used over the years, they just eventually fall off the market and they just don’t get supported. So we’ve learned to just stick with the manual process and it’s you know, once somebody becomes efficient with that process is really is a very efficient way to produce content. So you don’t need all the additional tools and plugins and things like that. So that’s why I recommend that product because it’s a Content Kingpin because it will teach you how to do it manually and then you can teach a VA how to do it by just putting them right through the same training. It’s a great question though.

What Training Do You Offer In The MasterMind That You Can’t Get In The Syndication Academy?

Jason says I’m currently in the Syndication Academy 2.0 and I was wanting to know all of the different features and benefits in the mastermind that you don’t get in the Academy. Is this all of these different training you offer in the mastermind if I joined the mastermind, can I get a discount for the cost of the academy? Okay, so first of all the mastermind you have direct access to my partners and me, as well as all the other members of the group, which we have a lot of really savvy marketers and agency owners and CEOs and such in our group. But you also have direct access to all of us to where you can ask us questions in the Facebook group at any time. We’re in there answering questions often. Plus, we each host our own separate webinars inside the mastermind. They’re bi-weekly webinars. So every two weeks each one of us hosts our own webinar. So you get to come to ask us questions at length during the webinars. Like you can post questions ahead of time for the webinars, we’ll do site audits, we’ll you know, look at your, your SEO, your you know, on-page stuff off-page stuff, we’ll help you with projects if you need it. Plus, as I said, you get to you know, come to ask me stuff, or Marco stuff or Adam, or Hernan or Chris any one of us. So there’s a lot of benefits in there that we don’t provide anywhere else we’ll go as deep into, whatever subject you want to go into, you know, and that’s one of the things that we can’t do on a free setting like this or any in any of our other groups. So the mastermind is definitely where you want to be if you want to get all that, as well as Syndication Academy is included in that. So you can cancel your Syndication Academy account if you join the mastermind because it’s included in that as well as all of our products under $300. Anything over $300 you get a significant discount. So there’s a ton of benefits to be in the mastermind. Anybody else wanna?

Yeah, I would just say Jason, if you just started Syndication Academy, if you’re just getting into it, then contact support and we’ll refund whatever you paid for Syndication Academy and you can or you can apply it towards them. However, you want to work that out, we’ll work it out for you. We always do. Why because membership has its privileges. So that’s why we do things the way we do and yes, I mean, above all else is this group of people like-minded people who are working towards what we call POFU position of Fuck you, where you have the kind of power and money where you can pick and choose your clients, your clients come to you instead of you going knocking on doors on $500 clients who are a pain in the ass. So rather than doing all that you getting all you get all of this training, you get the mindset training, you get the how-to get all of the collective knowledge, and then you have five, almost six years of webinars. Now some of them of course are dated, but we do we’re not doing webinars every week. It’s either Bradley or me like we take every other Thursday. You got Hernan, you got Adam. Yeah, Chris, everyone is giving you their perspective and their take on things so you get all of these different points of view, all of this all of these different experiences coming to you and helping you in whatever it is that you’re trying to do whatever it is that you’re trying to achieve. So it’s not just what you get as far as training. It’s the people and the relationships, the networking that you can do inside the mastermind like I know people who are working together in different projects, and we tell people to become the big fish in a little pond. But then some of them go on to and I’m gonna mention his name, for example, to dominate in the Fort Worth area. And you got another one in Minneapolis, St. Paul, the Twin Cities you got someone in the Dirty South, right South Carolina, Georgia area, who are Domini who may have started as the big fish in the little pile or becomes the little fish in the big fish in the little pond. But then they move to a bigger pond. So that we’re always pushing. We’re always encouraging people. That growth means you go to make more money until you reach a stepping point where you say, Okay, I met, hopefully, this is where I want to be, this is how I want to do it. And if I choose not to work tomorrow, I can do that because the process and the systems and everything else that I’ve gained through being in the mastermind, will take care of me not being it, the system is there, so I don’t have to be there. And I mean, just the way that this happened and how this happened, and how people finally are able to step away and say, Man, I can spend time with my family and I can relax and I can do the things I want to do, rather than having to do the things that I have to do things that I must with no other choice. So I think that that’s just one of the greater things about the mastermind is that mindset that awful, you’re going after that poof hopefully you get on that path. And it’s it becomes your magnificent obsession. I thank you CTF letcher for that. But it becomes your magnificent obsession. You’re going after that and there is nothing that can get in your way of achieving that powerful, that’s when you know that you’re there. And that’s what we’re there for. So, just because you brought up CT, and we don’t have a lot of questions, so I know we got time when we did the interview with CT Fletcher, I’ve created this text document. It’s been on my desktop ever since. And hopefully, nobody gets offended because CT Fletcher likes to cuss a lot. Say but here’s a lot of here are the quotes that struck me when we were at when we really were Marco interviewing him. I was on the webinar, but it was really Marco interviewing CT Fletcher, who’s a powerlifter. He broke a ton of records for a while. But anyway, some of these are really funny. I’m not gonna read them out to you, but you remember these Marco? Absolutely. I love them so awesome. I still watch them. Will will is king. Yeah, man. Oh, man. Oh, man. He’s so good. You ain’t pretty motherfucker. Yeah, you ain’t that birdie.

So funny. I mean, that one right there cracks me up too. I laughed out loud. Anyways, I just thought that was funny because I happen to notice it on my desktop the other day and I giggled about it. You just brought it up.

Would You Recommend A Subdirectory Or Subfolder On The Same Domain When Creating The Blog?

So anyway, Jason, next question says, Hey, guys, I have an e-commerce website using WordPress with WooCommerce. Would you recommend a subdirectory? Or folder on the same domain and load a new WordPress and create a blog? Yes, that’s what we’ve always recommended. I mean, I don’t do any e-commerce stuff. But I mean, in the past, I have done some SEO for some e-commerce clients. But it’s not something I’d like to do. So I got out of doing it, but we’ve always recommended it. So do you have control over like essentially a content distribution engine, right, and that’s WordPress is great for that? So you can either put it in a subfolder or directory of the root domain or what we always recommended was to put it in a subdomain instead. And that’s because a subdomain is still treated as content have a separate web entity or separate site, I should say, a separate website than the root domain. So that if you’re in your content distribution, you do something spammy, which if you follow our methods, you won’t have any trouble, at least, we, you know, as it stands right now, but Google could change everything in a moment’s notice. But we’ve never had any issues. But if you put in a subdomain, and you were doing something spammy or something, Google changed its rules, all of a sudden, and something became spammy, they wouldn’t affect the root domain, which is where your e-commerce site resides, it would affect the subdomain only. So we always prefer, like, you know, you could put blog as a subdomain to whatever your domain is, or whatever you want it to be news or something like that. And that’s what we prefer to do. But you could put it in a subdirectory. But yeah, that gives you the opportunity then to do all your content marketing. Remember, if you’ve got an e-commerce site, and you’ve got product categories, for example, you can mirror those same categories. We talked about theme mirroring all the time.

If you don’t know what that is, you know, it’s essentially duplicating or mirroring your site structure on other assets. So you have if you have product categories in your eCommerce site, you could mirror those same categories as content categories, or you know, in WordPress, just categories are the same. You could title them and everything the same as what they are on your eCommerce site. And then you can publish posts, blog posts, or sporting posts. That’s kind of a link building method that in place them within those particular silos or categories in the WordPress site, distribute them out to a syndication network, mirror, all of that stuff on a G site, and our ys drive stack, press releases, all that kind of stuff. You mirror all of that together, and it works really, really well to push power to your, you know, your ultimate destination, which would be your e-commerce product pages. So you want to comment on that. Yeah, we used to recommend going to a subdomain because we wanted to protect the root cause we were doing. let’s admit it, we were doing a lot of evil stuff yes to the subdomains, we were blasting them to the point where if we had them connected to the route, any penalty would pass to the root. What we’ve done is we’ve taken a step out, because now everything goes through our SEO power shield. And so now the route is protected.

And so in order to push even more power, by all means, put it in a subdirectory because then you’re accruing everything inside the root when you go into that subdirectory rather than stepping in a subdomain, which is treated as a separate website, so you’re one hop away from your root domain anyway and you’re losing link equity. When you’re anytime that you’re one hop or more away, you lose link equity at the top. When you’re in a subdomain, you don’t lose that link equity is even when you’re in the root. You don’t lose that link equity when you’re in a folder inside the root. You don’t lose that link equity because you’re not a hub away. You’re in the root, now if you do want to protect it, then you just install in the dub dub dub. So that’s where you would do the root because that’s a subdomain anyway.

So that’s how you do it. But we have the SEO PowerShell it’s not necessary anymore. Because everything that we do goes through our SEO power shield, which amplifies and protects. That’s why we call it the SEO, power shield. It powers it up, it amplifies and it protects it shields it and so that my recommendation would be totally totally unless you’re planning on doing a whole lot of evil stuff to that subdomain go with a sub but with it should be with a folder inside the root.

What Type Of Brand Property Link To Use In A Press Release?

Awesome. So next is BB BB. Look, you’ve gotten better, buddy. Your questions are a lot shorter and not quite as many. So I think we’re finally getting through to you, man. And I’m just giving you our time baby. It’s we’re always like having you here but he says Hey guys, number one does that the link to a branded property in the press release should be to the property or to one of its pages that were syndicated by RSS. Well, it depends on what you’re doing. But so, my strategy and again, it’s covered in the press release SEO, or piece PR silo stacking webinar that we did Marco and I did. Again, you can find that at MGYB or just go to youtube.com slash semantic mastery use the channel search feature search for press release SEO and you’ll find it you know, right at the top go watch that. Because what I prefer to do is we you know, we’re constantly blogging for clients or for projects period. So that populates syndication network, right, we’re building topical relevancy and depth to our silos, right depth to a particular topic. And then they syndicate out to syndication networks, right. And within every single post, within the proper silo architecture, we’re always linking back up from the post back up to the top of the silo page, which is the page that we’re trying to drive traffic to. Right. So what we do what I do is I always, you know, I like to publish press releases that are highlighting or showcasing a recent blog post. And that links to the blog post URL, which within the blog post, actually links back up to the page on the site. But I mean, you don’t have to use that strategy all the time. That’s what I do. Because I consistently publish press, we’re consistently blogging and we’re consistently publishing press releases for all of my clients or my lead gen asset. So it just works out really well because we’re providing deep links, so links further down into a silo that helps to power up with proper silo architecture, it helps to power up the entire silo and helps all of the different keywords that we’re targeting within the silo start to rise or surface in the search engines because of those deep links, right. So that’s my preferred method because it adds more diversity and it’s linking to multiple points.

Within the main money site, as opposed to always constantly hitting the homepage or just the product or service pages, the top of silo pages in other words, so I like to do deep links, but it depends on what you’re doing. If you’re not doing a lot of press releases, if you’re you know, you only got a budget for a handful of them, then it might be better to actually hit your homepage and or your top of silo pages, that kind of thing. So it really just depends on what your overall content marketing strategy is, and what you’re going to be linking to, you know that that’s going to determine where you’re going to link to from within your site. Okay.

That’s it that said, I always almost not 100% but we almost always link from within press releases to a page or post on the money site. Unless we’re doing a two-step which again, go watch the press release SEO webinar, and you’ll understand what I mean. But for example, if a client as all my local clients have Google My Business profiles. So if we publish a post when we publish a blog post on the blog, my blogger also for most of my clients will end up publishing a GMB post that points a link back to the blog post. So essentially, the GMB post is nothing other than a summary of the blog post itself with the same featured image as the image for the GMB post the photo, and then the button link, the Learn More button link links back to the blog post. So sometimes our press releases will actually link to the GMB post URL, because that ultimately links to the blog post URL, so the two-step process there. But you can also and I’ve talked about this almost every week now for the last like two months on Hump Day hangouts baby so I’m sure you’re aware of what I was what I’ve said. But you know, if you’ve got particular keywords that you’re trying to push, then you can actually go extract the post URLs from like, for example, the blogs on your syndication network, so blogger, Tumblr, WordPress, you can go extract these post URLs that are where the re-syndication or of the published the post that you publish targeting those keywords. And you can link to those within press releases too if you want to because again, that’s tiered link building. So it’s helpful in anyone, but you don’t have to. I prefer to link to those blog post URLs using daddy as link building from an MGYB because I like to use the press releases to link directly back to the money site, or two primary tier one assets, such as a GMB profile, GMB map, Id page, any one of those types of things when it comes to that.

That was a good question. By the way, bb though. Yeah, that that was a really good question. Now, I mean, the link building varies it depends on how much power you’re trying to push and where and everything is gonna be where it’s needed, where everything’s needed. Because sometimes it’s just one press release, push, can get you to where you need to be. Other times, you’re going to need way more. Yeah, there are other times when you’re going to need even link building into the press releases. There’s no one set rule because sometimes it’s just the SEO power shield coming, coming in, right coming online. And that’s enough. And sometimes it doesn’t even have to do with the competition because we’ve seen it even in some tough keyword sets that you start ranking like right from the SEO power shield. So this totally ended depends on the no definitive answer for this, other than, you’re going to have to get your press release. If you’ve set it up correctly. And you hit your top-level category rather than just like everybody does your homepage. Then your top-level category will flow and it’ll push all of that power so that everything benefits from it, including the top-level category, not just the longtail keywords, it’s how we teach it now. We teach people to go from the top-down instead of bottom-up it

It’s a little different, it’s kind of the same thing except we’re going. For example, if we want to rank for gold futures, this is just an example. It’s incredibly difficult to rank for that. But we would go even one, one level higher, we would go after the gold category, the entire gold category to pull up the gold features category instead of trying to push it up with all of the long tails. And I’ve seen that it has a greater effect when you try to go for that top-level category. on everything else, not only the longtail but the subcategory that you’re after. So I’m always telling people you go one level up. So keeping this in mind, then it’s up to you. I always tell people that we have to be scientists when we’re gauging how it is that we’re going to do this. What effect we’re trying to create, you’re going to have to create your link building and press releases are part of link building. You’re going to create it so that whatever you’re trying to benefit the most guests

The most benefit out of what you’re doing. And so you approach it that way. Yeah. So it varies. That’s the short answer. It varies. It depends, right?

Can We Use The PR Stacking Strategies With Article Directories?

Next, can we treat an article direct article, an article directory as press releases, meaning publishing, as the PR stacking and also linking to actual prs? Okay, I don’t do any article directory stuff I haven’t for years, not saying that it can’t still be useful. I just haven’t because they’ve been known to be spammy. I think a lot of the links from those get discredited. It’s much better to get like, you know, articles instead of being published on article directories, which were always known as SEO like, honey, honey, what do you call them honey, honey holes or whatever you call them. But I’m not saying that it won’t work because I don’t know. I haven’t tested it in years. If I was going to do it, maybe I would do it. Where I was only linking to SEO shield assets or like you say, can you link to PRs? Yes, that would be fun because press release wherever press releases published is going to be able to handle those type of links, you may be able to push good link equity to them, or even, it doesn’t really matter because they’re not your money site. So I, I, again, I haven’t used article directories in probably five or six years.

And so I don’t really know whether they’re still viable or if they’re still helping at any level. But if I was going to use them, I would do it too. I would use them to link only back to tier one asset not directly to the money site. And press releases are a great thing to link to. So, Marco, I know you don’t use article directories either.

I used to, it’s not necessary anymore. I don’t need to go that far. Right. The way that we’re doing it pushes so much power that we don’t need to go. I mean, when you’re already at number one, like how much better can you go than the number one.

So maybe at some point with some of the case studies that we’re doing and everything else that we have coming on e-commerce and everything else that we’re experimenting. Yeah, I would say that we can do that. But right now, or maybe we need to do that. But right now the way that we’re doing things is not necessary.

What Do You Mean By Kitchen Sink Spam?

Agreed. The last question was, what do you mean when you say kitchen sink? It gets me confused. Yeah, when I say kitchen sink spam, or when we say that, that just means using link building tools and throwing every kind of link like even some real spammy stuff, at whatever your target is. So like when we say you can throw kitchen sink spam at it, it means you could use some of the most god awful links in the world and throw them at, you know, point them at a particular target and still benefit from it. We would never encourage anybody to do that with their money site. And in fact, we prefer to still use better links.

Even if you’re using spam tools, for example, like you know, our link building master dedhia he uses a ton of link building tools but he always recommends that your the links that he builds to whatever your targets are, which we always recommend tier-one entity targets or your SEO shield essentially. But he always likes to suggest recommends using two layers two levels of contextual web two Dotto links. And then throwing if you want a third tier of links, you can throw kitchen sink spam at those contextual web two dot o links. So that’s what we mean by kitchen sink spam, it means pretty much anything under the sun, that’s a link. And a lot of those would be toxic if they’re not used properly, but they can still provide a benefit if used properly. And that’s what we talk about when we talk about you know, you can hit SEO power shields with kitchen sink spam, and they’ll end up ranking. We don’t recommend it. We still recommend using the contextual web to Dotto links. Add your first and second-tier links that are being built to your tier one assets. But you can always throw kitchen sink spam behind that if you wanted and still receive a benefit Mark has done several tests I have to, but we even did the Marco and Rob did the kind of public case study for the DC plumber and just hit it with like over a million kitchen sink spam style links, including porn porn links, and it ranked and it’s probably still ranking today. So and we just had someone in RYS Academy reloaded last week, come in and tell us that they tried the million kitchen sink, spam link test and got really good results and 89% increase in traffic month to month. Wow. So it works. However, think of it this way. If garbage links work, how much better? Will quality links work? How much better will the way that we do the tiered link building right? contextual tiered link building

How much better is that, not only for now but long term when they come looking? The first thing that they look for is that kitchen sink spam, that that the automation is is what Google is looking for. And we’re kind of hiding in plain sight because we’re not giving them what everybody else is doing. We’re doing it a little bit differently. And it just playing work. So when you’re thinking about going after that, that million links, and yeah, you can pay 50 bucks in fiber, and there’s going to be complete TSA, and it’s going to be truly, truly garbage type of stuff that you don’t want to look at. Why would you do that to your project? Why would you do that when it can show up in your link profile? Do you want that? Because we had that showing up for DC plumbing. We had those links index, man. And seriously, you didn’t want your kids looking at that you didn’t want you to want to be sitting there with your wife. Looking at some of that stuff that was coming through it was it was like, the really bad garbage man.

So why would so when I’m talking to people, my question is if you want to test and you don’t care, you don’t care what shows up in the link profile, you don’t care about anything. You’re just trying to make you make some money. It’s a fun test, then, by all means, do it. But if it’s something that you care about, why would you mistreat something that you care about that one?

Agreed.

Can You Blast The Press Release And Drive Stacks With Backlinks Without Negative Impact On The Money Site And GMB?

Okay, next is Gordon, what’s up Gord? It’s been a while he says, Hey, guys, hope you’re safe. And well just have a quick question. When using press releases or an ROI S Drive stack through the MGYB store. Can you blast either or both of them with hundreds or even thousands of backlinks without any negative effect on your money site? Or GMB listing? And if so, will that increase the SEO juice flowing to either entity and help them to rank? Thank you very much. Yeah. And that’s, I mean, that’s exactly what we were just talking about.

We prefer to build links to our tier one entity assets such as the SEO power shield, our last drive stack, g site press releases the organic press release organization page, you know, the idx page, anything like that. And that’s if you set it up correctly, you’re not going to have any negative results whatsoever, which is why we set the things up the way that we do. That’s why we call it the SEO power shield because it shields it’s like, I’ve always called it an SEO firewall, right? It creates a firewall around your money site. And so that’s exactly what we’re talking about. embeds and or backlinks work really, really well. In fact, you can even take your money site it for example, and you know, embed it in a G site and then hammer the G site page with backlinks. And that’s going to help your money site page benefit without there being an actual direct hyperlink on that page. Does that make sense? So yeah, that’s what we were just talking about. With Bibi’s question when we just hammer our assets with backlinks because it helps to push ultimately it flows down through to whatever our target destination is, which could be a GMB asset.

Could be a Google Site could be a money site. It could be all three of those. So yes, that would work. Any comments on that?

Should You Interlink A Post If The Main Article Has 5 Jump Links?

No, that’s perfect. Pavlos up, he says, Hey guys last time, I missed an opportunity to say thank you. Well, you’re welcome. Pavlo He says, question in one of your videos, you said that I can copy main silo page content and create a post. The Post will be canonicalized back to the main article, the canonical link itself will be a jump link to the Main article.

The question is should I interlink these posts if I have if the Main article has five jump links, and I’ve created five posts from the main content? I think I kind of vaguely remember this conversation we had on Hump Day Hangouts, but I’m not quite following the question. I think what, what I was talking about if and hopefully, I’m not off base here, but prefer using long-form content now for content for websites or for money sites, instead of in the past, like, you know, five years ago, you know, you could create a kind of thin content type of silo page. And then each supporting a keyword that you would find within your with your keyword research. So all of the supporting keywords that you would stack within a particular silo, I just always use spreadsheets for that. So I create a column but my top-level keyword at the top, you know, the column header, and then I would go extract all of the relevant supporting keywords and key phrases and put them in underneath that in that same column right in a spreadsheet. And then that would be that that goes to my bloggers, for them to produce content around so that they highlight one of the supporting keywords within the correct silo. And it used to be that I would create kind of thin content, top of silo pages, and then target individual longer tail keywords with blog posts, but that becomes repetitive redundant. And it doesn’t work as well what I found as having a long-form top of silo page now, that contains a lot of those supporting keywords so that broken down into subheadings, right, so and I think that’s what you were talking about is when I mentioned that you can create long-form content, and even put a table of contents with jump links at the top of the content, which is really good for SEO. And then you can actually create blog posts targeting those longer tail phrases that are already present on the silo page itself right to top of silo page that have jump links to them and then link from those supporting articles within the blog post to those jump links. Because then it’s, it’s, it’s linking to the top of silo page, but it’s also reinforcing that longer tail subheading or keyword, right, so that’s supporting keyword. If that’s what you’re talking about, then let’s see. The question is should I interlink these posts with the Main article as well? Five jump links. And I’ve created five posts from the main content. Yeah, I mean, I don’t I can’t get too far into this Marco would kill me if I did.

But if you’re interlinking, your supporting posts correctly, daisy-chaining them together then and they’re just linking from post to post. And from within each post linking back to the top of silo page, even if it’s at a jump link, a jump link to the top of silo page to some section on the top of silo page. Yes, that would work. That would work really, really well. Actually. Any comments on that Marco?

Sorry about that.

A lot. Ah, no, it’s not really something that I’m willing to talk about in a free gotten a free forum like this. They are not going to get into that because it just puts so much power and it gets around everything that Google can throw at you. So no, that’s fine. We’ll leave it at that. Okay.

But yeah, just get creative with it. Think about you know what you’re doing with your structure. And I don’t like to if I don’t know where you say you can just clone copy main silo page content and create a post, I wouldn’t, I wouldn’t do that on the same site what I was talking about with cloning or copying or mirroring, right is within the G site. Right. So if you’ve got your top of silo page, and you’ve got all the content on the page, you can always create, we recommend mirroring that top of silo page on the G site. And then if you had supporting posts within that category on your money site, I don’t typically duplicate or mirror posts onto a G site unless I’m having trouble ranking a particular keyword in which case then I will create child pages on the G site that is each child a one to one ratio, child page for every post within that silo, and then just embed those in there and that’s what I was talking about with the jumping links, you can actually create jump links from the G site back to the money site there. But again, that’s more kind of mastermind stuff or heavy hitter club stuff. So hopefully you got some value out of that. But I wouldn’t copy top of silo content and republish it on the same blog from your money site. I wouldn’t. Personally I wouldn’t do that I would have new content curated, not written because I use curated content for blog posts, the curated targeting the keywords that I’m trying to push that is on the top of the silo page if that makes sense. Okay.

So another good question.

Jason says thank you. Yeah, so he’s already watched all the Syndication Academy videos, that’s okay. If you join the mastermind if you just joined recently, the Syndication Academy join the mastermind will up make it worth your while we’ll refund your Syndication Academy purchase or apply it towards your first month of mastermind or something like that, and then you can cancel that subscription. So, yep, baby says great. We’re almost

What Are Your Thoughts On The Statement That You Can Flatten A Complex Silo Into A Simple Silo?

Got a timer almost out of question. So this is good timing maybe says great. What do you think of the statement that each complex silo can be flattened to a simple silo? And if a site isn’t that big, is it better to do the flat? Yes, I always, always recommend using simple silos where possible and guys, I’m going to be updating the training, I was really hoping to get that done for today, but I didn’t. And so I’ll try to have it done by next Wednesday. But in the process, street process doc that I created for our methods and for me, you know, our methods are what we sell as done for you services and MGYB for those of you that aren’t aware of it, if you go to semantic mastery comm slash process, I’m going to bring it up. It’ll you guys can take a look at this. For those of you that haven’t already been exposed to it, this is the process street process doc that I created to that has a lot of training in there with a lot of it’s the why we do what we do.

And what you can expect from it the How is we point to our training products for the how but or the where to get it as the links over to MGYB but these are the website silo architecture, the training videos that I created, you know, five years ago or whatever, they’re, they’re still valid, but my overall process has changed slightly right it’s evolved slightly and so I’m going to redo those silo training videos where I go into what a simple silo is what a complex silo is a difference between a physical silo and a virtual silo and what I prefer to use and why I’m going to redo those videos and that will go into here the website section of the worry list entity based SEO process doc and when I do hope I’ll have this done by next week guys I really wanted to get it done by this week but I haven’t even started on it. So I’ll try to get it done by next week. And then again guys you go to semantic mastery comm slash process and you take a look at all the stuff that’s in here. There’s a lot of training here. And so anyway, that said, Yes, I always recommend a simple silo. For most projects. I’m not going to say for the most projects for most local projects, which is what I do, almost exclusively, simple silos will suffice. I used to always try to build complex solids because I thought it was going to be better. And then maybe there is some benefit to it. But what I found is a complex silo is complicated. Hence the name complex silo. And so it’s difficult to build it create some kind of funny issues that are hard to reconcile with the URLs with the slugs and that kind of with permalinks and that kind of stuff. So I prefer to stick with a simple silo, it’s much easier to manage, it’s easier to map out when you’re in the build process. So I like using simple silos for most local projects. That’s all that is ever needed. In fact, with a simple silo, if you’re using our methods, you’re going to be the on-page SEO is going to be far superior to what most of your competitors are doing anyways. So it’s not really necessary to do a complex silo. If you’re doing a very broad site with a lot of categories and subcategories, then you might be necessary to do a complex silo. But, as I said, I always try to simplify where possible. We’ve had a ton of people over the years, join one of our groups, and they map out this incredibly intricate silo map of a site. And they, you know, probably spend hours and hours and hours mapping it out and creating drawings to show the silo structure and everything and then they present it and say, What do you think you think this would work? And it’s like, Well, yeah, but it could have worked, you know, eight levels previous, where it was like a much simpler build, and you got to save yourself a ton of time. And we don’t say that to pick on anybody, but it’s because I think we as SEO types, try to overcomplicate stuff all the time, and I’ve learned over the years to try to simplify as much as possible and get results with a much simpler process and simple silo structure is the way that I prefer to build 90 95% of my sites.

commenting. I totally agree. I don’t know why people get themselves into trouble with complex silos like right from the start. Yeah, if it’s a brand new project that there’s no need for for a complex silo, unless it’s like, I don’t know, like some type of e-commerce website and you’ve seen those where there’s a bunch of complex subcategories and while category, subcategory, sub-sub categories and all of these things that really complicated but I tell people to look in the beginning, you’re good with your homepage, and three categories, three top-level categories, the three main keywords that you’re going to go after to start making money, push all the power that way, as needed. And as you see more opportunities for top-level categories. You add them, right because then your whole setup is done. And whatever you add is going to benefit from everything you’ve done previously. But if you start mapping it

Out complex from the beginning. How are you going to push the power that that’s going to need for every page and post and subcategory and sub subcategory that you’re trying to create? you’re dividing up the PageRank in such a way that it’s not going to push the initial power that it could have. There’s no way because there’s no way to keep the link flow going the right way. Let’s put it that way. Yeah, but if you keep it simple, minimize the number of categories Don’t try to go after everything at once. But just three, three categories. That gives you enough to write for about four months when you get our D keyword research. I’m sorry, that that’s not available right now. But I did keyword research gives you enough to write about four months on those three top market level categories on those silos. And then you can go and see like which one is more complicated, and you just break it up instead of making it a subcategory? You just make it another category that’s related to that one category that you already have no need to overcomplicate things I hate when people try to do that. It doesn’t have to be all that difficult. Yeah, and it’s fine because like I said, we’ve experienced that a lot over the years, and I’m not gonna lie. In years past I did the same thing, I would always approach new projects with the complex silo, trying to map all that out. And it just it became overwhelming, it became too much of a bitch too, you know, too difficult to manage the projects. And again, it creates a lot of funky issues, if you’re trying to share subcategories with other categories, especially in local like, for example, if you have, you know, your topical or service-based silos, which would be like, you know, like Tree Removal would be one silo, for example, and another silo could be tree trimming, which in reality, I’ve learned over the years that you really don’t even need to create silos for Tree Service sites because they’re all synonyms for each other. Google considers tree removal and tree trimming as synonyms anyways. But most of my tree service projects are

Still siloed like that. And if you were trying to duplicate location-based silos within each one of the topical or service-based silos, it creates some real funny URL issues that you have to reconcile. And it becomes difficult to do so or vice versa, if you had location-based silos, as your top-level silos, and then you tried to have subcategories of services, then it creates some issues too. So I learned a long time ago just to go with the simple silo structure, so much easier to manage so much easier to handle. So anyway, yeah, I totally recommend going with simple silos where possible. The last question and we’re at five o'clock. So this is a good stopping point is BB says should we have a form in the branded properties for collecting leads? Absolutely. If you’ve got form code that can be embedded in other sites, absolutely. I’m actually using I’m not going to talk about what I’m using just yet because it’s part of the case studies and I’m working on but I’m using a new lead generation tool.

It helps that has a form builder in it that works really, really good. And I’m actually embedding the form and multiple properties. Now g sites, you know, a lot of different places that I’m actually embedding the forms now because they work really, really well. And they direct all the leads back to one central location that then gets distributed out. So yeah, absolutely, there’s no doubt, I always try to put most of my businesses run on phone calls more than a phone like. In other words, the leads that I generate for businesses are more phone call leads than they are web form submissions, but I don’t ever want to not provide that as an option. So I used to, I used to really just push phone calls, but now I’m pushing the lead form submits as well, because I’ve got a really cool application that I’m using that helps to distribute the leads to wherever I want them to go. And again, I’ll reveal some of that in the coming week’s guys, but I absolutely recommend if you have a form, form code that can be embedded on other sites use it. Okay.

All right. Thanks, everybody for being here.

We will see you guys next week. Thanks, Marco for sticking around. All right. Have a good one. Thanks, everybody

Weekly SEO Q&A – Hump Day Hangouts – Episode 299 published first on your-t1-blog-url

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Weekly SEO Q&A – Hump Day Hangouts – Episode 299

Click on the video above to watch Episode 299 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

All right, welcome everybody to Hump Day Hangouts. This is Episode 299. We’re one away from big Episode 300. I’m gonna call this episode where everyone is getting old and wearing glasses except Chris. I just realized all of us are now wearing glasses except Chris. Yeah, well, you guys spending too much time in front of your computers. There we go. Yeah, gotta change it around. This is the year we try to get ourselves off to the computer. So anyways, welcome everybody to Hump Day Hangouts. We’re gonna say hi, real quick catch up with everybody. And then we got a couple quick announcements before diving into the questions. So I’ll start on the bottom here since it’s cloudy weather element Marco. How you doing today? I have my lights on. That’s why it looks so bright. Yeah, it’s raining. It’s supposed to be raining. So finally got me with the lights on. But I can’t complain this nice a warm, actually. I’m kind of trying to hide trying to blend into the background. So Google doesn’t see me.

It’s all good man. I’m gonna

Having a good time.

Outstanding All right. Well, let’s work our way around. Hernan you got those new glasses what’s going on with you?

Yeah, man, I’m just trying to trying to blend in. I got I got glasses and now you got glasses. I mean yeah man we get rid of this and have a beard and growing a beard. Damn it. You’re doing the 50 K I might do the 50 now, so good man these are blue light blocking glasses, you know? Because there’s one this one guy show me one this really nerdy yellow like super like

orangey glasses and they make you look stupid. I know I won’t be wearing next week.

Yeah, do you don’t think the big square bc birth control glasses make you look stupid though right now, man. No, I can’t I can talk like this. Nobody will.

But a lady repellent. Yeah, exactly. say wait a second. Are you wearing those or are you being forced to wear this?

What this one glasses. Yeah, I’m just kidding.

You look good. I was just wondering maybe you’re making you know this light and blue light blue light blocking. I’m still confused. Why are you wearing blue light blocking glasses in the middle of the day or now? Yeah, well, it’s time. 5pm So, five 6pm So, all right. Well, before we tell everyone all about our AI problems, let’s see Chris, how you doing today? Man? Doing good, man. I hit the gym for like, I don’t know, like after another two week break for the first time again. Sore all over again. Hit the leg so hard. So yeah, like, I’m pretty sure you’re gonna feel the same way. Next week?

Yes, definitely. Yeah, I’m headed out. Taking a couple of weeks and hitting the road literally going to be gone for a couple of weeks and doing some trail running. So for those of you in the northwest, you know what mountain trail was? Yeah. We’re going to be doing a run around Mount St. Helens, as well as doing some visiting up there. Go to some campgrounds and stuff. So, Bradley, how about you? How are things on the East Coast today. Good. Happy to be here I’ve been trying to

do I’ve got a bunch of lead gen projects I’m working on. And so I’m trying to spend as much time on those as possible. But I’ve had a really good month in real estate flipping land and I’ve got a lot of deals coming in right now. So it’s kind of hard because I’m, I’m conflicted, the real estate money is really damn good. So I have to do I have to pursue that when it comes in. But at the same time, I’ve got other projects I’m trying to work on. So it’s kind of difficult balancing right now, but I’m happy to be here and got a lot of stuff coming up. So that’s the end. Well, we got a few things I want to mention to everybody real quick. First of all, is kofu. Live as we’ve been saying that is still on, we got a lot of cool,

cool stuff we’re going to be talking about. You can find out more about that at Boku live.com not just the cool stuff, but also what you can get. So head over there, check out the VIP ticket, I highly recommend it. We have priced it accordingly. We really want people to grab the VIP ticket and get

The most out of this. But if you want, you can grab the VIP plus as well and get some one on one time with us, which if you were going to book that separately, I mean, we know roughly what each other charge but I didn’t sit down and like calculate it out, but it’s a hell of a deal. So if that’s something you want to take advantage of, go grab one of those. There are limited number of those because we can’t just sit around talking to everybody all day. Unfortunately, we do have our own businesses and agencies to run. So go and check those out. We got some more information coming out later in August about the guest speakers and exactly what they’re going to be covering. But we got some great stuff. Jeffrey Smith is going to be joining us again and we’ve got two more agency owners along with Rob Beal and dedhia is going to be giving a case study to so tons of stuff and more. More to come. So again, poku live.com. Now, something else I want to talk about and Bradley, maybe you can share some info. I just got the link to this. You’re going to be talking with Jeremy from Press Advantage on Monday. Correct.

Yes, Monday at 3:30pm.

We’ve got another webinar with Jeremy, one of the CO owners of Press Advantage, which is the press release service that we’ve been using. I mean, primarily for several years now I’ve been with Press Advantage for six since. They’ve pretty much since they launched, so five or six years, maybe even longer than that. But anyways, he only opens up the subscription offers that he’s done for us. Rarely, let’s put it that way. Very rarely does he open up those subscription offers. And he’s, um, he’s prepared or planning to do that again next week. There are some new features that are been rolling out for Press Advantage and it’s just a good time to do so. And we’ve been asking him to open that back up again for some time. So he’s, he’s actually doing that for us next Monday at 3:30pm. So be on the lookout for the link. If you don’t, if Adam doesn’t post it here, you’ll get it via email plus in the groups and sign up for that any of you that are using press releases consistently for your marketing, whether it’s for clients or your own projects, we highly recommend them. They work incredibly well. I use them a lot. And so if you’re doing a lot of them, it’s probably best in your best interest to have your own subscription. And next week’s a good time to get it. So be there. Definitely, yeah, so that’ll be Monday. 3pm Eastern, and I thought will be Say that again. I believe it’s 330 Let me double-check. No, it’s 3 pm. I’m sorry. Yes. 3pm. Okay, so 3pm Eastern, and we will be sending out an email about that. I did just post the link. So stay tuned for that. But if you are interested in what press releases can do for you, then I highly suggest showing up plus Jeremy like Bradley said it’s gonna have a very special offer going with that. Yeah, real quick, guys. If anybody you know, before you even go on the webinar for that if, if you want to see how to use press releases in a way that just works incredibly well. Just go to our YouTube channel and search for press release SEO, and you’ll find

The webinar that we did, it’s also at MGYB. If you look in the webinar section on MGYB, the store, you’ll see that there’s we did a Marco and I did a webinar about how we use press releases and PR silo stacking. So essentially siloing press releases together. And it works really, really well. And I would highly recommend it if you’re on the fence or considering getting your own press release subscription that you go watch that webinar first so that you have an idea of how powerful they are and how to use them the best way. Definitely, will Bradley beat me to it. I was going to say speaking of MGYB and a lot of you guys took advantage of the awesome Fourth of July sale we had last month. There’s still some good stuff going on. If you had some updates coming so go check out mg y v.co for your done for you services. But yeah, as Bradley said up there, you’ll see the little webinar button click on that. And then there’s a bunch of the best practices webinars which is just basically free, great training information. So go check those out. So here’s a bit of something Why don’t we bundle the Press Advantage offer with Local PR Pro I’m just throwing it out there we don’t have to decide right now but I mean it just it goes hand in hand let’s let’s work it out and make them an offer they can’t refuse so they get results right away the way we do that. And one more thing before we go I don’t want to set any hard dates because it’s a work in progress. But there’s something coming for Syndication Academy. Yeah, look new flavor.

We’re working on it. We’re working on it guys. Let’s say sometime towards the fourth quarter of the year sometime. Look for it. It revamped updated when I bought properties. I don’t know how you can make the best better but we are.

Yeah, yes. Yeah. And I was gonna say I was gonna turn into t test I’ll keep this one short because we can’t really say much about it. But yeah, the webinar go get signed up for that. Keep your eyes and ears peeled about Syndication Academy and Bradley’s going to be doing some testing for some additional link building based stuff. And we’ll just leave it at that for now and say that, should that go? Well, that’s definitely something we’ll be letting everyone know about. Yep.

Cool. All right, guys. Anything else before we dive in? We’re good. All right. Let’s do it. Grab the screen.

You guys are seeing my screen correct?

Yep. So yeah, right.

What Phone Number To Use When Setting Up The GMB For A Local Lead Gen Site?

jump right into it. So olana says, Hi guys. Setting up a local lead gen site. Haven’t got a phone number for it yet. Would you wait until after you have the number to set up the GMB? Yes, I think you have to actually you have to have a phone number. As far as I remember. I haven’t set up a GMB in quite some time, but I’m pretty sure you have to have a phone number. Also, which of the following Do you use for lead gen an 800 number, a one 300 number. I’ve never even heard of that mobile or local landline with a reader.

I prefer using call rail. I still use call rail. I’ve used call fire in the past and I’ve got a ton of numbers in call fire comm that I would like to port over to call rail is a better platform. It gives you a ton more features. It’s inexpensive, but it takes it’s a long process of porting numbers. So I just have two accounts. I’ve got call firing call rail. I prefer using call rail. Again, I use call rail for several of my lead gen assets as well as my own real estate business. Because I use a lot of phone numbers for tracking marketing purposes and stuff. But I really, really like call rail. Does anybody else have any suggestions?

Call rail. I can’t say anything else. It’s what I use. Yeah. And no, not an 800 number. All right. So if you’re going to work local, which your car it no matter where you go, you don’t want that 800 number you want that local number you want people kind of like that local numbers I’ve seen better results with a local number than an ad hundred number unless you’re widely known for having that 800 number. Does that make sense? Or did I lose everybody? So 100 works when you’re widely known like like, something like roto rooter, let’s say or plumbers nine one, that kind of thing. But if you’re local and you want people to you to want to create that familiarity it really helps to have that local number.

Yes, I agree. I use answerconnect.com to send phone calls into a call center so that the phone always gets answered. It screens the calls there’s a ton of benefits for using a call center. And I have been since 2013, the same account, answer Connect comm I really can’t say enough good things about them. And so they give you an 800 number but you can forward or redirect local numbers to the 800 number which is what I do. That way. You know, I can have multiple lead gen assets all funneling into that with their own separate local numbers, but all funneling into the same call center if it’s for the same service provider, essentially.

But there’s a lot of really cool things. And by the way, guys, I’m working on a lot of lead gen stuff right now, and I’ve got some case studies I’m working on that I’ll be making public, not just within our groups. And I’ve also got some things that I’m going to be introducing to everybody when I do make that case studies public that I think will help a lot of you with your lead gen business. I can’t really talk much about it right now, but I just kind of wanted to tease it. So there you go.

How To Generate Quality Content For A Niche Blog If You Don’t Like Writing?

The next question is, Hey, guys, I want to set up a niche blog, but I don’t like writing How can I generate the quality content myself for my niche blog? Will the generated content be good enough for niche blogging? Thanks, Content Kingpin.

When I first started in SEO and local lead gen way back in, you know, 2010 timeframe. I was actually doing blog posts. Right after, I’d kind of developed the Syndication Academy method, and because it was just working like crazy good, I knew that blogging was going to be the way to populate the networks and get results. And so I was actually blogging for industries that I knew nothing about. I was actually writing the posts myself. And it was incredibly time-consuming. And it’s frustrating because I had to learn a lot about the businesses and the topics and such. And I, fortunately, I got introduced to content curating, and I don’t remember who introduced me to it or whatever, but I kind of started reading about it. And then I bought a couple of courses about content curating, and some plugins and all kinds of stuff. And I started curating content and I got much more efficient at generating content. And he also I didn’t have to know as much about a topic because you can just find subject matter, you know, find articles on the web or content. It doesn’t have to be articles. It can be podcasts, videos, infographics, slide presentations, it could be a number of things that are based around the topic that you are writing about that are written by or produce the contents produced by subject matter experts or SMEs. And you can get really good and really efficient at producing content by just being able to find and locate content developed or produced by subject matter experts. And then curating it and creating a unique post based upon using, you know, snippets of content from the subject matter experts, it’s already been published. So that’s, you know, been my preferred method. And I was actually doing that on my own. I use some tools and some plugins at the time. But once my business got to a certain level, it was just way too time-consuming. Even with using curated content, I was too time-consuming for me to produce it myself. So I developed training and hired a virtual assistant and handed it over to them and she’s still with me today. By the way, her name is Esther she’s still my primary number one blogger that works for me right now.

But anyway, long story short, I ended up training multiple virtual assistants or bloggers or curators as what they are really, with that training. So I kind of polished it up a bit. And that’s what Content Kingpin is, which is one of our training courses. And it’s the same process that my bloggers all use today, I talked about a couple of tools, but we still primarily do everything manually. Just using like a like Feedly. For example, to the group and categorize content feeds that we know like and trust that then we can use to all So a quick glimpse my bloggers go in for whenever they’ve got to produce or publish a post, they’ll go in and just look at Feedly select that particular category or folder for the project that they’re working on. And it will show all the content that’s available than the recent content that’s available around that particular topic. And then they can choose a topic to blog about to curate a post about and then pick and choose a few articles that will either reinforce that the idea that they’re trying to convey with their posts, or sometimes they’ll do like argumentative posts where they’ll try to show in a different opinion from what perhaps others are saying. So they’ll show two sides of the coin, if that makes sense, as two different competing opinions about the same topic anyway, it’s great, it works incredibly well, it also creates co-citation. And so we highly recommend you check out Content Kingpin, it’s one of the best ways to do it. Not only that but if you were to use that site type of the system, the Content Kingpin method, then you can get away from doing it yourself. So you don’t have to publish I mean, I would learn it first. You know, learn it and understand how to do it first, but then you can actually put a virtual assistant that you hire through the course and have them do it for you, and you can kind of just managing and guide them until they get up to your standards. But that’s the best way to do it. Guys. I call it hands-free content marketing and it’s a great revenue source too because it really is simple.

Once you understand the topic concept is really, really good to anybody want to comment on that Content Kingpin doesn’t get enough credit for does what it does. People don’t understand it, I think because they get all the all this different information about unique content and duplicate content and all this bullshit that’s out there. That’s nothing. Really if it were so places like Huffington Post’s would not exist. Google News would not exist unless curated content was okay. But not only Okay, whether it was good I’d be how much traffic does it get Bing, Yahoo. All they do all day long is republish story. Huffington Post is a collection of republish story that all it is and all you’re doing with Content Kingpin is republishing the story. You’re summarizing them right taking power, whatever it is that you do it. And you’re adding your own commentary and proper attribution and it’s a done deal. I mean, it’s so simple. And yet people try to make it so much more difficult than it really should be. But yeah, totally Content Kingpin for the win. You know, and it’s interesting. I’ve just pulled this up because I did this and if you guys remember masterclass, we had a, we had a kind of a middle-tier webinar coaching program that we had called masterclass for a number of years. And I did this as a local case study, Gainesville home pros, and I’ve never done anything with it since I think that was back in 2015. Oh, look at that. It says account suspended. That’s interesting. That’s one of my Okay, well, anyway, I would sure like to show you that blog because that was curated content, the same method. My blogger Esther, who was the first one I trained using that method, produced all the content on that site using curated content, and they were beautiful posts and unfortunately, it looks like that account has been that hosting account perhaps has been suspended. I have done anything with it years. But I would like to show you guys some examples of that. But I don’t have anything that I can show you right now off the top of my head. But anyway, it’s it works really, really well the posts come out beautiful if you do it right. I would highly recommend going through Content Kingpin.

No, because there are a few things that you have to do in order to not infringe on copyright. So for example, you don’t want to curate images that can get you into trouble, asked me how I know.

Because you’ll get extortion letters from like Getty Images and other you know, asshole law firms out there that are just looking for people that have republished images without copyright, without rights to it. So there’s like a lot of things. There’s not a lot of things, but there are a few things that you really should do to make sure that you’re covering your ass when you’re curating content. So again, I highly recommend you go through the product, it’s through that program. It’s a really, really good program. It’s the same that we use today. You know, there are a lot of tools out there that can help you to manage content curating, but we’ve already.

He’s found that it really just is just as quick and easy because what happens with a lot of these tools is they stop being supported over time. We know one of them was Curation Suite that we actually promoted. And fortunately after promoting it, and after a year or so, like the support just stopped and it kind of fell off the face of the earth. The same thing with a bunch of curating plugins that I’ve used over the years, they just eventually fall off the market and they just don’t get supported. So we’ve learned to just stick with the manual process and it’s you know, once somebody becomes efficient with that process is really is a very efficient way to produce content. So you don’t need all the additional tools and plugins and things like that. So that’s why I recommend that product because it’s a Content Kingpin because it will teach you how to do it manually and then you can teach a VA how to do it by just putting them right through the same training. It’s a great question though.

What Training Do You Offer In The MasterMind That You Can’t Get In The Syndication Academy?

Jason says I’m currently in the Syndication Academy 2.0 and I was wanting to know all of the different features and benefits in the mastermind that you don’t get in the Academy. Is this all of these different training you offer in the mastermind if I joined the mastermind, can I get a discount for the cost of the academy? Okay, so first of all the mastermind you have direct access to my partners and me, as well as all the other members of the group, which we have a lot of really savvy marketers and agency owners and CEOs and such in our group. But you also have direct access to all of us to where you can ask us questions in the Facebook group at any time. We’re in there answering questions often. Plus, we each host our own separate webinars inside the mastermind. They’re bi-weekly webinars. So every two weeks each one of us hosts our own webinar. So you get to come to ask us questions at length during the webinars. Like you can post questions ahead of time for the webinars, we’ll do site audits, we’ll you know, look at your, your SEO, your you know, on-page stuff off-page stuff, we’ll help you with projects if you need it. Plus, as I said, you get to you know, come to ask me stuff, or Marco stuff or Adam, or Hernan or Chris any one of us. So there’s a lot of benefits in there that we don’t provide anywhere else we’ll go as deep into, whatever subject you want to go into, you know, and that’s one of the things that we can’t do on a free setting like this or any in any of our other groups. So the mastermind is definitely where you want to be if you want to get all that, as well as Syndication Academy is included in that. So you can cancel your Syndication Academy account if you join the mastermind because it’s included in that as well as all of our products under $300. Anything over $300 you get a significant discount. So there’s a ton of benefits to be in the mastermind. Anybody else wanna?

Yeah, I would just say Jason, if you just started Syndication Academy, if you’re just getting into it, then contact support and we’ll refund whatever you paid for Syndication Academy and you can or you can apply it towards them. However, you want to work that out, we’ll work it out for you. We always do. Why because membership has its privileges. So that’s why we do things the way we do and yes, I mean, above all else is this group of people like-minded people who are working towards what we call POFU position of Fuck you, where you have the kind of power and money where you can pick and choose your clients, your clients come to you instead of you going knocking on doors on $500 clients who are a pain in the ass. So rather than doing all that you getting all you get all of this training, you get the mindset training, you get the how-to get all of the collective knowledge, and then you have five, almost six years of webinars. Now some of them of course are dated, but we do we’re not doing webinars every week. It’s either Bradley or me like we take every other Thursday. You got Hernan, you got Adam. Yeah, Chris, everyone is giving you their perspective and their take on things so you get all of these different points of view, all of this all of these different experiences coming to you and helping you in whatever it is that you’re trying to do whatever it is that you’re trying to achieve. So it’s not just what you get as far as training. It’s the people and the relationships, the networking that you can do inside the mastermind like I know people who are working together in different projects, and we tell people to become the big fish in a little pond. But then some of them go on to and I’m gonna mention his name, for example, to dominate in the Fort Worth area. And you got another one in Minneapolis, St. Paul, the Twin Cities you got someone in the Dirty South, right South Carolina, Georgia area, who are Domini who may have started as the big fish in the little pile or becomes the little fish in the big fish in the little pond. But then they move to a bigger pond. So that we’re always pushing. We’re always encouraging people. That growth means you go to make more money until you reach a stepping point where you say, Okay, I met, hopefully, this is where I want to be, this is how I want to do it. And if I choose not to work tomorrow, I can do that because the process and the systems and everything else that I’ve gained through being in the mastermind, will take care of me not being it, the system is there, so I don’t have to be there. And I mean, just the way that this happened and how this happened, and how people finally are able to step away and say, Man, I can spend time with my family and I can relax and I can do the things I want to do, rather than having to do the things that I have to do things that I must with no other choice. So I think that that’s just one of the greater things about the mastermind is that mindset that awful, you’re going after that poof hopefully you get on that path. And it’s it becomes your magnificent obsession. I thank you CTF letcher for that. But it becomes your magnificent obsession. You’re going after that and there is nothing that can get in your way of achieving that powerful, that’s when you know that you’re there. And that’s what we’re there for. So, just because you brought up CT, and we don’t have a lot of questions, so I know we got time when we did the interview with CT Fletcher, I’ve created this text document. It’s been on my desktop ever since. And hopefully, nobody gets offended because CT Fletcher likes to cuss a lot. Say but here’s a lot of here are the quotes that struck me when we were at when we really were Marco interviewing him. I was on the webinar, but it was really Marco interviewing CT Fletcher, who’s a powerlifter. He broke a ton of records for a while. But anyway, some of these are really funny. I’m not gonna read them out to you, but you remember these Marco? Absolutely. I love them so awesome. I still watch them. Will will is king. Yeah, man. Oh, man. Oh, man. He’s so good. You ain’t pretty motherfucker. Yeah, you ain’t that birdie.

So funny. I mean, that one right there cracks me up too. I laughed out loud. Anyways, I just thought that was funny because I happen to notice it on my desktop the other day and I giggled about it. You just brought it up.

Would You Recommend A Subdirectory Or Subfolder On The Same Domain When Creating The Blog?

So anyway, Jason, next question says, Hey, guys, I have an e-commerce website using WordPress with WooCommerce. Would you recommend a subdirectory? Or folder on the same domain and load a new WordPress and create a blog? Yes, that’s what we’ve always recommended. I mean, I don’t do any e-commerce stuff. But I mean, in the past, I have done some SEO for some e-commerce clients. But it’s not something I’d like to do. So I got out of doing it, but we’ve always recommended it. So do you have control over like essentially a content distribution engine, right, and that’s WordPress is great for that? So you can either put it in a subfolder or directory of the root domain or what we always recommended was to put it in a subdomain instead. And that’s because a subdomain is still treated as content have a separate web entity or separate site, I should say, a separate website than the root domain. So that if you’re in your content distribution, you do something spammy, which if you follow our methods, you won’t have any trouble, at least, we, you know, as it stands right now, but Google could change everything in a moment’s notice. But we’ve never had any issues. But if you put in a subdomain, and you were doing something spammy or something, Google changed its rules, all of a sudden, and something became spammy, they wouldn’t affect the root domain, which is where your e-commerce site resides, it would affect the subdomain only. So we always prefer, like, you know, you could put blog as a subdomain to whatever your domain is, or whatever you want it to be news or something like that. And that’s what we prefer to do. But you could put it in a subdirectory. But yeah, that gives you the opportunity then to do all your content marketing. Remember, if you’ve got an e-commerce site, and you’ve got product categories, for example, you can mirror those same categories. We talked about theme mirroring all the time.

If you don’t know what that is, you know, it’s essentially duplicating or mirroring your site structure on other assets. So you have if you have product categories in your eCommerce site, you could mirror those same categories as content categories, or you know, in WordPress, just categories are the same. You could title them and everything the same as what they are on your eCommerce site. And then you can publish posts, blog posts, or sporting posts. That’s kind of a link building method that in place them within those particular silos or categories in the WordPress site, distribute them out to a syndication network, mirror, all of that stuff on a G site, and our ys drive stack, press releases, all that kind of stuff. You mirror all of that together, and it works really, really well to push power to your, you know, your ultimate destination, which would be your e-commerce product pages. So you want to comment on that. Yeah, we used to recommend going to a subdomain because we wanted to protect the root cause we were doing. let’s admit it, we were doing a lot of evil stuff yes to the subdomains, we were blasting them to the point where if we had them connected to the route, any penalty would pass to the root. What we’ve done is we’ve taken a step out, because now everything goes through our SEO power shield. And so now the route is protected.

And so in order to push even more power, by all means, put it in a subdirectory because then you’re accruing everything inside the root when you go into that subdirectory rather than stepping in a subdomain, which is treated as a separate website, so you’re one hop away from your root domain anyway and you’re losing link equity. When you’re anytime that you’re one hop or more away, you lose link equity at the top. When you’re in a subdomain, you don’t lose that link equity is even when you’re in the root. You don’t lose that link equity when you’re in a folder inside the root. You don’t lose that link equity because you’re not a hub away. You’re in the root, now if you do want to protect it, then you just install in the dub dub dub. So that’s where you would do the root because that’s a subdomain anyway.

So that’s how you do it. But we have the SEO PowerShell it’s not necessary anymore. Because everything that we do goes through our SEO power shield, which amplifies and protects. That’s why we call it the SEO, power shield. It powers it up, it amplifies and it protects it shields it and so that my recommendation would be totally totally unless you’re planning on doing a whole lot of evil stuff to that subdomain go with a sub but with it should be with a folder inside the root.

What Type Of Brand Property Link To Use In A Press Release?

Awesome. So next is BB BB. Look, you’ve gotten better, buddy. Your questions are a lot shorter and not quite as many. So I think we’re finally getting through to you, man. And I’m just giving you our time baby. It’s we’re always like having you here but he says Hey guys, number one does that the link to a branded property in the press release should be to the property or to one of its pages that were syndicated by RSS. Well, it depends on what you’re doing. But so, my strategy and again, it’s covered in the press release SEO, or piece PR silo stacking webinar that we did Marco and I did. Again, you can find that at MGYB or just go to youtube.com slash semantic mastery use the channel search feature search for press release SEO and you’ll find it you know, right at the top go watch that. Because what I prefer to do is we you know, we’re constantly blogging for clients or for projects period. So that populates syndication network, right, we’re building topical relevancy and depth to our silos, right depth to a particular topic. And then they syndicate out to syndication networks, right. And within every single post, within the proper silo architecture, we’re always linking back up from the post back up to the top of the silo page, which is the page that we’re trying to drive traffic to. Right. So what we do what I do is I always, you know, I like to publish press releases that are highlighting or showcasing a recent blog post. And that links to the blog post URL, which within the blog post, actually links back up to the page on the site. But I mean, you don’t have to use that strategy all the time. That’s what I do. Because I consistently publish press, we’re consistently blogging and we’re consistently publishing press releases for all of my clients or my lead gen asset. So it just works out really well because we’re providing deep links, so links further down into a silo that helps to power up with proper silo architecture, it helps to power up the entire silo and helps all of the different keywords that we’re targeting within the silo start to rise or surface in the search engines because of those deep links, right. So that’s my preferred method because it adds more diversity and it’s linking to multiple points.

Within the main money site, as opposed to always constantly hitting the homepage or just the product or service pages, the top of silo pages in other words, so I like to do deep links, but it depends on what you’re doing. If you’re not doing a lot of press releases, if you’re you know, you only got a budget for a handful of them, then it might be better to actually hit your homepage and or your top of silo pages, that kind of thing. So it really just depends on what your overall content marketing strategy is, and what you’re going to be linking to, you know that that’s going to determine where you’re going to link to from within your site. Okay.

That’s it that said, I always almost not 100% but we almost always link from within press releases to a page or post on the money site. Unless we’re doing a two-step which again, go watch the press release SEO webinar, and you’ll understand what I mean. But for example, if a client as all my local clients have Google My Business profiles. So if we publish a post when we publish a blog post on the blog, my blogger also for most of my clients will end up publishing a GMB post that points a link back to the blog post. So essentially, the GMB post is nothing other than a summary of the blog post itself with the same featured image as the image for the GMB post the photo, and then the button link, the Learn More button link links back to the blog post. So sometimes our press releases will actually link to the GMB post URL, because that ultimately links to the blog post URL, so the two-step process there. But you can also and I’ve talked about this almost every week now for the last like two months on Hump Day hangouts baby so I’m sure you’re aware of what I was what I’ve said. But you know, if you’ve got particular keywords that you’re trying to push, then you can actually go extract the post URLs from like, for example, the blogs on your syndication network, so blogger, Tumblr, WordPress, you can go extract these post URLs that are where the re-syndication or of the published the post that you publish targeting those keywords. And you can link to those within press releases too if you want to because again, that’s tiered link building. So it’s helpful in anyone, but you don’t have to. I prefer to link to those blog post URLs using daddy as link building from an MGYB because I like to use the press releases to link directly back to the money site, or two primary tier one assets, such as a GMB profile, GMB map, Id page, any one of those types of things when it comes to that.

That was a good question. By the way, bb though. Yeah, that that was a really good question. Now, I mean, the link building varies it depends on how much power you’re trying to push and where and everything is gonna be where it’s needed, where everything’s needed. Because sometimes it’s just one press release, push, can get you to where you need to be. Other times, you’re going to need way more. Yeah, there are other times when you’re going to need even link building into the press releases. There’s no one set rule because sometimes it’s just the SEO power shield coming, coming in, right coming online. And that’s enough. And sometimes it doesn’t even have to do with the competition because we’ve seen it even in some tough keyword sets that you start ranking like right from the SEO power shield. So this totally ended depends on the no definitive answer for this, other than, you’re going to have to get your press release. If you’ve set it up correctly. And you hit your top-level category rather than just like everybody does your homepage. Then your top-level category will flow and it’ll push all of that power so that everything benefits from it, including the top-level category, not just the longtail keywords, it’s how we teach it now. We teach people to go from the top-down instead of bottom-up it

It’s a little different, it’s kind of the same thing except we’re going. For example, if we want to rank for gold futures, this is just an example. It’s incredibly difficult to rank for that. But we would go even one, one level higher, we would go after the gold category, the entire gold category to pull up the gold features category instead of trying to push it up with all of the long tails. And I’ve seen that it has a greater effect when you try to go for that top-level category. on everything else, not only the longtail but the subcategory that you’re after. So I’m always telling people you go one level up. So keeping this in mind, then it’s up to you. I always tell people that we have to be scientists when we’re gauging how it is that we’re going to do this. What effect we’re trying to create, you’re going to have to create your link building and press releases are part of link building. You’re going to create it so that whatever you’re trying to benefit the most guests

The most benefit out of what you’re doing. And so you approach it that way. Yeah. So it varies. That’s the short answer. It varies. It depends, right?

Can We Use The PR Stacking Strategies With Article Directories?

Next, can we treat an article direct article, an article directory as press releases, meaning publishing, as the PR stacking and also linking to actual prs? Okay, I don’t do any article directory stuff I haven’t for years, not saying that it can’t still be useful. I just haven’t because they’ve been known to be spammy. I think a lot of the links from those get discredited. It’s much better to get like, you know, articles instead of being published on article directories, which were always known as SEO like, honey, honey, what do you call them honey, honey holes or whatever you call them. But I’m not saying that it won’t work because I don’t know. I haven’t tested it in years. If I was going to do it, maybe I would do it. Where I was only linking to SEO shield assets or like you say, can you link to PRs? Yes, that would be fun because press release wherever press releases published is going to be able to handle those type of links, you may be able to push good link equity to them, or even, it doesn’t really matter because they’re not your money site. So I, I, again, I haven’t used article directories in probably five or six years.

And so I don’t really know whether they’re still viable or if they’re still helping at any level. But if I was going to use them, I would do it too. I would use them to link only back to tier one asset not directly to the money site. And press releases are a great thing to link to. So, Marco, I know you don’t use article directories either.

I used to, it’s not necessary anymore. I don’t need to go that far. Right. The way that we’re doing it pushes so much power that we don’t need to go. I mean, when you’re already at number one, like how much better can you go than the number one.

So maybe at some point with some of the case studies that we’re doing and everything else that we have coming on e-commerce and everything else that we’re experimenting. Yeah, I would say that we can do that. But right now, or maybe we need to do that. But right now the way that we’re doing things is not necessary.

What Do You Mean By Kitchen Sink Spam?

Agreed. The last question was, what do you mean when you say kitchen sink? It gets me confused. Yeah, when I say kitchen sink spam, or when we say that, that just means using link building tools and throwing every kind of link like even some real spammy stuff, at whatever your target is. So like when we say you can throw kitchen sink spam at it, it means you could use some of the most god awful links in the world and throw them at, you know, point them at a particular target and still benefit from it. We would never encourage anybody to do that with their money site. And in fact, we prefer to still use better links.

Even if you’re using spam tools, for example, like you know, our link building master dedhia he uses a ton of link building tools but he always recommends that your the links that he builds to whatever your targets are, which we always recommend tier-one entity targets or your SEO shield essentially. But he always likes to suggest recommends using two layers two levels of contextual web two Dotto links. And then throwing if you want a third tier of links, you can throw kitchen sink spam at those contextual web two dot o links. So that’s what we mean by kitchen sink spam, it means pretty much anything under the sun, that’s a link. And a lot of those would be toxic if they’re not used properly, but they can still provide a benefit if used properly. And that’s what we talk about when we talk about you know, you can hit SEO power shields with kitchen sink spam, and they’ll end up ranking. We don’t recommend it. We still recommend using the contextual web to Dotto links. Add your first and second-tier links that are being built to your tier one assets. But you can always throw kitchen sink spam behind that if you wanted and still receive a benefit Mark has done several tests I have to, but we even did the Marco and Rob did the kind of public case study for the DC plumber and just hit it with like over a million kitchen sink spam style links, including porn porn links, and it ranked and it’s probably still ranking today. So and we just had someone in RYS Academy reloaded last week, come in and tell us that they tried the million kitchen sink, spam link test and got really good results and 89% increase in traffic month to month. Wow. So it works. However, think of it this way. If garbage links work, how much better? Will quality links work? How much better will the way that we do the tiered link building right? contextual tiered link building

How much better is that, not only for now but long term when they come looking? The first thing that they look for is that kitchen sink spam, that that the automation is is what Google is looking for. And we’re kind of hiding in plain sight because we’re not giving them what everybody else is doing. We’re doing it a little bit differently. And it just playing work. So when you’re thinking about going after that, that million links, and yeah, you can pay 50 bucks in fiber, and there’s going to be complete TSA, and it’s going to be truly, truly garbage type of stuff that you don’t want to look at. Why would you do that to your project? Why would you do that when it can show up in your link profile? Do you want that? Because we had that showing up for DC plumbing. We had those links index, man. And seriously, you didn’t want your kids looking at that you didn’t want you to want to be sitting there with your wife. Looking at some of that stuff that was coming through it was it was like, the really bad garbage man.

So why would so when I’m talking to people, my question is if you want to test and you don’t care, you don’t care what shows up in the link profile, you don’t care about anything. You’re just trying to make you make some money. It’s a fun test, then, by all means, do it. But if it’s something that you care about, why would you mistreat something that you care about that one?

Agreed.

Can You Blast The Press Release And Drive Stacks With Backlinks Without Negative Impact On The Money Site And GMB?

Okay, next is Gordon, what’s up Gord? It’s been a while he says, Hey, guys, hope you’re safe. And well just have a quick question. When using press releases or an ROI S Drive stack through the MGYB store. Can you blast either or both of them with hundreds or even thousands of backlinks without any negative effect on your money site? Or GMB listing? And if so, will that increase the SEO juice flowing to either entity and help them to rank? Thank you very much. Yeah. And that’s, I mean, that’s exactly what we were just talking about.

We prefer to build links to our tier one entity assets such as the SEO power shield, our last drive stack, g site press releases the organic press release organization page, you know, the idx page, anything like that. And that’s if you set it up correctly, you’re not going to have any negative results whatsoever, which is why we set the things up the way that we do. That’s why we call it the SEO power shield because it shields it’s like, I’ve always called it an SEO firewall, right? It creates a firewall around your money site. And so that’s exactly what we’re talking about. embeds and or backlinks work really, really well. In fact, you can even take your money site it for example, and you know, embed it in a G site and then hammer the G site page with backlinks. And that’s going to help your money site page benefit without there being an actual direct hyperlink on that page. Does that make sense? So yeah, that’s what we were just talking about. With Bibi’s question when we just hammer our assets with backlinks because it helps to push ultimately it flows down through to whatever our target destination is, which could be a GMB asset.

Could be a Google Site could be a money site. It could be all three of those. So yes, that would work. Any comments on that?

Should You Interlink A Post If The Main Article Has 5 Jump Links?

No, that’s perfect. Pavlos up, he says, Hey guys last time, I missed an opportunity to say thank you. Well, you’re welcome. Pavlo He says, question in one of your videos, you said that I can copy main silo page content and create a post. The Post will be canonicalized back to the main article, the canonical link itself will be a jump link to the Main article.

The question is should I interlink these posts if I have if the Main article has five jump links, and I’ve created five posts from the main content? I think I kind of vaguely remember this conversation we had on Hump Day Hangouts, but I’m not quite following the question. I think what, what I was talking about if and hopefully, I’m not off base here, but prefer using long-form content now for content for websites or for money sites, instead of in the past, like, you know, five years ago, you know, you could create a kind of thin content type of silo page. And then each supporting a keyword that you would find within your with your keyword research. So all of the supporting keywords that you would stack within a particular silo, I just always use spreadsheets for that. So I create a column but my top-level keyword at the top, you know, the column header, and then I would go extract all of the relevant supporting keywords and key phrases and put them in underneath that in that same column right in a spreadsheet. And then that would be that that goes to my bloggers, for them to produce content around so that they highlight one of the supporting keywords within the correct silo. And it used to be that I would create kind of thin content, top of silo pages, and then target individual longer tail keywords with blog posts, but that becomes repetitive redundant. And it doesn’t work as well what I found as having a long-form top of silo page now, that contains a lot of those supporting keywords so that broken down into subheadings, right, so and I think that’s what you were talking about is when I mentioned that you can create long-form content, and even put a table of contents with jump links at the top of the content, which is really good for SEO. And then you can actually create blog posts targeting those longer tail phrases that are already present on the silo page itself right to top of silo page that have jump links to them and then link from those supporting articles within the blog post to those jump links. Because then it’s, it’s, it’s linking to the top of silo page, but it’s also reinforcing that longer tail subheading or keyword, right, so that’s supporting keyword. If that’s what you’re talking about, then let’s see. The question is should I interlink these posts with the Main article as well? Five jump links. And I’ve created five posts from the main content. Yeah, I mean, I don’t I can’t get too far into this Marco would kill me if I did.

But if you’re interlinking, your supporting posts correctly, daisy-chaining them together then and they’re just linking from post to post. And from within each post linking back to the top of silo page, even if it’s at a jump link, a jump link to the top of silo page to some section on the top of silo page. Yes, that would work. That would work really, really well. Actually. Any comments on that Marco?

Sorry about that.

A lot. Ah, no, it’s not really something that I’m willing to talk about in a free gotten a free forum like this. They are not going to get into that because it just puts so much power and it gets around everything that Google can throw at you. So no, that’s fine. We’ll leave it at that. Okay.

But yeah, just get creative with it. Think about you know what you’re doing with your structure. And I don’t like to if I don’t know where you say you can just clone copy main silo page content and create a post, I wouldn’t, I wouldn’t do that on the same site what I was talking about with cloning or copying or mirroring, right is within the G site. Right. So if you’ve got your top of silo page, and you’ve got all the content on the page, you can always create, we recommend mirroring that top of silo page on the G site. And then if you had supporting posts within that category on your money site, I don’t typically duplicate or mirror posts onto a G site unless I’m having trouble ranking a particular keyword in which case then I will create child pages on the G site that is each child a one to one ratio, child page for every post within that silo, and then just embed those in there and that’s what I was talking about with the jumping links, you can actually create jump links from the G site back to the money site there. But again, that’s more kind of mastermind stuff or heavy hitter club stuff. So hopefully you got some value out of that. But I wouldn’t copy top of silo content and republish it on the same blog from your money site. I wouldn’t. Personally I wouldn’t do that I would have new content curated, not written because I use curated content for blog posts, the curated targeting the keywords that I’m trying to push that is on the top of the silo page if that makes sense. Okay.

So another good question.

Jason says thank you. Yeah, so he’s already watched all the Syndication Academy videos, that’s okay. If you join the mastermind if you just joined recently, the Syndication Academy join the mastermind will up make it worth your while we’ll refund your Syndication Academy purchase or apply it towards your first month of mastermind or something like that, and then you can cancel that subscription. So, yep, baby says great. We’re almost

What Are Your Thoughts On The Statement That You Can Flatten A Complex Silo Into A Simple Silo?

Got a timer almost out of question. So this is good timing maybe says great. What do you think of the statement that each complex silo can be flattened to a simple silo? And if a site isn’t that big, is it better to do the flat? Yes, I always, always recommend using simple silos where possible and guys, I’m going to be updating the training, I was really hoping to get that done for today, but I didn’t. And so I’ll try to have it done by next Wednesday. But in the process, street process doc that I created for our methods and for me, you know, our methods are what we sell as done for you services and MGYB for those of you that aren’t aware of it, if you go to semantic mastery comm slash process, I’m going to bring it up. It’ll you guys can take a look at this. For those of you that haven’t already been exposed to it, this is the process street process doc that I created to that has a lot of training in there with a lot of it’s the why we do what we do.

And what you can expect from it the How is we point to our training products for the how but or the where to get it as the links over to MGYB but these are the website silo architecture, the training videos that I created, you know, five years ago or whatever, they’re, they’re still valid, but my overall process has changed slightly right it’s evolved slightly and so I’m going to redo those silo training videos where I go into what a simple silo is what a complex silo is a difference between a physical silo and a virtual silo and what I prefer to use and why I’m going to redo those videos and that will go into here the website section of the worry list entity based SEO process doc and when I do hope I’ll have this done by next week guys I really wanted to get it done by this week but I haven’t even started on it. So I’ll try to get it done by next week. And then again guys you go to semantic mastery comm slash process and you take a look at all the stuff that’s in here. There’s a lot of training here. And so anyway, that said, Yes, I always recommend a simple silo. For most projects. I’m not going to say for the most projects for most local projects, which is what I do, almost exclusively, simple silos will suffice. I used to always try to build complex solids because I thought it was going to be better. And then maybe there is some benefit to it. But what I found is a complex silo is complicated. Hence the name complex silo. And so it’s difficult to build it create some kind of funny issues that are hard to reconcile with the URLs with the slugs and that kind of with permalinks and that kind of stuff. So I prefer to stick with a simple silo, it’s much easier to manage, it’s easier to map out when you’re in the build process. So I like using simple silos for most local projects. That’s all that is ever needed. In fact, with a simple silo, if you’re using our methods, you’re going to be the on-page SEO is going to be far superior to what most of your competitors are doing anyways. So it’s not really necessary to do a complex silo. If you’re doing a very broad site with a lot of categories and subcategories, then you might be necessary to do a complex silo. But, as I said, I always try to simplify where possible. We’ve had a ton of people over the years, join one of our groups, and they map out this incredibly intricate silo map of a site. And they, you know, probably spend hours and hours and hours mapping it out and creating drawings to show the silo structure and everything and then they present it and say, What do you think you think this would work? And it’s like, Well, yeah, but it could have worked, you know, eight levels previous, where it was like a much simpler build, and you got to save yourself a ton of time. And we don’t say that to pick on anybody, but it’s because I think we as SEO types, try to overcomplicate stuff all the time, and I’ve learned over the years to try to simplify as much as possible and get results with a much simpler process and simple silo structure is the way that I prefer to build 90 95% of my sites.

commenting. I totally agree. I don’t know why people get themselves into trouble with complex silos like right from the start. Yeah, if it’s a brand new project that there’s no need for for a complex silo, unless it’s like, I don’t know, like some type of e-commerce website and you’ve seen those where there’s a bunch of complex subcategories and while category, subcategory, sub-sub categories and all of these things that really complicated but I tell people to look in the beginning, you’re good with your homepage, and three categories, three top-level categories, the three main keywords that you’re going to go after to start making money, push all the power that way, as needed. And as you see more opportunities for top-level categories. You add them, right because then your whole setup is done. And whatever you add is going to benefit from everything you’ve done previously. But if you start mapping it

Out complex from the beginning. How are you going to push the power that that’s going to need for every page and post and subcategory and sub subcategory that you’re trying to create? you’re dividing up the PageRank in such a way that it’s not going to push the initial power that it could have. There’s no way because there’s no way to keep the link flow going the right way. Let’s put it that way. Yeah, but if you keep it simple, minimize the number of categories Don’t try to go after everything at once. But just three, three categories. That gives you enough to write for about four months when you get our D keyword research. I’m sorry, that that’s not available right now. But I did keyword research gives you enough to write about four months on those three top market level categories on those silos. And then you can go and see like which one is more complicated, and you just break it up instead of making it a subcategory? You just make it another category that’s related to that one category that you already have no need to overcomplicate things I hate when people try to do that. It doesn’t have to be all that difficult. Yeah, and it’s fine because like I said, we’ve experienced that a lot over the years, and I’m not gonna lie. In years past I did the same thing, I would always approach new projects with the complex silo, trying to map all that out. And it just it became overwhelming, it became too much of a bitch too, you know, too difficult to manage the projects. And again, it creates a lot of funky issues, if you’re trying to share subcategories with other categories, especially in local like, for example, if you have, you know, your topical or service-based silos, which would be like, you know, like Tree Removal would be one silo, for example, and another silo could be tree trimming, which in reality, I’ve learned over the years that you really don’t even need to create silos for Tree Service sites because they’re all synonyms for each other. Google considers tree removal and tree trimming as synonyms anyways. But most of my tree service projects are

Still siloed like that. And if you were trying to duplicate location-based silos within each one of the topical or service-based silos, it creates some real funny URL issues that you have to reconcile. And it becomes difficult to do so or vice versa, if you had location-based silos, as your top-level silos, and then you tried to have subcategories of services, then it creates some issues too. So I learned a long time ago just to go with the simple silo structure, so much easier to manage so much easier to handle. So anyway, yeah, I totally recommend going with simple silos where possible. The last question and we’re at five o'clock. So this is a good stopping point is BB says should we have a form in the branded properties for collecting leads? Absolutely. If you’ve got form code that can be embedded in other sites, absolutely. I’m actually using I’m not going to talk about what I’m using just yet because it’s part of the case studies and I’m working on but I’m using a new lead generation tool.

It helps that has a form builder in it that works really, really good. And I’m actually embedding the form and multiple properties. Now g sites, you know, a lot of different places that I’m actually embedding the forms now because they work really, really well. And they direct all the leads back to one central location that then gets distributed out. So yeah, absolutely, there’s no doubt, I always try to put most of my businesses run on phone calls more than a phone like. In other words, the leads that I generate for businesses are more phone call leads than they are web form submissions, but I don’t ever want to not provide that as an option. So I used to, I used to really just push phone calls, but now I’m pushing the lead form submits as well, because I’ve got a really cool application that I’m using that helps to distribute the leads to wherever I want them to go. And again, I’ll reveal some of that in the coming week’s guys, but I absolutely recommend if you have a form, form code that can be embedded on other sites use it. Okay.

All right. Thanks, everybody for being here.

We will see you guys next week. Thanks, Marco for sticking around. All right. Have a good one. Thanks, everybody

Weekly SEO Q&A – Hump Day Hangouts – Episode 299 published first on your-t1-blog-url

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Weekly SEO Q&A – Hump Day Hangouts – Episode 299

Click on the video above to watch Episode 299 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

All right, welcome everybody to Hump Day Hangouts. This is Episode 299. We’re one away from big Episode 300. I’m gonna call this episode where everyone is getting old and wearing glasses except Chris. I just realized all of us are now wearing glasses except Chris. Yeah, well, you guys spending too much time in front of your computers. There we go. Yeah, gotta change it around. This is the year we try to get ourselves off to the computer. So anyways, welcome everybody to Hump Day Hangouts. We’re gonna say hi, real quick catch up with everybody. And then we got a couple quick announcements before diving into the questions. So I’ll start on the bottom here since it’s cloudy weather element Marco. How you doing today? I have my lights on. That’s why it looks so bright. Yeah, it’s raining. It’s supposed to be raining. So finally got me with the lights on. But I can’t complain this nice a warm, actually. I’m kind of trying to hide trying to blend into the background. So Google doesn’t see me.

It’s all good man. I’m gonna

Having a good time.

Outstanding All right. Well, let’s work our way around. Hernan you got those new glasses what’s going on with you?

Yeah, man, I’m just trying to trying to blend in. I got I got glasses and now you got glasses. I mean yeah man we get rid of this and have a beard and growing a beard. Damn it. You’re doing the 50 K I might do the 50 now, so good man these are blue light blocking glasses, you know? Because there’s one this one guy show me one this really nerdy yellow like super like

orangey glasses and they make you look stupid. I know I won’t be wearing next week.

Yeah, do you don’t think the big square bc birth control glasses make you look stupid though right now, man. No, I can’t I can talk like this. Nobody will.

But a lady repellent. Yeah, exactly. say wait a second. Are you wearing those or are you being forced to wear this?

What this one glasses. Yeah, I’m just kidding.

You look good. I was just wondering maybe you’re making you know this light and blue light blue light blocking. I’m still confused. Why are you wearing blue light blocking glasses in the middle of the day or now? Yeah, well, it’s time. 5pm So, five 6pm So, all right. Well, before we tell everyone all about our AI problems, let’s see Chris, how you doing today? Man? Doing good, man. I hit the gym for like, I don’t know, like after another two week break for the first time again. Sore all over again. Hit the leg so hard. So yeah, like, I’m pretty sure you’re gonna feel the same way. Next week?

Yes, definitely. Yeah, I’m headed out. Taking a couple of weeks and hitting the road literally going to be gone for a couple of weeks and doing some trail running. So for those of you in the northwest, you know what mountain trail was? Yeah. We’re going to be doing a run around Mount St. Helens, as well as doing some visiting up there. Go to some campgrounds and stuff. So, Bradley, how about you? How are things on the East Coast today. Good. Happy to be here I’ve been trying to

do I’ve got a bunch of lead gen projects I’m working on. And so I’m trying to spend as much time on those as possible. But I’ve had a really good month in real estate flipping land and I’ve got a lot of deals coming in right now. So it’s kind of hard because I’m, I’m conflicted, the real estate money is really damn good. So I have to do I have to pursue that when it comes in. But at the same time, I’ve got other projects I’m trying to work on. So it’s kind of difficult balancing right now, but I’m happy to be here and got a lot of stuff coming up. So that’s the end. Well, we got a few things I want to mention to everybody real quick. First of all, is kofu. Live as we’ve been saying that is still on, we got a lot of cool,

cool stuff we’re going to be talking about. You can find out more about that at Boku live.com not just the cool stuff, but also what you can get. So head over there, check out the VIP ticket, I highly recommend it. We have priced it accordingly. We really want people to grab the VIP ticket and get

The most out of this. But if you want, you can grab the VIP plus as well and get some one on one time with us, which if you were going to book that separately, I mean, we know roughly what each other charge but I didn’t sit down and like calculate it out, but it’s a hell of a deal. So if that’s something you want to take advantage of, go grab one of those. There are limited number of those because we can’t just sit around talking to everybody all day. Unfortunately, we do have our own businesses and agencies to run. So go and check those out. We got some more information coming out later in August about the guest speakers and exactly what they’re going to be covering. But we got some great stuff. Jeffrey Smith is going to be joining us again and we’ve got two more agency owners along with Rob Beal and dedhia is going to be giving a case study to so tons of stuff and more. More to come. So again, poku live.com. Now, something else I want to talk about and Bradley, maybe you can share some info. I just got the link to this. You’re going to be talking with Jeremy from Press Advantage on Monday. Correct.

Yes, Monday at 3:30pm.

We’ve got another webinar with Jeremy, one of the CO owners of Press Advantage, which is the press release service that we’ve been using. I mean, primarily for several years now I’ve been with Press Advantage for six since. They’ve pretty much since they launched, so five or six years, maybe even longer than that. But anyways, he only opens up the subscription offers that he’s done for us. Rarely, let’s put it that way. Very rarely does he open up those subscription offers. And he’s, um, he’s prepared or planning to do that again next week. There are some new features that are been rolling out for Press Advantage and it’s just a good time to do so. And we’ve been asking him to open that back up again for some time. So he’s, he’s actually doing that for us next Monday at 3:30pm. So be on the lookout for the link. If you don’t, if Adam doesn’t post it here, you’ll get it via email plus in the groups and sign up for that any of you that are using press releases consistently for your marketing, whether it’s for clients or your own projects, we highly recommend them. They work incredibly well. I use them a lot. And so if you’re doing a lot of them, it’s probably best in your best interest to have your own subscription. And next week’s a good time to get it. So be there. Definitely, yeah, so that’ll be Monday. 3pm Eastern, and I thought will be Say that again. I believe it’s 330 Let me double-check. No, it’s 3 pm. I’m sorry. Yes. 3pm. Okay, so 3pm Eastern, and we will be sending out an email about that. I did just post the link. So stay tuned for that. But if you are interested in what press releases can do for you, then I highly suggest showing up plus Jeremy like Bradley said it’s gonna have a very special offer going with that. Yeah, real quick, guys. If anybody you know, before you even go on the webinar for that if, if you want to see how to use press releases in a way that just works incredibly well. Just go to our YouTube channel and search for press release SEO, and you’ll find

The webinar that we did, it’s also at MGYB. If you look in the webinar section on MGYB, the store, you’ll see that there’s we did a Marco and I did a webinar about how we use press releases and PR silo stacking. So essentially siloing press releases together. And it works really, really well. And I would highly recommend it if you’re on the fence or considering getting your own press release subscription that you go watch that webinar first so that you have an idea of how powerful they are and how to use them the best way. Definitely, will Bradley beat me to it. I was going to say speaking of MGYB and a lot of you guys took advantage of the awesome Fourth of July sale we had last month. There’s still some good stuff going on. If you had some updates coming so go check out mg y v.co for your done for you services. But yeah, as Bradley said up there, you’ll see the little webinar button click on that. And then there’s a bunch of the best practices webinars which is just basically free, great training information. So go check those out. So here’s a bit of something Why don’t we bundle the Press Advantage offer with Local PR Pro I’m just throwing it out there we don’t have to decide right now but I mean it just it goes hand in hand let’s let’s work it out and make them an offer they can’t refuse so they get results right away the way we do that. And one more thing before we go I don’t want to set any hard dates because it’s a work in progress. But there’s something coming for Syndication Academy. Yeah, look new flavor.

We’re working on it. We’re working on it guys. Let’s say sometime towards the fourth quarter of the year sometime. Look for it. It revamped updated when I bought properties. I don’t know how you can make the best better but we are.

Yeah, yes. Yeah. And I was gonna say I was gonna turn into t test I’ll keep this one short because we can’t really say much about it. But yeah, the webinar go get signed up for that. Keep your eyes and ears peeled about Syndication Academy and Bradley’s going to be doing some testing for some additional link building based stuff. And we’ll just leave it at that for now and say that, should that go? Well, that’s definitely something we’ll be letting everyone know about. Yep.

Cool. All right, guys. Anything else before we dive in? We’re good. All right. Let’s do it. Grab the screen.

You guys are seeing my screen correct?

Yep. So yeah, right.

What Phone Number To Use When Setting Up The GMB For A Local Lead Gen Site?

jump right into it. So olana says, Hi guys. Setting up a local lead gen site. Haven’t got a phone number for it yet. Would you wait until after you have the number to set up the GMB? Yes, I think you have to actually you have to have a phone number. As far as I remember. I haven’t set up a GMB in quite some time, but I’m pretty sure you have to have a phone number. Also, which of the following Do you use for lead gen an 800 number, a one 300 number. I’ve never even heard of that mobile or local landline with a reader.

I prefer using call rail. I still use call rail. I’ve used call fire in the past and I’ve got a ton of numbers in call fire comm that I would like to port over to call rail is a better platform. It gives you a ton more features. It’s inexpensive, but it takes it’s a long process of porting numbers. So I just have two accounts. I’ve got call firing call rail. I prefer using call rail. Again, I use call rail for several of my lead gen assets as well as my own real estate business. Because I use a lot of phone numbers for tracking marketing purposes and stuff. But I really, really like call rail. Does anybody else have any suggestions?

Call rail. I can’t say anything else. It’s what I use. Yeah. And no, not an 800 number. All right. So if you’re going to work local, which your car it no matter where you go, you don’t want that 800 number you want that local number you want people kind of like that local numbers I’ve seen better results with a local number than an ad hundred number unless you’re widely known for having that 800 number. Does that make sense? Or did I lose everybody? So 100 works when you’re widely known like like, something like roto rooter, let’s say or plumbers nine one, that kind of thing. But if you’re local and you want people to you to want to create that familiarity it really helps to have that local number.

Yes, I agree. I use answerconnect.com to send phone calls into a call center so that the phone always gets answered. It screens the calls there’s a ton of benefits for using a call center. And I have been since 2013, the same account, answer Connect comm I really can’t say enough good things about them. And so they give you an 800 number but you can forward or redirect local numbers to the 800 number which is what I do. That way. You know, I can have multiple lead gen assets all funneling into that with their own separate local numbers, but all funneling into the same call center if it’s for the same service provider, essentially.

But there’s a lot of really cool things. And by the way, guys, I’m working on a lot of lead gen stuff right now, and I’ve got some case studies I’m working on that I’ll be making public, not just within our groups. And I’ve also got some things that I’m going to be introducing to everybody when I do make that case studies public that I think will help a lot of you with your lead gen business. I can’t really talk much about it right now, but I just kind of wanted to tease it. So there you go.

How To Generate Quality Content For A Niche Blog If You Don’t Like Writing?

The next question is, Hey, guys, I want to set up a niche blog, but I don’t like writing How can I generate the quality content myself for my niche blog? Will the generated content be good enough for niche blogging? Thanks, Content Kingpin.

When I first started in SEO and local lead gen way back in, you know, 2010 timeframe. I was actually doing blog posts. Right after, I’d kind of developed the Syndication Academy method, and because it was just working like crazy good, I knew that blogging was going to be the way to populate the networks and get results. And so I was actually blogging for industries that I knew nothing about. I was actually writing the posts myself. And it was incredibly time-consuming. And it’s frustrating because I had to learn a lot about the businesses and the topics and such. And I, fortunately, I got introduced to content curating, and I don’t remember who introduced me to it or whatever, but I kind of started reading about it. And then I bought a couple of courses about content curating, and some plugins and all kinds of stuff. And I started curating content and I got much more efficient at generating content. And he also I didn’t have to know as much about a topic because you can just find subject matter, you know, find articles on the web or content. It doesn’t have to be articles. It can be podcasts, videos, infographics, slide presentations, it could be a number of things that are based around the topic that you are writing about that are written by or produce the contents produced by subject matter experts or SMEs. And you can get really good and really efficient at producing content by just being able to find and locate content developed or produced by subject matter experts. And then curating it and creating a unique post based upon using, you know, snippets of content from the subject matter experts, it’s already been published. So that’s, you know, been my preferred method. And I was actually doing that on my own. I use some tools and some plugins at the time. But once my business got to a certain level, it was just way too time-consuming. Even with using curated content, I was too time-consuming for me to produce it myself. So I developed training and hired a virtual assistant and handed it over to them and she’s still with me today. By the way, her name is Esther she’s still my primary number one blogger that works for me right now.

But anyway, long story short, I ended up training multiple virtual assistants or bloggers or curators as what they are really, with that training. So I kind of polished it up a bit. And that’s what Content Kingpin is, which is one of our training courses. And it’s the same process that my bloggers all use today, I talked about a couple of tools, but we still primarily do everything manually. Just using like a like Feedly. For example, to the group and categorize content feeds that we know like and trust that then we can use to all So a quick glimpse my bloggers go in for whenever they’ve got to produce or publish a post, they’ll go in and just look at Feedly select that particular category or folder for the project that they’re working on. And it will show all the content that’s available than the recent content that’s available around that particular topic. And then they can choose a topic to blog about to curate a post about and then pick and choose a few articles that will either reinforce that the idea that they’re trying to convey with their posts, or sometimes they’ll do like argumentative posts where they’ll try to show in a different opinion from what perhaps others are saying. So they’ll show two sides of the coin, if that makes sense, as two different competing opinions about the same topic anyway, it’s great, it works incredibly well, it also creates co-citation. And so we highly recommend you check out Content Kingpin, it’s one of the best ways to do it. Not only that but if you were to use that site type of the system, the Content Kingpin method, then you can get away from doing it yourself. So you don’t have to publish I mean, I would learn it first. You know, learn it and understand how to do it first, but then you can actually put a virtual assistant that you hire through the course and have them do it for you, and you can kind of just managing and guide them until they get up to your standards. But that’s the best way to do it. Guys. I call it hands-free content marketing and it’s a great revenue source too because it really is simple.

Once you understand the topic concept is really, really good to anybody want to comment on that Content Kingpin doesn’t get enough credit for does what it does. People don’t understand it, I think because they get all the all this different information about unique content and duplicate content and all this bullshit that’s out there. That’s nothing. Really if it were so places like Huffington Post’s would not exist. Google News would not exist unless curated content was okay. But not only Okay, whether it was good I’d be how much traffic does it get Bing, Yahoo. All they do all day long is republish story. Huffington Post is a collection of republish story that all it is and all you’re doing with Content Kingpin is republishing the story. You’re summarizing them right taking power, whatever it is that you do it. And you’re adding your own commentary and proper attribution and it’s a done deal. I mean, it’s so simple. And yet people try to make it so much more difficult than it really should be. But yeah, totally Content Kingpin for the win. You know, and it’s interesting. I’ve just pulled this up because I did this and if you guys remember masterclass, we had a, we had a kind of a middle-tier webinar coaching program that we had called masterclass for a number of years. And I did this as a local case study, Gainesville home pros, and I’ve never done anything with it since I think that was back in 2015. Oh, look at that. It says account suspended. That’s interesting. That’s one of my Okay, well, anyway, I would sure like to show you that blog because that was curated content, the same method. My blogger Esther, who was the first one I trained using that method, produced all the content on that site using curated content, and they were beautiful posts and unfortunately, it looks like that account has been that hosting account perhaps has been suspended. I have done anything with it years. But I would like to show you guys some examples of that. But I don’t have anything that I can show you right now off the top of my head. But anyway, it’s it works really, really well the posts come out beautiful if you do it right. I would highly recommend going through Content Kingpin.

No, because there are a few things that you have to do in order to not infringe on copyright. So for example, you don’t want to curate images that can get you into trouble, asked me how I know.

Because you’ll get extortion letters from like Getty Images and other you know, asshole law firms out there that are just looking for people that have republished images without copyright, without rights to it. So there’s like a lot of things. There’s not a lot of things, but there are a few things that you really should do to make sure that you’re covering your ass when you’re curating content. So again, I highly recommend you go through the product, it’s through that program. It’s a really, really good program. It’s the same that we use today. You know, there are a lot of tools out there that can help you to manage content curating, but we’ve already.

He’s found that it really just is just as quick and easy because what happens with a lot of these tools is they stop being supported over time. We know one of them was Curation Suite that we actually promoted. And fortunately after promoting it, and after a year or so, like the support just stopped and it kind of fell off the face of the earth. The same thing with a bunch of curating plugins that I’ve used over the years, they just eventually fall off the market and they just don’t get supported. So we’ve learned to just stick with the manual process and it’s you know, once somebody becomes efficient with that process is really is a very efficient way to produce content. So you don’t need all the additional tools and plugins and things like that. So that’s why I recommend that product because it’s a Content Kingpin because it will teach you how to do it manually and then you can teach a VA how to do it by just putting them right through the same training. It’s a great question though.

What Training Do You Offer In The MasterMind That You Can’t Get In The Syndication Academy?

Jason says I’m currently in the Syndication Academy 2.0 and I was wanting to know all of the different features and benefits in the mastermind that you don’t get in the Academy. Is this all of these different training you offer in the mastermind if I joined the mastermind, can I get a discount for the cost of the academy? Okay, so first of all the mastermind you have direct access to my partners and me, as well as all the other members of the group, which we have a lot of really savvy marketers and agency owners and CEOs and such in our group. But you also have direct access to all of us to where you can ask us questions in the Facebook group at any time. We’re in there answering questions often. Plus, we each host our own separate webinars inside the mastermind. They’re bi-weekly webinars. So every two weeks each one of us hosts our own webinar. So you get to come to ask us questions at length during the webinars. Like you can post questions ahead of time for the webinars, we’ll do site audits, we’ll you know, look at your, your SEO, your you know, on-page stuff off-page stuff, we’ll help you with projects if you need it. Plus, as I said, you get to you know, come to ask me stuff, or Marco stuff or Adam, or Hernan or Chris any one of us. So there’s a lot of benefits in there that we don’t provide anywhere else we’ll go as deep into, whatever subject you want to go into, you know, and that’s one of the things that we can’t do on a free setting like this or any in any of our other groups. So the mastermind is definitely where you want to be if you want to get all that, as well as Syndication Academy is included in that. So you can cancel your Syndication Academy account if you join the mastermind because it’s included in that as well as all of our products under $300. Anything over $300 you get a significant discount. So there’s a ton of benefits to be in the mastermind. Anybody else wanna?

Yeah, I would just say Jason, if you just started Syndication Academy, if you’re just getting into it, then contact support and we’ll refund whatever you paid for Syndication Academy and you can or you can apply it towards them. However, you want to work that out, we’ll work it out for you. We always do. Why because membership has its privileges. So that’s why we do things the way we do and yes, I mean, above all else is this group of people like-minded people who are working towards what we call POFU position of Fuck you, where you have the kind of power and money where you can pick and choose your clients, your clients come to you instead of you going knocking on doors on $500 clients who are a pain in the ass. So rather than doing all that you getting all you get all of this training, you get the mindset training, you get the how-to get all of the collective knowledge, and then you have five, almost six years of webinars. Now some of them of course are dated, but we do we’re not doing webinars every week. It’s either Bradley or me like we take every other Thursday. You got Hernan, you got Adam. Yeah, Chris, everyone is giving you their perspective and their take on things so you get all of these different points of view, all of this all of these different experiences coming to you and helping you in whatever it is that you’re trying to do whatever it is that you’re trying to achieve. So it’s not just what you get as far as training. It’s the people and the relationships, the networking that you can do inside the mastermind like I know people who are working together in different projects, and we tell people to become the big fish in a little pond. But then some of them go on to and I’m gonna mention his name, for example, to dominate in the Fort Worth area. And you got another one in Minneapolis, St. Paul, the Twin Cities you got someone in the Dirty South, right South Carolina, Georgia area, who are Domini who may have started as the big fish in the little pile or becomes the little fish in the big fish in the little pond. But then they move to a bigger pond. So that we’re always pushing. We’re always encouraging people. That growth means you go to make more money until you reach a stepping point where you say, Okay, I met, hopefully, this is where I want to be, this is how I want to do it. And if I choose not to work tomorrow, I can do that because the process and the systems and everything else that I’ve gained through being in the mastermind, will take care of me not being it, the system is there, so I don’t have to be there. And I mean, just the way that this happened and how this happened, and how people finally are able to step away and say, Man, I can spend time with my family and I can relax and I can do the things I want to do, rather than having to do the things that I have to do things that I must with no other choice. So I think that that’s just one of the greater things about the mastermind is that mindset that awful, you’re going after that poof hopefully you get on that path. And it’s it becomes your magnificent obsession. I thank you CTF letcher for that. But it becomes your magnificent obsession. You’re going after that and there is nothing that can get in your way of achieving that powerful, that’s when you know that you’re there. And that’s what we’re there for. So, just because you brought up CT, and we don’t have a lot of questions, so I know we got time when we did the interview with CT Fletcher, I’ve created this text document. It’s been on my desktop ever since. And hopefully, nobody gets offended because CT Fletcher likes to cuss a lot. Say but here’s a lot of here are the quotes that struck me when we were at when we really were Marco interviewing him. I was on the webinar, but it was really Marco interviewing CT Fletcher, who’s a powerlifter. He broke a ton of records for a while. But anyway, some of these are really funny. I’m not gonna read them out to you, but you remember these Marco? Absolutely. I love them so awesome. I still watch them. Will will is king. Yeah, man. Oh, man. Oh, man. He’s so good. You ain’t pretty motherfucker. Yeah, you ain’t that birdie.

So funny. I mean, that one right there cracks me up too. I laughed out loud. Anyways, I just thought that was funny because I happen to notice it on my desktop the other day and I giggled about it. You just brought it up.

Would You Recommend A Subdirectory Or Subfolder On The Same Domain When Creating The Blog?

So anyway, Jason, next question says, Hey, guys, I have an e-commerce website using WordPress with WooCommerce. Would you recommend a subdirectory? Or folder on the same domain and load a new WordPress and create a blog? Yes, that’s what we’ve always recommended. I mean, I don’t do any e-commerce stuff. But I mean, in the past, I have done some SEO for some e-commerce clients. But it’s not something I’d like to do. So I got out of doing it, but we’ve always recommended it. So do you have control over like essentially a content distribution engine, right, and that’s WordPress is great for that? So you can either put it in a subfolder or directory of the root domain or what we always recommended was to put it in a subdomain instead. And that’s because a subdomain is still treated as content have a separate web entity or separate site, I should say, a separate website than the root domain. So that if you’re in your content distribution, you do something spammy, which if you follow our methods, you won’t have any trouble, at least, we, you know, as it stands right now, but Google could change everything in a moment’s notice. But we’ve never had any issues. But if you put in a subdomain, and you were doing something spammy or something, Google changed its rules, all of a sudden, and something became spammy, they wouldn’t affect the root domain, which is where your e-commerce site resides, it would affect the subdomain only. So we always prefer, like, you know, you could put blog as a subdomain to whatever your domain is, or whatever you want it to be news or something like that. And that’s what we prefer to do. But you could put it in a subdirectory. But yeah, that gives you the opportunity then to do all your content marketing. Remember, if you’ve got an e-commerce site, and you’ve got product categories, for example, you can mirror those same categories. We talked about theme mirroring all the time.

If you don’t know what that is, you know, it’s essentially duplicating or mirroring your site structure on other assets. So you have if you have product categories in your eCommerce site, you could mirror those same categories as content categories, or you know, in WordPress, just categories are the same. You could title them and everything the same as what they are on your eCommerce site. And then you can publish posts, blog posts, or sporting posts. That’s kind of a link building method that in place them within those particular silos or categories in the WordPress site, distribute them out to a syndication network, mirror, all of that stuff on a G site, and our ys drive stack, press releases, all that kind of stuff. You mirror all of that together, and it works really, really well to push power to your, you know, your ultimate destination, which would be your e-commerce product pages. So you want to comment on that. Yeah, we used to recommend going to a subdomain because we wanted to protect the root cause we were doing. let’s admit it, we were doing a lot of evil stuff yes to the subdomains, we were blasting them to the point where if we had them connected to the route, any penalty would pass to the root. What we’ve done is we’ve taken a step out, because now everything goes through our SEO power shield. And so now the route is protected.

And so in order to push even more power, by all means, put it in a subdirectory because then you’re accruing everything inside the root when you go into that subdirectory rather than stepping in a subdomain, which is treated as a separate website, so you’re one hop away from your root domain anyway and you’re losing link equity. When you’re anytime that you’re one hop or more away, you lose link equity at the top. When you’re in a subdomain, you don’t lose that link equity is even when you’re in the root. You don’t lose that link equity when you’re in a folder inside the root. You don’t lose that link equity because you’re not a hub away. You’re in the root, now if you do want to protect it, then you just install in the dub dub dub. So that’s where you would do the root because that’s a subdomain anyway.

So that’s how you do it. But we have the SEO PowerShell it’s not necessary anymore. Because everything that we do goes through our SEO power shield, which amplifies and protects. That’s why we call it the SEO, power shield. It powers it up, it amplifies and it protects it shields it and so that my recommendation would be totally totally unless you’re planning on doing a whole lot of evil stuff to that subdomain go with a sub but with it should be with a folder inside the root.

What Type Of Brand Property Link To Use In A Press Release?

Awesome. So next is BB BB. Look, you’ve gotten better, buddy. Your questions are a lot shorter and not quite as many. So I think we’re finally getting through to you, man. And I’m just giving you our time baby. It’s we’re always like having you here but he says Hey guys, number one does that the link to a branded property in the press release should be to the property or to one of its pages that were syndicated by RSS. Well, it depends on what you’re doing. But so, my strategy and again, it’s covered in the press release SEO, or piece PR silo stacking webinar that we did Marco and I did. Again, you can find that at MGYB or just go to youtube.com slash semantic mastery use the channel search feature search for press release SEO and you’ll find it you know, right at the top go watch that. Because what I prefer to do is we you know, we’re constantly blogging for clients or for projects period. So that populates syndication network, right, we’re building topical relevancy and depth to our silos, right depth to a particular topic. And then they syndicate out to syndication networks, right. And within every single post, within the proper silo architecture, we’re always linking back up from the post back up to the top of the silo page, which is the page that we’re trying to drive traffic to. Right. So what we do what I do is I always, you know, I like to publish press releases that are highlighting or showcasing a recent blog post. And that links to the blog post URL, which within the blog post, actually links back up to the page on the site. But I mean, you don’t have to use that strategy all the time. That’s what I do. Because I consistently publish press, we’re consistently blogging and we’re consistently publishing press releases for all of my clients or my lead gen asset. So it just works out really well because we’re providing deep links, so links further down into a silo that helps to power up with proper silo architecture, it helps to power up the entire silo and helps all of the different keywords that we’re targeting within the silo start to rise or surface in the search engines because of those deep links, right. So that’s my preferred method because it adds more diversity and it’s linking to multiple points.

Within the main money site, as opposed to always constantly hitting the homepage or just the product or service pages, the top of silo pages in other words, so I like to do deep links, but it depends on what you’re doing. If you’re not doing a lot of press releases, if you’re you know, you only got a budget for a handful of them, then it might be better to actually hit your homepage and or your top of silo pages, that kind of thing. So it really just depends on what your overall content marketing strategy is, and what you’re going to be linking to, you know that that’s going to determine where you’re going to link to from within your site. Okay.

That’s it that said, I always almost not 100% but we almost always link from within press releases to a page or post on the money site. Unless we’re doing a two-step which again, go watch the press release SEO webinar, and you’ll understand what I mean. But for example, if a client as all my local clients have Google My Business profiles. So if we publish a post when we publish a blog post on the blog, my blogger also for most of my clients will end up publishing a GMB post that points a link back to the blog post. So essentially, the GMB post is nothing other than a summary of the blog post itself with the same featured image as the image for the GMB post the photo, and then the button link, the Learn More button link links back to the blog post. So sometimes our press releases will actually link to the GMB post URL, because that ultimately links to the blog post URL, so the two-step process there. But you can also and I’ve talked about this almost every week now for the last like two months on Hump Day hangouts baby so I’m sure you’re aware of what I was what I’ve said. But you know, if you’ve got particular keywords that you’re trying to push, then you can actually go extract the post URLs from like, for example, the blogs on your syndication network, so blogger, Tumblr, WordPress, you can go extract these post URLs that are where the re-syndication or of the published the post that you publish targeting those keywords. And you can link to those within press releases too if you want to because again, that’s tiered link building. So it’s helpful in anyone, but you don’t have to. I prefer to link to those blog post URLs using daddy as link building from an MGYB because I like to use the press releases to link directly back to the money site, or two primary tier one assets, such as a GMB profile, GMB map, Id page, any one of those types of things when it comes to that.

That was a good question. By the way, bb though. Yeah, that that was a really good question. Now, I mean, the link building varies it depends on how much power you’re trying to push and where and everything is gonna be where it’s needed, where everything’s needed. Because sometimes it’s just one press release, push, can get you to where you need to be. Other times, you’re going to need way more. Yeah, there are other times when you’re going to need even link building into the press releases. There’s no one set rule because sometimes it’s just the SEO power shield coming, coming in, right coming online. And that’s enough. And sometimes it doesn’t even have to do with the competition because we’ve seen it even in some tough keyword sets that you start ranking like right from the SEO power shield. So this totally ended depends on the no definitive answer for this, other than, you’re going to have to get your press release. If you’ve set it up correctly. And you hit your top-level category rather than just like everybody does your homepage. Then your top-level category will flow and it’ll push all of that power so that everything benefits from it, including the top-level category, not just the longtail keywords, it’s how we teach it now. We teach people to go from the top-down instead of bottom-up it

It’s a little different, it’s kind of the same thing except we’re going. For example, if we want to rank for gold futures, this is just an example. It’s incredibly difficult to rank for that. But we would go even one, one level higher, we would go after the gold category, the entire gold category to pull up the gold features category instead of trying to push it up with all of the long tails. And I’ve seen that it has a greater effect when you try to go for that top-level category. on everything else, not only the longtail but the subcategory that you’re after. So I’m always telling people you go one level up. So keeping this in mind, then it’s up to you. I always tell people that we have to be scientists when we’re gauging how it is that we’re going to do this. What effect we’re trying to create, you’re going to have to create your link building and press releases are part of link building. You’re going to create it so that whatever you’re trying to benefit the most guests

The most benefit out of what you’re doing. And so you approach it that way. Yeah. So it varies. That’s the short answer. It varies. It depends, right?

Can We Use The PR Stacking Strategies With Article Directories?

Next, can we treat an article direct article, an article directory as press releases, meaning publishing, as the PR stacking and also linking to actual prs? Okay, I don’t do any article directory stuff I haven’t for years, not saying that it can’t still be useful. I just haven’t because they’ve been known to be spammy. I think a lot of the links from those get discredited. It’s much better to get like, you know, articles instead of being published on article directories, which were always known as SEO like, honey, honey, what do you call them honey, honey holes or whatever you call them. But I’m not saying that it won’t work because I don’t know. I haven’t tested it in years. If I was going to do it, maybe I would do it. Where I was only linking to SEO shield assets or like you say, can you link to PRs? Yes, that would be fun because press release wherever press releases published is going to be able to handle those type of links, you may be able to push good link equity to them, or even, it doesn’t really matter because they’re not your money site. So I, I, again, I haven’t used article directories in probably five or six years.

And so I don’t really know whether they’re still viable or if they’re still helping at any level. But if I was going to use them, I would do it too. I would use them to link only back to tier one asset not directly to the money site. And press releases are a great thing to link to. So, Marco, I know you don’t use article directories either.

I used to, it’s not necessary anymore. I don’t need to go that far. Right. The way that we’re doing it pushes so much power that we don’t need to go. I mean, when you’re already at number one, like how much better can you go than the number one.

So maybe at some point with some of the case studies that we’re doing and everything else that we have coming on e-commerce and everything else that we’re experimenting. Yeah, I would say that we can do that. But right now, or maybe we need to do that. But right now the way that we’re doing things is not necessary.

What Do You Mean By Kitchen Sink Spam?

Agreed. The last question was, what do you mean when you say kitchen sink? It gets me confused. Yeah, when I say kitchen sink spam, or when we say that, that just means using link building tools and throwing every kind of link like even some real spammy stuff, at whatever your target is. So like when we say you can throw kitchen sink spam at it, it means you could use some of the most god awful links in the world and throw them at, you know, point them at a particular target and still benefit from it. We would never encourage anybody to do that with their money site. And in fact, we prefer to still use better links.

Even if you’re using spam tools, for example, like you know, our link building master dedhia he uses a ton of link building tools but he always recommends that your the links that he builds to whatever your targets are, which we always recommend tier-one entity targets or your SEO shield essentially. But he always likes to suggest recommends using two layers two levels of contextual web two Dotto links. And then throwing if you want a third tier of links, you can throw kitchen sink spam at those contextual web two dot o links. So that’s what we mean by kitchen sink spam, it means pretty much anything under the sun, that’s a link. And a lot of those would be toxic if they’re not used properly, but they can still provide a benefit if used properly. And that’s what we talk about when we talk about you know, you can hit SEO power shields with kitchen sink spam, and they’ll end up ranking. We don’t recommend it. We still recommend using the contextual web to Dotto links. Add your first and second-tier links that are being built to your tier one assets. But you can always throw kitchen sink spam behind that if you wanted and still receive a benefit Mark has done several tests I have to, but we even did the Marco and Rob did the kind of public case study for the DC plumber and just hit it with like over a million kitchen sink spam style links, including porn porn links, and it ranked and it’s probably still ranking today. So and we just had someone in RYS Academy reloaded last week, come in and tell us that they tried the million kitchen sink, spam link test and got really good results and 89% increase in traffic month to month. Wow. So it works. However, think of it this way. If garbage links work, how much better? Will quality links work? How much better will the way that we do the tiered link building right? contextual tiered link building

How much better is that, not only for now but long term when they come looking? The first thing that they look for is that kitchen sink spam, that that the automation is is what Google is looking for. And we’re kind of hiding in plain sight because we’re not giving them what everybody else is doing. We’re doing it a little bit differently. And it just playing work. So when you’re thinking about going after that, that million links, and yeah, you can pay 50 bucks in fiber, and there’s going to be complete TSA, and it’s going to be truly, truly garbage type of stuff that you don’t want to look at. Why would you do that to your project? Why would you do that when it can show up in your link profile? Do you want that? Because we had that showing up for DC plumbing. We had those links index, man. And seriously, you didn’t want your kids looking at that you didn’t want you to want to be sitting there with your wife. Looking at some of that stuff that was coming through it was it was like, the really bad garbage man.

So why would so when I’m talking to people, my question is if you want to test and you don’t care, you don’t care what shows up in the link profile, you don’t care about anything. You’re just trying to make you make some money. It’s a fun test, then, by all means, do it. But if it’s something that you care about, why would you mistreat something that you care about that one?

Agreed.

Can You Blast The Press Release And Drive Stacks With Backlinks Without Negative Impact On The Money Site And GMB?

Okay, next is Gordon, what’s up Gord? It’s been a while he says, Hey, guys, hope you’re safe. And well just have a quick question. When using press releases or an ROI S Drive stack through the MGYB store. Can you blast either or both of them with hundreds or even thousands of backlinks without any negative effect on your money site? Or GMB listing? And if so, will that increase the SEO juice flowing to either entity and help them to rank? Thank you very much. Yeah. And that’s, I mean, that’s exactly what we were just talking about.

We prefer to build links to our tier one entity assets such as the SEO power shield, our last drive stack, g site press releases the organic press release organization page, you know, the idx page, anything like that. And that’s if you set it up correctly, you’re not going to have any negative results whatsoever, which is why we set the things up the way that we do. That’s why we call it the SEO power shield because it shields it’s like, I’ve always called it an SEO firewall, right? It creates a firewall around your money site. And so that’s exactly what we’re talking about. embeds and or backlinks work really, really well. In fact, you can even take your money site it for example, and you know, embed it in a G site and then hammer the G site page with backlinks. And that’s going to help your money site page benefit without there being an actual direct hyperlink on that page. Does that make sense? So yeah, that’s what we were just talking about. With Bibi’s question when we just hammer our assets with backlinks because it helps to push ultimately it flows down through to whatever our target destination is, which could be a GMB asset.

Could be a Google Site could be a money site. It could be all three of those. So yes, that would work. Any comments on that?

Should You Interlink A Post If The Main Article Has 5 Jump Links?

No, that’s perfect. Pavlos up, he says, Hey guys last time, I missed an opportunity to say thank you. Well, you’re welcome. Pavlo He says, question in one of your videos, you said that I can copy main silo page content and create a post. The Post will be canonicalized back to the main article, the canonical link itself will be a jump link to the Main article.

The question is should I interlink these posts if I have if the Main article has five jump links, and I’ve created five posts from the main content? I think I kind of vaguely remember this conversation we had on Hump Day Hangouts, but I’m not quite following the question. I think what, what I was talking about if and hopefully, I’m not off base here, but prefer using long-form content now for content for websites or for money sites, instead of in the past, like, you know, five years ago, you know, you could create a kind of thin content type of silo page. And then each supporting a keyword that you would find within your with your keyword research. So all of the supporting keywords that you would stack within a particular silo, I just always use spreadsheets for that. So I create a column but my top-level keyword at the top, you know, the column header, and then I would go extract all of the relevant supporting keywords and key phrases and put them in underneath that in that same column right in a spreadsheet. And then that would be that that goes to my bloggers, for them to produce content around so that they highlight one of the supporting keywords within the correct silo. And it used to be that I would create kind of thin content, top of silo pages, and then target individual longer tail keywords with blog posts, but that becomes repetitive redundant. And it doesn’t work as well what I found as having a long-form top of silo page now, that contains a lot of those supporting keywords so that broken down into subheadings, right, so and I think that’s what you were talking about is when I mentioned that you can create long-form content, and even put a table of contents with jump links at the top of the content, which is really good for SEO. And then you can actually create blog posts targeting those longer tail phrases that are already present on the silo page itself right to top of silo page that have jump links to them and then link from those supporting articles within the blog post to those jump links. Because then it’s, it’s, it’s linking to the top of silo page, but it’s also reinforcing that longer tail subheading or keyword, right, so that’s supporting keyword. If that’s what you’re talking about, then let’s see. The question is should I interlink these posts with the Main article as well? Five jump links. And I’ve created five posts from the main content. Yeah, I mean, I don’t I can’t get too far into this Marco would kill me if I did.

But if you’re interlinking, your supporting posts correctly, daisy-chaining them together then and they’re just linking from post to post. And from within each post linking back to the top of silo page, even if it’s at a jump link, a jump link to the top of silo page to some section on the top of silo page. Yes, that would work. That would work really, really well. Actually. Any comments on that Marco?

Sorry about that.

A lot. Ah, no, it’s not really something that I’m willing to talk about in a free gotten a free forum like this. They are not going to get into that because it just puts so much power and it gets around everything that Google can throw at you. So no, that’s fine. We’ll leave it at that. Okay.

But yeah, just get creative with it. Think about you know what you’re doing with your structure. And I don’t like to if I don’t know where you say you can just clone copy main silo page content and create a post, I wouldn’t, I wouldn’t do that on the same site what I was talking about with cloning or copying or mirroring, right is within the G site. Right. So if you’ve got your top of silo page, and you’ve got all the content on the page, you can always create, we recommend mirroring that top of silo page on the G site. And then if you had supporting posts within that category on your money site, I don’t typically duplicate or mirror posts onto a G site unless I’m having trouble ranking a particular keyword in which case then I will create child pages on the G site that is each child a one to one ratio, child page for every post within that silo, and then just embed those in there and that’s what I was talking about with the jumping links, you can actually create jump links from the G site back to the money site there. But again, that’s more kind of mastermind stuff or heavy hitter club stuff. So hopefully you got some value out of that. But I wouldn’t copy top of silo content and republish it on the same blog from your money site. I wouldn’t. Personally I wouldn’t do that I would have new content curated, not written because I use curated content for blog posts, the curated targeting the keywords that I’m trying to push that is on the top of the silo page if that makes sense. Okay.

So another good question.

Jason says thank you. Yeah, so he’s already watched all the Syndication Academy videos, that’s okay. If you join the mastermind if you just joined recently, the Syndication Academy join the mastermind will up make it worth your while we’ll refund your Syndication Academy purchase or apply it towards your first month of mastermind or something like that, and then you can cancel that subscription. So, yep, baby says great. We’re almost

What Are Your Thoughts On The Statement That You Can Flatten A Complex Silo Into A Simple Silo?

Got a timer almost out of question. So this is good timing maybe says great. What do you think of the statement that each complex silo can be flattened to a simple silo? And if a site isn’t that big, is it better to do the flat? Yes, I always, always recommend using simple silos where possible and guys, I’m going to be updating the training, I was really hoping to get that done for today, but I didn’t. And so I’ll try to have it done by next Wednesday. But in the process, street process doc that I created for our methods and for me, you know, our methods are what we sell as done for you services and MGYB for those of you that aren’t aware of it, if you go to semantic mastery comm slash process, I’m going to bring it up. It’ll you guys can take a look at this. For those of you that haven’t already been exposed to it, this is the process street process doc that I created to that has a lot of training in there with a lot of it’s the why we do what we do.

And what you can expect from it the How is we point to our training products for the how but or the where to get it as the links over to MGYB but these are the website silo architecture, the training videos that I created, you know, five years ago or whatever, they’re, they’re still valid, but my overall process has changed slightly right it’s evolved slightly and so I’m going to redo those silo training videos where I go into what a simple silo is what a complex silo is a difference between a physical silo and a virtual silo and what I prefer to use and why I’m going to redo those videos and that will go into here the website section of the worry list entity based SEO process doc and when I do hope I’ll have this done by next week guys I really wanted to get it done by this week but I haven’t even started on it. So I’ll try to get it done by next week. And then again guys you go to semantic mastery comm slash process and you take a look at all the stuff that’s in here. There’s a lot of training here. And so anyway, that said, Yes, I always recommend a simple silo. For most projects. I’m not going to say for the most projects for most local projects, which is what I do, almost exclusively, simple silos will suffice. I used to always try to build complex solids because I thought it was going to be better. And then maybe there is some benefit to it. But what I found is a complex silo is complicated. Hence the name complex silo. And so it’s difficult to build it create some kind of funny issues that are hard to reconcile with the URLs with the slugs and that kind of with permalinks and that kind of stuff. So I prefer to stick with a simple silo, it’s much easier to manage, it’s easier to map out when you’re in the build process. So I like using simple silos for most local projects. That’s all that is ever needed. In fact, with a simple silo, if you’re using our methods, you’re going to be the on-page SEO is going to be far superior to what most of your competitors are doing anyways. So it’s not really necessary to do a complex silo. If you’re doing a very broad site with a lot of categories and subcategories, then you might be necessary to do a complex silo. But, as I said, I always try to simplify where possible. We’ve had a ton of people over the years, join one of our groups, and they map out this incredibly intricate silo map of a site. And they, you know, probably spend hours and hours and hours mapping it out and creating drawings to show the silo structure and everything and then they present it and say, What do you think you think this would work? And it’s like, Well, yeah, but it could have worked, you know, eight levels previous, where it was like a much simpler build, and you got to save yourself a ton of time. And we don’t say that to pick on anybody, but it’s because I think we as SEO types, try to overcomplicate stuff all the time, and I’ve learned over the years to try to simplify as much as possible and get results with a much simpler process and simple silo structure is the way that I prefer to build 90 95% of my sites.

commenting. I totally agree. I don’t know why people get themselves into trouble with complex silos like right from the start. Yeah, if it’s a brand new project that there’s no need for for a complex silo, unless it’s like, I don’t know, like some type of e-commerce website and you’ve seen those where there’s a bunch of complex subcategories and while category, subcategory, sub-sub categories and all of these things that really complicated but I tell people to look in the beginning, you’re good with your homepage, and three categories, three top-level categories, the three main keywords that you’re going to go after to start making money, push all the power that way, as needed. And as you see more opportunities for top-level categories. You add them, right because then your whole setup is done. And whatever you add is going to benefit from everything you’ve done previously. But if you start mapping it

Out complex from the beginning. How are you going to push the power that that’s going to need for every page and post and subcategory and sub subcategory that you’re trying to create? you’re dividing up the PageRank in such a way that it’s not going to push the initial power that it could have. There’s no way because there’s no way to keep the link flow going the right way. Let’s put it that way. Yeah, but if you keep it simple, minimize the number of categories Don’t try to go after everything at once. But just three, three categories. That gives you enough to write for about four months when you get our D keyword research. I’m sorry, that that’s not available right now. But I did keyword research gives you enough to write about four months on those three top market level categories on those silos. And then you can go and see like which one is more complicated, and you just break it up instead of making it a subcategory? You just make it another category that’s related to that one category that you already have no need to overcomplicate things I hate when people try to do that. It doesn’t have to be all that difficult. Yeah, and it’s fine because like I said, we’ve experienced that a lot over the years, and I’m not gonna lie. In years past I did the same thing, I would always approach new projects with the complex silo, trying to map all that out. And it just it became overwhelming, it became too much of a bitch too, you know, too difficult to manage the projects. And again, it creates a lot of funky issues, if you’re trying to share subcategories with other categories, especially in local like, for example, if you have, you know, your topical or service-based silos, which would be like, you know, like Tree Removal would be one silo, for example, and another silo could be tree trimming, which in reality, I’ve learned over the years that you really don’t even need to create silos for Tree Service sites because they’re all synonyms for each other. Google considers tree removal and tree trimming as synonyms anyways. But most of my tree service projects are

Still siloed like that. And if you were trying to duplicate location-based silos within each one of the topical or service-based silos, it creates some real funny URL issues that you have to reconcile. And it becomes difficult to do so or vice versa, if you had location-based silos, as your top-level silos, and then you tried to have subcategories of services, then it creates some issues too. So I learned a long time ago just to go with the simple silo structure, so much easier to manage so much easier to handle. So anyway, yeah, I totally recommend going with simple silos where possible. The last question and we’re at five o'clock. So this is a good stopping point is BB says should we have a form in the branded properties for collecting leads? Absolutely. If you’ve got form code that can be embedded in other sites, absolutely. I’m actually using I’m not going to talk about what I’m using just yet because it’s part of the case studies and I’m working on but I’m using a new lead generation tool.

It helps that has a form builder in it that works really, really good. And I’m actually embedding the form and multiple properties. Now g sites, you know, a lot of different places that I’m actually embedding the forms now because they work really, really well. And they direct all the leads back to one central location that then gets distributed out. So yeah, absolutely, there’s no doubt, I always try to put most of my businesses run on phone calls more than a phone like. In other words, the leads that I generate for businesses are more phone call leads than they are web form submissions, but I don’t ever want to not provide that as an option. So I used to, I used to really just push phone calls, but now I’m pushing the lead form submits as well, because I’ve got a really cool application that I’m using that helps to distribute the leads to wherever I want them to go. And again, I’ll reveal some of that in the coming week’s guys, but I absolutely recommend if you have a form, form code that can be embedded on other sites use it. Okay.

All right. Thanks, everybody for being here.

We will see you guys next week. Thanks, Marco for sticking around. All right. Have a good one. Thanks, everybody

Weekly SEO Q&A – Hump Day Hangouts – Episode 299 published first on your-t1-blog-url https://ift.tt/1WMpNvB August 07, 2020 at 02:42PM Semantic Mastery https://ift.tt/2YeHIxM

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Weekly SEO Q&A – Hump Day Hangouts – Episode 299

Click on the video above to watch Episode 299 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

All right, welcome everybody to Hump Day Hangouts. This is Episode 299. We're one away from big Episode 300. I'm gonna call this episode where everyone is getting old and wearing glasses except Chris. I just realized all of us are now wearing glasses except Chris. Yeah, well, you guys spending too much time in front of your computers. There we go. Yeah, gotta change it around. This is the year we try to get ourselves off to the computer. So anyways, welcome everybody to Hump Day Hangouts. We're gonna say hi, real quick catch up with everybody. And then we got a couple quick announcements before diving into the questions. So I'll start on the bottom here since it's cloudy weather element Marco. How you doing today? I have my lights on. That's why it looks so bright. Yeah, it's raining. It's supposed to be raining. So finally got me with the lights on. But I can't complain this nice a warm, actually. I'm kind of trying to hide trying to blend into the background. So Google doesn't see me.

It's all good man. I'm gonna

Having a good time.

Outstanding All right. Well, let's work our way around. Hernan you got those new glasses what's going on with you?

Yeah, man, I'm just trying to trying to blend in. I got I got glasses and now you got glasses. I mean yeah man we get rid of this and have a beard and growing a beard. Damn it. You're doing the 50 K I might do the 50 now, so good man these are blue light blocking glasses, you know? Because there's one this one guy show me one this really nerdy yellow like super like

orangey glasses and they make you look stupid. I know I won't be wearing next week.

Yeah, do you don't think the big square bc birth control glasses make you look stupid though right now, man. No, I can't I can talk like this. Nobody will.

But a lady repellent. Yeah, exactly. say wait a second. Are you wearing those or are you being forced to wear this?

What this one glasses. Yeah, I'm just kidding.

You look good. I was just wondering maybe you're making you know this light and blue light blue light blocking. I'm still confused. Why are you wearing blue light blocking glasses in the middle of the day or now? Yeah, well, it's time. 5pm So, five 6pm So, all right. Well, before we tell everyone all about our AI problems, let's see Chris, how you doing today? Man? Doing good, man. I hit the gym for like, I don't know, like after another two week break for the first time again. Sore all over again. Hit the leg so hard. So yeah, like, I'm pretty sure you're gonna feel the same way. Next week?

Yes, definitely. Yeah, I'm headed out. Taking a couple of weeks and hitting the road literally going to be gone for a couple of weeks and doing some trail running. So for those of you in the northwest, you know what mountain trail was? Yeah. We're going to be doing a run around Mount St. Helens, as well as doing some visiting up there. Go to some campgrounds and stuff. So, Bradley, how about you? How are things on the East Coast today. Good. Happy to be here I've been trying to

do I've got a bunch of lead gen projects I'm working on. And so I'm trying to spend as much time on those as possible. But I've had a really good month in real estate flipping land and I've got a lot of deals coming in right now. So it's kind of hard because I'm, I'm conflicted, the real estate money is really damn good. So I have to do I have to pursue that when it comes in. But at the same time, I've got other projects I'm trying to work on. So it's kind of difficult balancing right now, but I'm happy to be here and got a lot of stuff coming up. So that's the end. Well, we got a few things I want to mention to everybody real quick. First of all, is kofu. Live as we've been saying that is still on, we got a lot of cool,

cool stuff we're going to be talking about. You can find out more about that at Boku live.com not just the cool stuff, but also what you can get. So head over there, check out the VIP ticket, I highly recommend it. We have priced it accordingly. We really want people to grab the VIP ticket and get

The most out of this. But if you want, you can grab the VIP plus as well and get some one on one time with us, which if you were going to book that separately, I mean, we know roughly what each other charge but I didn't sit down and like calculate it out, but it's a hell of a deal. So if that's something you want to take advantage of, go grab one of those. There are limited number of those because we can't just sit around talking to everybody all day. Unfortunately, we do have our own businesses and agencies to run. So go and check those out. We got some more information coming out later in August about the guest speakers and exactly what they're going to be covering. But we got some great stuff. Jeffrey Smith is going to be joining us again and we've got two more agency owners along with Rob Beal and dedhia is going to be giving a case study to so tons of stuff and more. More to come. So again, poku live.com. Now, something else I want to talk about and Bradley, maybe you can share some info. I just got the link to this. You're going to be talking with Jeremy from Press Advantage on Monday. Correct.

Yes, Monday at 3:30pm.

We've got another webinar with Jeremy, one of the CO owners of Press Advantage, which is the press release service that we've been using. I mean, primarily for several years now I've been with Press Advantage for six since. They've pretty much since they launched, so five or six years, maybe even longer than that. But anyways, he only opens up the subscription offers that he's done for us. Rarely, let's put it that way. Very rarely does he open up those subscription offers. And he's, um, he's prepared or planning to do that again next week. There are some new features that are been rolling out for Press Advantage and it's just a good time to do so. And we've been asking him to open that back up again for some time. So he's, he's actually doing that for us next Monday at 3:30pm. So be on the lookout for the link. If you don't, if Adam doesn't post it here, you'll get it via email plus in the groups and sign up for that any of you that are using press releases consistently for your marketing, whether it's for clients or your own projects, we highly recommend them. They work incredibly well. I use them a lot. And so if you're doing a lot of them, it's probably best in your best interest to have your own subscription. And next week's a good time to get it. So be there. Definitely, yeah, so that'll be Monday. 3pm Eastern, and I thought will be Say that again. I believe it's 330 Let me double-check. No, it's 3 pm. I'm sorry. Yes. 3pm. Okay, so 3pm Eastern, and we will be sending out an email about that. I did just post the link. So stay tuned for that. But if you are interested in what press releases can do for you, then I highly suggest showing up plus Jeremy like Bradley said it's gonna have a very special offer going with that. Yeah, real quick, guys. If anybody you know, before you even go on the webinar for that if, if you want to see how to use press releases in a way that just works incredibly well. Just go to our YouTube channel and search for press release SEO, and you'll find

The webinar that we did, it's also at MGYB. If you look in the webinar section on MGYB, the store, you'll see that there's we did a Marco and I did a webinar about how we use press releases and PR silo stacking. So essentially siloing press releases together. And it works really, really well. And I would highly recommend it if you're on the fence or considering getting your own press release subscription that you go watch that webinar first so that you have an idea of how powerful they are and how to use them the best way. Definitely, will Bradley beat me to it. I was going to say speaking of MGYB and a lot of you guys took advantage of the awesome Fourth of July sale we had last month. There's still some good stuff going on. If you had some updates coming so go check out mg y v.co for your done for you services. But yeah, as Bradley said up there, you'll see the little webinar button click on that. And then there's a bunch of the best practices webinars which is just basically free, great training information. So go check those out. So here's a bit of something Why don't we bundle the Press Advantage offer with Local PR Pro I'm just throwing it out there we don't have to decide right now but I mean it just it goes hand in hand let's let's work it out and make them an offer they can't refuse so they get results right away the way we do that. And one more thing before we go I don't want to set any hard dates because it's a work in progress. But there's something coming for Syndication Academy. Yeah, look new flavor.

We're working on it. We're working on it guys. Let's say sometime towards the fourth quarter of the year sometime. Look for it. It revamped updated when I bought properties. I don't know how you can make the best better but we are.

Yeah, yes. Yeah. And I was gonna say I was gonna turn into t test I'll keep this one short because we can't really say much about it. But yeah, the webinar go get signed up for that. Keep your eyes and ears peeled about Syndication Academy and Bradley's going to be doing some testing for some additional link building based stuff. And we'll just leave it at that for now and say that, should that go? Well, that's definitely something we'll be letting everyone know about. Yep.

Cool. All right, guys. Anything else before we dive in? We're good. All right. Let's do it. Grab the screen.

You guys are seeing my screen correct?

Yep. So yeah, right.

What Phone Number To Use When Setting Up The GMB For A Local Lead Gen Site?

jump right into it. So olana says, Hi guys. Setting up a local lead gen site. Haven't got a phone number for it yet. Would you wait until after you have the number to set up the GMB? Yes, I think you have to actually you have to have a phone number. As far as I remember. I haven't set up a GMB in quite some time, but I'm pretty sure you have to have a phone number. Also, which of the following Do you use for lead gen an 800 number, a one 300 number. I've never even heard of that mobile or local landline with a reader.

I prefer using call rail. I still use call rail. I've used call fire in the past and I've got a ton of numbers in call fire comm that I would like to port over to call rail is a better platform. It gives you a ton more features. It's inexpensive, but it takes it's a long process of porting numbers. So I just have two accounts. I've got call firing call rail. I prefer using call rail. Again, I use call rail for several of my lead gen assets as well as my own real estate business. Because I use a lot of phone numbers for tracking marketing purposes and stuff. But I really, really like call rail. Does anybody else have any suggestions?

Call rail. I can't say anything else. It's what I use. Yeah. And no, not an 800 number. All right. So if you're going to work local, which your car it no matter where you go, you don't want that 800 number you want that local number you want people kind of like that local numbers I've seen better results with a local number than an ad hundred number unless you're widely known for having that 800 number. Does that make sense? Or did I lose everybody? So 100 works when you're widely known like like, something like roto rooter, let's say or plumbers nine one, that kind of thing. But if you're local and you want people to you to want to create that familiarity it really helps to have that local number.

Yes, I agree. I use answerconnect.com to send phone calls into a call center so that the phone always gets answered. It screens the calls there's a ton of benefits for using a call center. And I have been since 2013, the same account, answer Connect comm I really can't say enough good things about them. And so they give you an 800 number but you can forward or redirect local numbers to the 800 number which is what I do. That way. You know, I can have multiple lead gen assets all funneling into that with their own separate local numbers, but all funneling into the same call center if it's for the same service provider, essentially.

But there's a lot of really cool things. And by the way, guys, I'm working on a lot of lead gen stuff right now, and I've got some case studies I'm working on that I'll be making public, not just within our groups. And I've also got some things that I'm going to be introducing to everybody when I do make that case studies public that I think will help a lot of you with your lead gen business. I can't really talk much about it right now, but I just kind of wanted to tease it. So there you go.

How To Generate Quality Content For A Niche Blog If You Don't Like Writing?

The next question is, Hey, guys, I want to set up a niche blog, but I don't like writing How can I generate the quality content myself for my niche blog? Will the generated content be good enough for niche blogging? Thanks, Content Kingpin.

When I first started in SEO and local lead gen way back in, you know, 2010 timeframe. I was actually doing blog posts. Right after, I'd kind of developed the Syndication Academy method, and because it was just working like crazy good, I knew that blogging was going to be the way to populate the networks and get results. And so I was actually blogging for industries that I knew nothing about. I was actually writing the posts myself. And it was incredibly time-consuming. And it's frustrating because I had to learn a lot about the businesses and the topics and such. And I, fortunately, I got introduced to content curating, and I don't remember who introduced me to it or whatever, but I kind of started reading about it. And then I bought a couple of courses about content curating, and some plugins and all kinds of stuff. And I started curating content and I got much more efficient at generating content. And he also I didn't have to know as much about a topic because you can just find subject matter, you know, find articles on the web or content. It doesn't have to be articles. It can be podcasts, videos, infographics, slide presentations, it could be a number of things that are based around the topic that you are writing about that are written by or produce the contents produced by subject matter experts or SMEs. And you can get really good and really efficient at producing content by just being able to find and locate content developed or produced by subject matter experts. And then curating it and creating a unique post based upon using, you know, snippets of content from the subject matter experts, it's already been published. So that's, you know, been my preferred method. And I was actually doing that on my own. I use some tools and some plugins at the time. But once my business got to a certain level, it was just way too time-consuming. Even with using curated content, I was too time-consuming for me to produce it myself. So I developed training and hired a virtual assistant and handed it over to them and she's still with me today. By the way, her name is Esther she's still my primary number one blogger that works for me right now.

But anyway, long story short, I ended up training multiple virtual assistants or bloggers or curators as what they are really, with that training. So I kind of polished it up a bit. And that's what Content Kingpin is, which is one of our training courses. And it's the same process that my bloggers all use today, I talked about a couple of tools, but we still primarily do everything manually. Just using like a like Feedly. For example, to the group and categorize content feeds that we know like and trust that then we can use to all So a quick glimpse my bloggers go in for whenever they've got to produce or publish a post, they'll go in and just look at Feedly select that particular category or folder for the project that they're working on. And it will show all the content that's available than the recent content that's available around that particular topic. And then they can choose a topic to blog about to curate a post about and then pick and choose a few articles that will either reinforce that the idea that they're trying to convey with their posts, or sometimes they'll do like argumentative posts where they'll try to show in a different opinion from what perhaps others are saying. So they'll show two sides of the coin, if that makes sense, as two different competing opinions about the same topic anyway, it's great, it works incredibly well, it also creates co-citation. And so we highly recommend you check out Content Kingpin, it's one of the best ways to do it. Not only that but if you were to use that site type of the system, the Content Kingpin method, then you can get away from doing it yourself. So you don't have to publish I mean, I would learn it first. You know, learn it and understand how to do it first, but then you can actually put a virtual assistant that you hire through the course and have them do it for you, and you can kind of just managing and guide them until they get up to your standards. But that's the best way to do it. Guys. I call it hands-free content marketing and it's a great revenue source too because it really is simple.

Once you understand the topic concept is really, really good to anybody want to comment on that Content Kingpin doesn't get enough credit for does what it does. People don't understand it, I think because they get all the all this different information about unique content and duplicate content and all this bullshit that's out there. That's nothing. Really if it were so places like Huffington Post's would not exist. Google News would not exist unless curated content was okay. But not only Okay, whether it was good I'd be how much traffic does it get Bing, Yahoo. All they do all day long is republish story. Huffington Post is a collection of republish story that all it is and all you're doing with Content Kingpin is republishing the story. You're summarizing them right taking power, whatever it is that you do it. And you're adding your own commentary and proper attribution and it's a done deal. I mean, it's so simple. And yet people try to make it so much more difficult than it really should be. But yeah, totally Content Kingpin for the win. You know, and it's interesting. I've just pulled this up because I did this and if you guys remember masterclass, we had a, we had a kind of a middle-tier webinar coaching program that we had called masterclass for a number of years. And I did this as a local case study, Gainesville home pros, and I've never done anything with it since I think that was back in 2015. Oh, look at that. It says account suspended. That's interesting. That's one of my Okay, well, anyway, I would sure like to show you that blog because that was curated content, the same method. My blogger Esther, who was the first one I trained using that method, produced all the content on that site using curated content, and they were beautiful posts and unfortunately, it looks like that account has been that hosting account perhaps has been suspended. I have done anything with it years. But I would like to show you guys some examples of that. But I don't have anything that I can show you right now off the top of my head. But anyway, it's it works really, really well the posts come out beautiful if you do it right. I would highly recommend going through Content Kingpin.

No, because there are a few things that you have to do in order to not infringe on copyright. So for example, you don't want to curate images that can get you into trouble, asked me how I know.

Because you'll get extortion letters from like Getty Images and other you know, asshole law firms out there that are just looking for people that have republished images without copyright, without rights to it. So there's like a lot of things. There's not a lot of things, but there are a few things that you really should do to make sure that you're covering your ass when you're curating content. So again, I highly recommend you go through the product, it's through that program. It's a really, really good program. It's the same that we use today. You know, there are a lot of tools out there that can help you to manage content curating, but we've already.

He's found that it really just is just as quick and easy because what happens with a lot of these tools is they stop being supported over time. We know one of them was Curation Suite that we actually promoted. And fortunately after promoting it, and after a year or so, like the support just stopped and it kind of fell off the face of the earth. The same thing with a bunch of curating plugins that I've used over the years, they just eventually fall off the market and they just don't get supported. So we've learned to just stick with the manual process and it's you know, once somebody becomes efficient with that process is really is a very efficient way to produce content. So you don't need all the additional tools and plugins and things like that. So that's why I recommend that product because it's a Content Kingpin because it will teach you how to do it manually and then you can teach a VA how to do it by just putting them right through the same training. It's a great question though.

What Training Do You Offer In The MasterMind That You Can't Get In The Syndication Academy?

Jason says I'm currently in the Syndication Academy 2.0 and I was wanting to know all of the different features and benefits in the mastermind that you don't get in the Academy. Is this all of these different training you offer in the mastermind if I joined the mastermind, can I get a discount for the cost of the academy? Okay, so first of all the mastermind you have direct access to my partners and me, as well as all the other members of the group, which we have a lot of really savvy marketers and agency owners and CEOs and such in our group. But you also have direct access to all of us to where you can ask us questions in the Facebook group at any time. We're in there answering questions often. Plus, we each host our own separate webinars inside the mastermind. They're bi-weekly webinars. So every two weeks each one of us hosts our own webinar. So you get to come to ask us questions at length during the webinars. Like you can post questions ahead of time for the webinars, we'll do site audits, we'll you know, look at your, your SEO, your you know, on-page stuff off-page stuff, we'll help you with projects if you need it. Plus, as I said, you get to you know, come to ask me stuff, or Marco stuff or Adam, or Hernan or Chris any one of us. So there's a lot of benefits in there that we don't provide anywhere else we'll go as deep into, whatever subject you want to go into, you know, and that's one of the things that we can't do on a free setting like this or any in any of our other groups. So the mastermind is definitely where you want to be if you want to get all that, as well as Syndication Academy is included in that. So you can cancel your Syndication Academy account if you join the mastermind because it's included in that as well as all of our products under $300. Anything over $300 you get a significant discount. So there's a ton of benefits to be in the mastermind. Anybody else wanna?

Yeah, I would just say Jason, if you just started Syndication Academy, if you're just getting into it, then contact support and we'll refund whatever you paid for Syndication Academy and you can or you can apply it towards them. However, you want to work that out, we'll work it out for you. We always do. Why because membership has its privileges. So that's why we do things the way we do and yes, I mean, above all else is this group of people like-minded people who are working towards what we call POFU position of Fuck you, where you have the kind of power and money where you can pick and choose your clients, your clients come to you instead of you going knocking on doors on $500 clients who are a pain in the ass. So rather than doing all that you getting all you get all of this training, you get the mindset training, you get the how-to get all of the collective knowledge, and then you have five, almost six years of webinars. Now some of them of course are dated, but we do we're not doing webinars every week. It's either Bradley or me like we take every other Thursday. You got Hernan, you got Adam. Yeah, Chris, everyone is giving you their perspective and their take on things so you get all of these different points of view, all of this all of these different experiences coming to you and helping you in whatever it is that you're trying to do whatever it is that you're trying to achieve. So it's not just what you get as far as training. It's the people and the relationships, the networking that you can do inside the mastermind like I know people who are working together in different projects, and we tell people to become the big fish in a little pond. But then some of them go on to and I'm gonna mention his name, for example, to dominate in the Fort Worth area. And you got another one in Minneapolis, St. Paul, the Twin Cities you got someone in the Dirty South, right South Carolina, Georgia area, who are Domini who may have started as the big fish in the little pile or becomes the little fish in the big fish in the little pond. But then they move to a bigger pond. So that we're always pushing. We're always encouraging people. That growth means you go to make more money until you reach a stepping point where you say, Okay, I met, hopefully, this is where I want to be, this is how I want to do it. And if I choose not to work tomorrow, I can do that because the process and the systems and everything else that I've gained through being in the mastermind, will take care of me not being it, the system is there, so I don't have to be there. And I mean, just the way that this happened and how this happened, and how people finally are able to step away and say, Man, I can spend time with my family and I can relax and I can do the things I want to do, rather than having to do the things that I have to do things that I must with no other choice. So I think that that's just one of the greater things about the mastermind is that mindset that awful, you're going after that poof hopefully you get on that path. And it's it becomes your magnificent obsession. I thank you CTF letcher for that. But it becomes your magnificent obsession. You're going after that and there is nothing that can get in your way of achieving that powerful, that's when you know that you're there. And that's what we're there for. So, just because you brought up CT, and we don't have a lot of questions, so I know we got time when we did the interview with CT Fletcher, I've created this text document. It's been on my desktop ever since. And hopefully, nobody gets offended because CT Fletcher likes to cuss a lot. Say but here's a lot of here are the quotes that struck me when we were at when we really were Marco interviewing him. I was on the webinar, but it was really Marco interviewing CT Fletcher, who's a powerlifter. He broke a ton of records for a while. But anyway, some of these are really funny. I'm not gonna read them out to you, but you remember these Marco? Absolutely. I love them so awesome. I still watch them. Will will is king. Yeah, man. Oh, man. Oh, man. He's so good. You ain't pretty motherfucker. Yeah, you ain't that birdie.

So funny. I mean, that one right there cracks me up too. I laughed out loud. Anyways, I just thought that was funny because I happen to notice it on my desktop the other day and I giggled about it. You just brought it up.

Would You Recommend A Subdirectory Or Subfolder On The Same Domain When Creating The Blog?

So anyway, Jason, next question says, Hey, guys, I have an e-commerce website using WordPress with WooCommerce. Would you recommend a subdirectory? Or folder on the same domain and load a new WordPress and create a blog? Yes, that's what we've always recommended. I mean, I don't do any e-commerce stuff. But I mean, in the past, I have done some SEO for some e-commerce clients. But it's not something I'd like to do. So I got out of doing it, but we've always recommended it. So do you have control over like essentially a content distribution engine, right, and that's WordPress is great for that? So you can either put it in a subfolder or directory of the root domain or what we always recommended was to put it in a subdomain instead. And that's because a subdomain is still treated as content have a separate web entity or separate site, I should say, a separate website than the root domain. So that if you're in your content distribution, you do something spammy, which if you follow our methods, you won't have any trouble, at least, we, you know, as it stands right now, but Google could change everything in a moment's notice. But we've never had any issues. But if you put in a subdomain, and you were doing something spammy or something, Google changed its rules, all of a sudden, and something became spammy, they wouldn't affect the root domain, which is where your e-commerce site resides, it would affect the subdomain only. So we always prefer, like, you know, you could put blog as a subdomain to whatever your domain is, or whatever you want it to be news or something like that. And that's what we prefer to do. But you could put it in a subdirectory. But yeah, that gives you the opportunity then to do all your content marketing. Remember, if you've got an e-commerce site, and you've got product categories, for example, you can mirror those same categories. We talked about theme mirroring all the time.

If you don't know what that is, you know, it's essentially duplicating or mirroring your site structure on other assets. So you have if you have product categories in your eCommerce site, you could mirror those same categories as content categories, or you know, in WordPress, just categories are the same. You could title them and everything the same as what they are on your eCommerce site. And then you can publish posts, blog posts, or sporting posts. That's kind of a link building method that in place them within those particular silos or categories in the WordPress site, distribute them out to a syndication network, mirror, all of that stuff on a G site, and our ys drive stack, press releases, all that kind of stuff. You mirror all of that together, and it works really, really well to push power to your, you know, your ultimate destination, which would be your e-commerce product pages. So you want to comment on that. Yeah, we used to recommend going to a subdomain because we wanted to protect the root cause we were doing. let's admit it, we were doing a lot of evil stuff yes to the subdomains, we were blasting them to the point where if we had them connected to the route, any penalty would pass to the root. What we've done is we've taken a step out, because now everything goes through our SEO power shield. And so now the route is protected.

And so in order to push even more power, by all means, put it in a subdirectory because then you're accruing everything inside the root when you go into that subdirectory rather than stepping in a subdomain, which is treated as a separate website, so you're one hop away from your root domain anyway and you're losing link equity. When you're anytime that you're one hop or more away, you lose link equity at the top. When you're in a subdomain, you don't lose that link equity is even when you're in the root. You don't lose that link equity when you're in a folder inside the root. You don't lose that link equity because you're not a hub away. You're in the root, now if you do want to protect it, then you just install in the dub dub dub. So that's where you would do the root because that's a subdomain anyway.

So that's how you do it. But we have the SEO PowerShell it's not necessary anymore. Because everything that we do goes through our SEO power shield, which amplifies and protects. That's why we call it the SEO, power shield. It powers it up, it amplifies and it protects it shields it and so that my recommendation would be totally totally unless you're planning on doing a whole lot of evil stuff to that subdomain go with a sub but with it should be with a folder inside the root.

What Type Of Brand Property Link To Use In A Press Release?

Awesome. So next is BB BB. Look, you've gotten better, buddy. Your questions are a lot shorter and not quite as many. So I think we're finally getting through to you, man. And I'm just giving you our time baby. It's we're always like having you here but he says Hey guys, number one does that the link to a branded property in the press release should be to the property or to one of its pages that were syndicated by RSS. Well, it depends on what you're doing. But so, my strategy and again, it's covered in the press release SEO, or piece PR silo stacking webinar that we did Marco and I did. Again, you can find that at MGYB or just go to youtube.com slash semantic mastery use the channel search feature search for press release SEO and you'll find it you know, right at the top go watch that. Because what I prefer to do is we you know, we're constantly blogging for clients or for projects period. So that populates syndication network, right, we're building topical relevancy and depth to our silos, right depth to a particular topic. And then they syndicate out to syndication networks, right. And within every single post, within the proper silo architecture, we're always linking back up from the post back up to the top of the silo page, which is the page that we're trying to drive traffic to. Right. So what we do what I do is I always, you know, I like to publish press releases that are highlighting or showcasing a recent blog post. And that links to the blog post URL, which within the blog post, actually links back up to the page on the site. But I mean, you don't have to use that strategy all the time. That's what I do. Because I consistently publish press, we're consistently blogging and we're consistently publishing press releases for all of my clients or my lead gen asset. So it just works out really well because we're providing deep links, so links further down into a silo that helps to power up with proper silo architecture, it helps to power up the entire silo and helps all of the different keywords that we're targeting within the silo start to rise or surface in the search engines because of those deep links, right. So that's my preferred method because it adds more diversity and it's linking to multiple points.

Within the main money site, as opposed to always constantly hitting the homepage or just the product or service pages, the top of silo pages in other words, so I like to do deep links, but it depends on what you're doing. If you're not doing a lot of press releases, if you're you know, you only got a budget for a handful of them, then it might be better to actually hit your homepage and or your top of silo pages, that kind of thing. So it really just depends on what your overall content marketing strategy is, and what you're going to be linking to, you know that that's going to determine where you're going to link to from within your site. Okay.

That's it that said, I always almost not 100% but we almost always link from within press releases to a page or post on the money site. Unless we're doing a two-step which again, go watch the press release SEO webinar, and you'll understand what I mean. But for example, if a client as all my local clients have Google My Business profiles. So if we publish a post when we publish a blog post on the blog, my blogger also for most of my clients will end up publishing a GMB post that points a link back to the blog post. So essentially, the GMB post is nothing other than a summary of the blog post itself with the same featured image as the image for the GMB post the photo, and then the button link, the Learn More button link links back to the blog post. So sometimes our press releases will actually link to the GMB post URL, because that ultimately links to the blog post URL, so the two-step process there. But you can also and I've talked about this almost every week now for the last like two months on Hump Day hangouts baby so I'm sure you're aware of what I was what I've said. But you know, if you've got particular keywords that you're trying to push, then you can actually go extract the post URLs from like, for example, the blogs on your syndication network, so blogger, Tumblr, WordPress, you can go extract these post URLs that are where the re-syndication or of the published the post that you publish targeting those keywords. And you can link to those within press releases too if you want to because again, that's tiered link building. So it's helpful in anyone, but you don't have to. I prefer to link to those blog post URLs using daddy as link building from an MGYB because I like to use the press releases to link directly back to the money site, or two primary tier one assets, such as a GMB profile, GMB map, Id page, any one of those types of things when it comes to that.

That was a good question. By the way, bb though. Yeah, that that was a really good question. Now, I mean, the link building varies it depends on how much power you're trying to push and where and everything is gonna be where it's needed, where everything's needed. Because sometimes it's just one press release, push, can get you to where you need to be. Other times, you're going to need way more. Yeah, there are other times when you're going to need even link building into the press releases. There's no one set rule because sometimes it's just the SEO power shield coming, coming in, right coming online. And that's enough. And sometimes it doesn't even have to do with the competition because we've seen it even in some tough keyword sets that you start ranking like right from the SEO power shield. So this totally ended depends on the no definitive answer for this, other than, you're going to have to get your press release. If you've set it up correctly. And you hit your top-level category rather than just like everybody does your homepage. Then your top-level category will flow and it'll push all of that power so that everything benefits from it, including the top-level category, not just the longtail keywords, it's how we teach it now. We teach people to go from the top-down instead of bottom-up it

It's a little different, it's kind of the same thing except we're going. For example, if we want to rank for gold futures, this is just an example. It's incredibly difficult to rank for that. But we would go even one, one level higher, we would go after the gold category, the entire gold category to pull up the gold features category instead of trying to push it up with all of the long tails. And I've seen that it has a greater effect when you try to go for that top-level category. on everything else, not only the longtail but the subcategory that you're after. So I'm always telling people you go one level up. So keeping this in mind, then it's up to you. I always tell people that we have to be scientists when we're gauging how it is that we're going to do this. What effect we're trying to create, you're going to have to create your link building and press releases are part of link building. You're going to create it so that whatever you're trying to benefit the most guests

The most benefit out of what you're doing. And so you approach it that way. Yeah. So it varies. That's the short answer. It varies. It depends, right?

Can We Use The PR Stacking Strategies With Article Directories?

Next, can we treat an article direct article, an article directory as press releases, meaning publishing, as the PR stacking and also linking to actual prs? Okay, I don't do any article directory stuff I haven't for years, not saying that it can't still be useful. I just haven't because they've been known to be spammy. I think a lot of the links from those get discredited. It's much better to get like, you know, articles instead of being published on article directories, which were always known as SEO like, honey, honey, what do you call them honey, honey holes or whatever you call them. But I'm not saying that it won't work because I don't know. I haven't tested it in years. If I was going to do it, maybe I would do it. Where I was only linking to SEO shield assets or like you say, can you link to PRs? Yes, that would be fun because press release wherever press releases published is going to be able to handle those type of links, you may be able to push good link equity to them, or even, it doesn't really matter because they're not your money site. So I, I, again, I haven't used article directories in probably five or six years.

And so I don't really know whether they're still viable or if they're still helping at any level. But if I was going to use them, I would do it too. I would use them to link only back to tier one asset not directly to the money site. And press releases are a great thing to link to. So, Marco, I know you don't use article directories either.

I used to, it's not necessary anymore. I don't need to go that far. Right. The way that we're doing it pushes so much power that we don't need to go. I mean, when you're already at number one, like how much better can you go than the number one.

So maybe at some point with some of the case studies that we're doing and everything else that we have coming on e-commerce and everything else that we're experimenting. Yeah, I would say that we can do that. But right now, or maybe we need to do that. But right now the way that we're doing things is not necessary.

What Do You Mean By Kitchen Sink Spam?

Agreed. The last question was, what do you mean when you say kitchen sink? It gets me confused. Yeah, when I say kitchen sink spam, or when we say that, that just means using link building tools and throwing every kind of link like even some real spammy stuff, at whatever your target is. So like when we say you can throw kitchen sink spam at it, it means you could use some of the most god awful links in the world and throw them at, you know, point them at a particular target and still benefit from it. We would never encourage anybody to do that with their money site. And in fact, we prefer to still use better links.

Even if you're using spam tools, for example, like you know, our link building master dedhia he uses a ton of link building tools but he always recommends that your the links that he builds to whatever your targets are, which we always recommend tier-one entity targets or your SEO shield essentially. But he always likes to suggest recommends using two layers two levels of contextual web two Dotto links. And then throwing if you want a third tier of links, you can throw kitchen sink spam at those contextual web two dot o links. So that's what we mean by kitchen sink spam, it means pretty much anything under the sun, that's a link. And a lot of those would be toxic if they're not used properly, but they can still provide a benefit if used properly. And that's what we talk about when we talk about you know, you can hit SEO power shields with kitchen sink spam, and they'll end up ranking. We don't recommend it. We still recommend using the contextual web to Dotto links. Add your first and second-tier links that are being built to your tier one assets. But you can always throw kitchen sink spam behind that if you wanted and still receive a benefit Mark has done several tests I have to, but we even did the Marco and Rob did the kind of public case study for the DC plumber and just hit it with like over a million kitchen sink spam style links, including porn porn links, and it ranked and it's probably still ranking today. So and we just had someone in RYS Academy reloaded last week, come in and tell us that they tried the million kitchen sink, spam link test and got really good results and 89% increase in traffic month to month. Wow. So it works. However, think of it this way. If garbage links work, how much better? Will quality links work? How much better will the way that we do the tiered link building right? contextual tiered link building

How much better is that, not only for now but long term when they come looking? The first thing that they look for is that kitchen sink spam, that that the automation is is what Google is looking for. And we're kind of hiding in plain sight because we're not giving them what everybody else is doing. We're doing it a little bit differently. And it just playing work. So when you're thinking about going after that, that million links, and yeah, you can pay 50 bucks in fiber, and there's going to be complete TSA, and it's going to be truly, truly garbage type of stuff that you don't want to look at. Why would you do that to your project? Why would you do that when it can show up in your link profile? Do you want that? Because we had that showing up for DC plumbing. We had those links index, man. And seriously, you didn't want your kids looking at that you didn't want you to want to be sitting there with your wife. Looking at some of that stuff that was coming through it was it was like, the really bad garbage man.

So why would so when I'm talking to people, my question is if you want to test and you don't care, you don't care what shows up in the link profile, you don't care about anything. You're just trying to make you make some money. It's a fun test, then, by all means, do it. But if it's something that you care about, why would you mistreat something that you care about that one?

Agreed.

Can You Blast The Press Release And Drive Stacks With Backlinks Without Negative Impact On The Money Site And GMB?

Okay, next is Gordon, what's up Gord? It's been a while he says, Hey, guys, hope you're safe. And well just have a quick question. When using press releases or an ROI S Drive stack through the MGYB store. Can you blast either or both of them with hundreds or even thousands of backlinks without any negative effect on your money site? Or GMB listing? And if so, will that increase the SEO juice flowing to either entity and help them to rank? Thank you very much. Yeah. And that's, I mean, that's exactly what we were just talking about.

We prefer to build links to our tier one entity assets such as the SEO power shield, our last drive stack, g site press releases the organic press release organization page, you know, the idx page, anything like that. And that's if you set it up correctly, you're not going to have any negative results whatsoever, which is why we set the things up the way that we do. That's why we call it the SEO power shield because it shields it's like, I've always called it an SEO firewall, right? It creates a firewall around your money site. And so that's exactly what we're talking about. embeds and or backlinks work really, really well. In fact, you can even take your money site it for example, and you know, embed it in a G site and then hammer the G site page with backlinks. And that's going to help your money site page benefit without there being an actual direct hyperlink on that page. Does that make sense? So yeah, that's what we were just talking about. With Bibi's question when we just hammer our assets with backlinks because it helps to push ultimately it flows down through to whatever our target destination is, which could be a GMB asset.

Could be a Google Site could be a money site. It could be all three of those. So yes, that would work. Any comments on that?

Should You Interlink A Post If The Main Article Has 5 Jump Links?

No, that's perfect. Pavlos up, he says, Hey guys last time, I missed an opportunity to say thank you. Well, you're welcome. Pavlo He says, question in one of your videos, you said that I can copy main silo page content and create a post. The Post will be canonicalized back to the main article, the canonical link itself will be a jump link to the Main article.

The question is should I interlink these posts if I have if the Main article has five jump links, and I've created five posts from the main content? I think I kind of vaguely remember this conversation we had on Hump Day Hangouts, but I'm not quite following the question. I think what, what I was talking about if and hopefully, I'm not off base here, but prefer using long-form content now for content for websites or for money sites, instead of in the past, like, you know, five years ago, you know, you could create a kind of thin content type of silo page. And then each supporting a keyword that you would find within your with your keyword research. So all of the supporting keywords that you would stack within a particular silo, I just always use spreadsheets for that. So I create a column but my top-level keyword at the top, you know, the column header, and then I would go extract all of the relevant supporting keywords and key phrases and put them in underneath that in that same column right in a spreadsheet. And then that would be that that goes to my bloggers, for them to produce content around so that they highlight one of the supporting keywords within the correct silo. And it used to be that I would create kind of thin content, top of silo pages, and then target individual longer tail keywords with blog posts, but that becomes repetitive redundant. And it doesn't work as well what I found as having a long-form top of silo page now, that contains a lot of those supporting keywords so that broken down into subheadings, right, so and I think that's what you were talking about is when I mentioned that you can create long-form content, and even put a table of contents with jump links at the top of the content, which is really good for SEO. And then you can actually create blog posts targeting those longer tail phrases that are already present on the silo page itself right to top of silo page that have jump links to them and then link from those supporting articles within the blog post to those jump links. Because then it's, it's, it's linking to the top of silo page, but it's also reinforcing that longer tail subheading or keyword, right, so that's supporting keyword. If that's what you're talking about, then let's see. The question is should I interlink these posts with the Main article as well? Five jump links. And I've created five posts from the main content. Yeah, I mean, I don't I can't get too far into this Marco would kill me if I did.

But if you're interlinking, your supporting posts correctly, daisy-chaining them together then and they're just linking from post to post. And from within each post linking back to the top of silo page, even if it's at a jump link, a jump link to the top of silo page to some section on the top of silo page. Yes, that would work. That would work really, really well. Actually. Any comments on that Marco?

Sorry about that.

A lot. Ah, no, it's not really something that I'm willing to talk about in a free gotten a free forum like this. They are not going to get into that because it just puts so much power and it gets around everything that Google can throw at you. So no, that's fine. We'll leave it at that. Okay.

But yeah, just get creative with it. Think about you know what you're doing with your structure. And I don't like to if I don't know where you say you can just clone copy main silo page content and create a post, I wouldn't, I wouldn't do that on the same site what I was talking about with cloning or copying or mirroring, right is within the G site. Right. So if you've got your top of silo page, and you've got all the content on the page, you can always create, we recommend mirroring that top of silo page on the G site. And then if you had supporting posts within that category on your money site, I don't typically duplicate or mirror posts onto a G site unless I'm having trouble ranking a particular keyword in which case then I will create child pages on the G site that is each child a one to one ratio, child page for every post within that silo, and then just embed those in there and that's what I was talking about with the jumping links, you can actually create jump links from the G site back to the money site there. But again, that's more kind of mastermind stuff or heavy hitter club stuff. So hopefully you got some value out of that. But I wouldn't copy top of silo content and republish it on the same blog from your money site. I wouldn't. Personally I wouldn't do that I would have new content curated, not written because I use curated content for blog posts, the curated targeting the keywords that I'm trying to push that is on the top of the silo page if that makes sense. Okay.

So another good question.

Jason says thank you. Yeah, so he's already watched all the Syndication Academy videos, that's okay. If you join the mastermind if you just joined recently, the Syndication Academy join the mastermind will up make it worth your while we'll refund your Syndication Academy purchase or apply it towards your first month of mastermind or something like that, and then you can cancel that subscription. So, yep, baby says great. We're almost

What Are Your Thoughts On The Statement That You Can Flatten A Complex Silo Into A Simple Silo?

Got a timer almost out of question. So this is good timing maybe says great. What do you think of the statement that each complex silo can be flattened to a simple silo? And if a site isn't that big, is it better to do the flat? Yes, I always, always recommend using simple silos where possible and guys, I'm going to be updating the training, I was really hoping to get that done for today, but I didn't. And so I'll try to have it done by next Wednesday. But in the process, street process doc that I created for our methods and for me, you know, our methods are what we sell as done for you services and MGYB for those of you that aren't aware of it, if you go to semantic mastery comm slash process, I'm going to bring it up. It'll you guys can take a look at this. For those of you that haven't already been exposed to it, this is the process street process doc that I created to that has a lot of training in there with a lot of it's the why we do what we do.

And what you can expect from it the How is we point to our training products for the how but or the where to get it as the links over to MGYB but these are the website silo architecture, the training videos that I created, you know, five years ago or whatever, they're, they're still valid, but my overall process has changed slightly right it's evolved slightly and so I'm going to redo those silo training videos where I go into what a simple silo is what a complex silo is a difference between a physical silo and a virtual silo and what I prefer to use and why I'm going to redo those videos and that will go into here the website section of the worry list entity based SEO process doc and when I do hope I'll have this done by next week guys I really wanted to get it done by this week but I haven't even started on it. So I'll try to get it done by next week. And then again guys you go to semantic mastery comm slash process and you take a look at all the stuff that's in here. There's a lot of training here. And so anyway, that said, Yes, I always recommend a simple silo. For most projects. I'm not going to say for the most projects for most local projects, which is what I do, almost exclusively, simple silos will suffice. I used to always try to build complex solids because I thought it was going to be better. And then maybe there is some benefit to it. But what I found is a complex silo is complicated. Hence the name complex silo. And so it's difficult to build it create some kind of funny issues that are hard to reconcile with the URLs with the slugs and that kind of with permalinks and that kind of stuff. So I prefer to stick with a simple silo, it's much easier to manage, it's easier to map out when you're in the build process. So I like using simple silos for most local projects. That's all that is ever needed. In fact, with a simple silo, if you're using our methods, you're going to be the on-page SEO is going to be far superior to what most of your competitors are doing anyways. So it's not really necessary to do a complex silo. If you're doing a very broad site with a lot of categories and subcategories, then you might be necessary to do a complex silo. But, as I said, I always try to simplify where possible. We've had a ton of people over the years, join one of our groups, and they map out this incredibly intricate silo map of a site. And they, you know, probably spend hours and hours and hours mapping it out and creating drawings to show the silo structure and everything and then they present it and say, What do you think you think this would work? And it's like, Well, yeah, but it could have worked, you know, eight levels previous, where it was like a much simpler build, and you got to save yourself a ton of time. And we don't say that to pick on anybody, but it's because I think we as SEO types, try to overcomplicate stuff all the time, and I've learned over the years to try to simplify as much as possible and get results with a much simpler process and simple silo structure is the way that I prefer to build 90 95% of my sites.

commenting. I totally agree. I don't know why people get themselves into trouble with complex silos like right from the start. Yeah, if it's a brand new project that there's no need for for a complex silo, unless it's like, I don't know, like some type of e-commerce website and you've seen those where there's a bunch of complex subcategories and while category, subcategory, sub-sub categories and all of these things that really complicated but I tell people to look in the beginning, you're good with your homepage, and three categories, three top-level categories, the three main keywords that you're going to go after to start making money, push all the power that way, as needed. And as you see more opportunities for top-level categories. You add them, right because then your whole setup is done. And whatever you add is going to benefit from everything you've done previously. But if you start mapping it

Out complex from the beginning. How are you going to push the power that that's going to need for every page and post and subcategory and sub subcategory that you're trying to create? you're dividing up the PageRank in such a way that it's not going to push the initial power that it could have. There's no way because there's no way to keep the link flow going the right way. Let's put it that way. Yeah, but if you keep it simple, minimize the number of categories Don't try to go after everything at once. But just three, three categories. That gives you enough to write for about four months when you get our D keyword research. I'm sorry, that that's not available right now. But I did keyword research gives you enough to write about four months on those three top market level categories on those silos. And then you can go and see like which one is more complicated, and you just break it up instead of making it a subcategory? You just make it another category that's related to that one category that you already have no need to overcomplicate things I hate when people try to do that. It doesn't have to be all that difficult. Yeah, and it's fine because like I said, we've experienced that a lot over the years, and I'm not gonna lie. In years past I did the same thing, I would always approach new projects with the complex silo, trying to map all that out. And it just it became overwhelming, it became too much of a bitch too, you know, too difficult to manage the projects. And again, it creates a lot of funky issues, if you're trying to share subcategories with other categories, especially in local like, for example, if you have, you know, your topical or service-based silos, which would be like, you know, like Tree Removal would be one silo, for example, and another silo could be tree trimming, which in reality, I've learned over the years that you really don't even need to create silos for Tree Service sites because they're all synonyms for each other. Google considers tree removal and tree trimming as synonyms anyways. But most of my tree service projects are

Still siloed like that. And if you were trying to duplicate location-based silos within each one of the topical or service-based silos, it creates some real funny URL issues that you have to reconcile. And it becomes difficult to do so or vice versa, if you had location-based silos, as your top-level silos, and then you tried to have subcategories of services, then it creates some issues too. So I learned a long time ago just to go with the simple silo structure, so much easier to manage so much easier to handle. So anyway, yeah, I totally recommend going with simple silos where possible. The last question and we're at five o'clock. So this is a good stopping point is BB says should we have a form in the branded properties for collecting leads? Absolutely. If you've got form code that can be embedded in other sites, absolutely. I'm actually using I'm not going to talk about what I'm using just yet because it's part of the case studies and I'm working on but I'm using a new lead generation tool.

It helps that has a form builder in it that works really, really good. And I'm actually embedding the form and multiple properties. Now g sites, you know, a lot of different places that I'm actually embedding the forms now because they work really, really well. And they direct all the leads back to one central location that then gets distributed out. So yeah, absolutely, there's no doubt, I always try to put most of my businesses run on phone calls more than a phone like. In other words, the leads that I generate for businesses are more phone call leads than they are web form submissions, but I don't ever want to not provide that as an option. So I used to, I used to really just push phone calls, but now I'm pushing the lead form submits as well, because I've got a really cool application that I'm using that helps to distribute the leads to wherever I want them to go. And again, I'll reveal some of that in the coming week's guys, but I absolutely recommend if you have a form, form code that can be embedded on other sites use it. Okay.

All right. Thanks, everybody for being here.

We will see you guys next week. Thanks, Marco for sticking around. All right. Have a good one. Thanks, everybody

[ayz8yf9q-blog]

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